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Author : Kara K. W. CHAN Publisher : City University of HK Press Page : 346 pages File Size : 10,61 MB Release : 2010-07-01 Category : Psychology ISBN : 9629371529
This book explores the interplay of the youth segment and the market environment. It employs a variety of research methodologies to analyze how young people in Hong Kong interact with various consumer socializing agents, including parents, peers, media celebrities, government publicities, media contents and advertisements. Published by City University of Hong Kong Press. 香港城市大學出版社出版。
From the novels of Anne Rice to The Lost Boys, from The Terminator to cyberpunk science fiction, vampires and cyborgs have become strikingly visible figures within American popular culture, especially youth culture. In Consuming Youth, Rob Latham explains why, showing how fiction, film, and other media deploy these ambiguous monsters to embody and work through the implications of a capitalist system in which youth both consume and are consumed. Inspired by Marx's use of the cyborg vampire as a metaphor for the objectification of physical labor in the factory, Latham shows how contemporary images of vampires and cyborgs illuminate the contradictory processes of empowerment and exploitation that characterize the youth-consumer system. While the vampire is a voracious consumer driven by a hunger for perpetual youth, the cyborg has incorporated the machineries of consumption into its own flesh. Powerful fusions of technology and desire, these paired images symbolize the forms of labor and leisure that American society has staked out for contemporary youth. A startling look at youth in our time, Consuming Youth will interest anyone concerned with film, television, and popular culture.
The Oxford Handbook of Consumption consolidates the most innovative recent work conducted by social scientists in the field of consumption studies and identifies some of the most fruitful lines of inquiry for future research. It begins by embedding marketing in its global history, enmeshed in various political, economic, and social sites. From this embedded perspective, the book branches out to examine the rise of consumer culture theory among consumer researchers and parallel innovative developments in sociology and anthropology, with scholarship analyzing the roles that identity, social networks, organizational dynamics, institutions, market devices, materiality, and cultural meanings play across a wide variety of applications, including, but not limited to, brands and branding, the sharing economy, tastes and preferences, credit and credit scoring, consumer surveillance, race and ethnicity, status, family life, well-being, environmental sustainability, social movements, and social inequality. The volume is unique in the attention it gives to consumer research on inequality and the focus it has on consumer credit scores and consumer behaviors that shape life chances. The volume includes essays by many of the key researchers in the field, some of whom have only recently, if at all, crossed the disciplinary lines that this volume has enabled. The contributors have tried to address several key questions: What motivates consumption and what does it mean to be a consumer? What social, technical, and cultural systems integrate and give character to contemporary consumption? What actors, institutions, and understandings organize and govern consumption? And what are the social uses and effects of consumption?
Today’s relentless, consumer culture—dominated by popular media’s emphasis on bigger, better, and more, and catering to teenagers every want and desire—is leaving our youth adrift in a sea of conflicting messages. Messages that every youth worker must be able to decode and redirect away from the material world towards helping young people become who God created them to be: givers instead of receivers, servers instead of consumers. Consuming Youth is for any adult who recognizes that following Jesus means leading young people through the pitfalls of consumer culture, helping them discover vocation—where their great gladness meets a world's great need, and unleashing the kingdom of God on earth.
* What impact has social change had upon young people? * To what extent do consumer lifestyles play a key role in structuring identities? * How successful has sociology been in dealing with the nature of young people's lives? Youth Lifestyles in a Changing World is an accessible examination of the changing nature of young people's lives at the start of a new century. Arguing that the 'sociology of youth' has struggled to bridge the gap between 'structural' and 'cultural' conceptions of youth, this book emphasizes the notion of lifestyle as an enlightening means of addressing young people's relationship with social change. Against a social and cultural backdrop characterized by postmodern fragmentation, risk and globalization, young people are apparently finding individualized 'transitions' into adulthood increasingly difficult, and this book shows how lifestyles play an important role. It considers key aspects of young people's lifestyles such as their relationship to rave, the media, and consumption in general, as a means of constructing identities. In this clear introduction to a complex field, Miles outlines the dilemmas faced by sociology, and examines the role played by consumer lifestyles in constructing who and what young people are in a rapidly changing world.
Today's relentless, consumer culture---dominated by popular media's emphasis on bigger, better, and more, and catering to teenagers every want and desire---is leaving our youth adrift in a sea of conflicting messages. Messages that every youth worker must be able to decode and redirect away from the material world towards helping young people become who God created them to be: givers instead of receivers, servers instead of consumers. Consuming Youth is for any adult who recognizes that following Jesus means leading young people through the pitfalls of consumer culture, helping them discover vocation---where their great gladness meets a world's great need, and unleashing the kingdom of God on earth.
This expansive, lively introduction charts the connections between international youth cultures and the development of global media and communication. From 1950s drive-ins and jukeboxes to contemporary social media, the book examines modern youth cultures in their social, economic, and political contexts. Exploring the rise of young people as a distinct media market, the book examines the relation of youth to modern consumerism, marketing, and digital technologies. The chapters are packed with analysis of media representations of youth, debates about the media’s 'effects' on young audiences, and young people’s use of the media to elaborate identities and negotiate social relationships. Drawing on a wealth of international examples, the book explores the impact of globalisation and new media technologies on youth cultures around the world. Assessing a profusion of worldwide research, the book shows how modern youth cultures can only be understood as part of an international web of connections, exchanges, and experiences. With an ideal balance between detailed examples and engaging analysis, this book is a must-read for anyone interested in youth cultures and the modern media.
Most narratives depict Soviet Cold War cultural activities and youth groups as drab and dreary, militant and politicized. In this study Gleb Tsipursky challenges these stereotypes in a revealing portrayal of Soviet youth and state-sponsored popular culture. The primary local venues for Soviet culture were the tens of thousands of clubs where young people found entertainment, leisure, social life, and romance. Here sports, dance, film, theater, music, lectures, and political meetings became vehicles to disseminate a socialist version of modernity. The Soviet way of life was dutifully presented and perceived as the most progressive and advanced, in an attempt to stave off Western influences. In effect, socialist fun became very serious business. As Tsipursky shows, however, Western culture did infiltrate these activities, particularly at local levels, where participants and organizers deceptively cloaked their offerings to appeal to their own audiences. Thus, Soviet modernity evolved as a complex and multivalent ideological device. Tsipursky provides a fresh and original examination of the Kremlin's paramount effort to shape young lives, consumption, popular culture, and to build an emotional community—all against the backdrop of Cold War struggles to win hearts and minds both at home and abroad.
This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people’s natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson’s life stages chapters continue on to adulthood, the mid-life ‘crisis’ and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer.
"Woodman and Wyn have produced a text that offers conceptual clarity and real depth on debates in youth studies. The authors skilfully guide us through the main sociological theories on young people and furnish us with sophisticated critiques from which to rethink youth and generation in the contemporary moment." - Professor Anoop Nayak, Newcastle University The promise of youth studies is not in simply showing that class, gender and race continue to influence life chances, but to show how they shape young lives today. Dan Woodman and Johanna Wyn argue that understanding new forms of inequality in a context of increasing social change is a central challenge for youth researchers. Youth and Generation sets an agenda for youth studies building on the concepts of ‘social generation’ and ‘individualisation’ to suggest a framework for thinking about change and inequality in young lives in the emerging Asian Century.