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Author : Elisabeth Doucett
Publisher : American Library Association
Page : 139 pages
File Size : 12,78 MB
Release : 2008-05-12
Category : Business & Economics
ISBN : 0838909620
Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?
Author : Christina T. Russo
Publisher : Bloomsbury Publishing USA
Page : 236 pages
File Size : 35,89 MB
Release : 2015-01-22
Category : Language Arts & Disciplines
ISBN : 1598849344
Today's tech-savvy and digitally connected students present a new challenge for today's school librarians. This book offers the 21st-century tools and know-how necessary for educators to appeal to and challenge students to learn—and to want to learn. What are the best ways to motivate students to become engaged and develop a passion for learning? Can appealing to their desire for socialization and constant communication—attributes of their lives outside of education—via the integration of cutting-edge technologies and "new media" in the library or classroom serve to ignite creativity, curiosity, and critical thinking? This book shows how you can make use of non-traditional tools such as popular social networks, collaborative technologies, and cloud computing to teach information and communications technologies integrated with the school curriculum to improve student learning—and demonstrates how these same technologies can help you measure skills and mastery learning. The book provides an easy-to-follow blueprint for using collaborative techniques, innovation, and teaching for creativity to achieve the new learning paradigm of self-directed learning, such as flipping the classroom or library. Readers of this book will find concrete, step-by-step examples of proven lesson plans, collaborative models, and time-saving strategies for the successful integration of American Association of School Librarians (AASL) standards. The authors—both award-winning teachers—explain the quantitatively and qualitatively measurable educational value of using these technologies for core curricular and information and communications technologies instruction, showing that they both enhance student learning outcomes and provide data for measuring their impact on learning.
Author : Alabama Library Association. Trustees and Friends Division
Publisher :
Page : 122 pages
File Size : 30,89 MB
Release : 1978
Category : Libraries
ISBN :
Author : Stacy Ann Wittmann
Publisher : Bloomsbury Publishing USA
Page : 137 pages
File Size : 45,94 MB
Release : 2016-05-16
Category : Language Arts & Disciplines
ISBN : 1440838577
A comprehensive guide for all sizes of libraries, this book guides you through the entire process of effectively redesigning your library's website—from evaluating your current site and understanding user needs, to creating a budget, through to launching and maintaining your updated site. For today's increasingly web-savvy patrons, your library's website is a critical aspect of your services and user experience. If it's time for a website makeover for your library, this book will take you through the process step-by-step, sharing lessons learned and pointing out pitfalls to avoid. The end result? You'll delight your patrons with easy-to-find information, wow your director with an easy-to-use content management system (CMS), and impress your board with a website that clearly communicates your library's value. Written by two veterans of the process who have presented workshops on this topic, this book covers the entire process of library website redesign: from evaluating your current website, to making the decision of whether to hire a web developer or do it in-house, to usability testing. It also addresses budgeting, making content and design decisions, the launching process, marketing, and upkeep of your new site.
Author : Donald S. Elliott
Publisher : American Library Association
Page : 196 pages
File Size : 15,7 MB
Release : 2007
Category : Language Arts & Disciplines
ISBN : 9780838909232
With tax-funded organizations under microscopic scrutiny, library directors need to make a strong public case for the value their library provides. Measuring Your Library's Value, designed to serve large to medium-sized public libraries, gives librarians the tools to conduct a defensible and credible Cost-Benefit Analysis (CBA). Based on research funded by IMLS and PLA, this hands-on reference covers the economic basics with librarian-friendly terms and examples, preparing library leaders to collaborate with economist-consultants. Library directors and trustees will learn how to credibly measure the dollars and cents value your community receives from library services and access proven examples for communicating what different community stakeholders need to hear.
Author : Cyns Nelson
Publisher : Bloomsbury Publishing USA
Page : 135 pages
File Size : 35,98 MB
Release : 2018-07-06
Category : Language Arts & Disciplines
ISBN : 1440857253
Discover the true value and exciting possibilities of oral history in the library: learn new and compelling ways to engage your patrons by sharing personal and community history with them. Have you thought about creating a collection to capture the experiences of your community? Perhaps you already have an oral history collection, but it's gathering dust. In either case, this book can help. After outlining what it means to effectively create oral history content, the author discusses how to establish public access to your collection, how to promote the content to your community, and how to use oral history in your library programs. Collaborating with other organizations, working with volunteers, and funding initiatives are a few of the other topics covered. Brimming with ideas and practical advice, the guide is meant to inspire and empower, taking the hassle out of oral history and replacing it with embracing oral history's power and the tools to bring it into your library. If you have an oral history collection, this book will help you to maximize its potential. If you don't have one, this book will show you how your library could benefit from one, what it can help your library to accomplish, and how to get started. If you're seeking a path to community engagement, start here.
Author : Steve O’Connor
Publisher : Elsevier
Page : 241 pages
File Size : 10,14 MB
Release : 2010-09-25
Category : Social Science
ISBN : 1780630468
In this information age it is widely recognised that, in order to maintain relevance and to gain a competitive edge, libraries and other organisations in the business of information must continuously assess their roles, collections, services and perhaps most importantly, their business practices. Scenarios are a way of predicting and describing a future three to five years away while strongly engaging one’s community in choosing the future which is preferable. The horizon in which assessments about future roles change is growing shorter and shorter. While it is almost clichéd to state that change is the only constant, differing scenarios of what libraries might be allow all of us to contemplate futures we might otherwise not allow. Drawing on extensive experience in libraries in different parts of the globe, the authors provide a rich analysis of planning, managing and implementing change in information organisations through scenario planning. Through extensive practical applications, both actual and theoretical, the authors provide a strong background understanding and direct the reader through a planning process that is both readily applicable and innovative for all information organisations, irrespective of their size or client base. Extensive exploration of what it means to ‘shape our futures’ rather than having our future shaped for us Valuable techniques for understanding futures and creating different scenarios Practical applications are illustrated through examples and real life experience
Author : Bernice Kao
Publisher : Bloomsbury Publishing USA
Page : 152 pages
File Size : 28,79 MB
Release : 2013-12-16
Category : Language Arts & Disciplines
ISBN : 1610691539
This unique book covers the who, what, when, where, why, and, most important, the HOW of creating a career center or jobseeker program in a public library. Blueprint for a Job Center at Your Library provides a practical, down-to-earth guide for library staff who wish to better meet one of their patrons' most pressing needs. The book covers everything from program planning for classes, workshops, and special events to career advising, resources and facilities, recruiting personnel, funding, outreach and promotion, and program evaluation. The authors share a plethora of tips and tricks that can be customized to enable even small public libraries to offer job-search help. Real-life examples and case studies from across the United States show the blueprint in action. Even those who already have a job center in their library will learn about forming resourceful partnerships, gain new ideas for funding sources, and discover innovative services they can provide easily and affordably.
Author : Laura Damon-Moore
Publisher : American Library Association
Page : 172 pages
File Size : 22,86 MB
Release : 2020-04-28
Category : Language Arts & Disciplines
ISBN : 0838919022
By building on existing elements at your library and filling in the gaps with community-driven additions, your library can be a space that cultivates creativity in both its users and staff.
Author : Marie R. Kennedy
Publisher : American Library Association
Page : 241 pages
File Size : 17,47 MB
Release : 2017-10-05
Category : Language Arts & Disciplines
ISBN : 083891599X
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.