[PDF] Your Complete Guide To Fame Fortune eBook

Author : Charles J. Fombrun
Publisher : FT Press
Page : 316 pages
File Size : 18,49 MB
Release : 2004
Category : Business & Economics
ISBN : 9780130937377

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Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency. Then, starting from where you are now, you'll learn how to implement genuine corporate initiatives that strengthen two-way dialogue with all your stakeholders, and build the "reputational capital" you will need to succeed-and thrive. Why reputations matter: the proof, in cold, hard cash. Quantifying the "unquantifiable": the value of your corporate image. The reputation audit: discovering where you stand. Six key measures of your corporate reputation. Using the "Reputation Value Cycle" to your advantage. Creating a "virtuous circle" in which reputation enhances business corporate value. Making it real: the elements of trustworthiness. Building and communicating authenticity, consistency, and transparency. Standing apart from the crowd. Improving your visibility and your distinctiveness. How FedEx did it: lessons for your organization. Reputational best practices from a company built on trust. Create quantifiable business value by building your company's reputation. The definitive business reputation guide for every corporate officer, strategist, corporate communicator, and marketing professional How to audit your reputation-and benchmark your competitor An integrated approach that cuts across communications, strategy, marketing, and organization Techniques for strengthening your reputation with investors, customers, partners, regulators, citizens, and employees Includes detailed tools from the Reputation Institute's own StellarRep(r) model, the world's #1 reputation management toolkit Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve. Drawing on unsurpassed experience and the field's best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike. You'll first review the powerful business case for actively managing your reputation. Next, you'll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR! Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune. "A strong reputation is an enduring source of competitive advantage. In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!" --Frederick W. Smith, Chairman, President & CEO, FedEx Corp.

Author : Jason R. Rich
Publisher : Entrepreneur Press
Page : 286 pages
File Size : 29,30 MB
Release : 2009-03-10
Category : Business & Economics
ISBN : 9781599183428

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Blog Your Way to the Big Time Attract millions and make big money using success secrets from cyber superstars and blogging pros, including entertainment blogger Perez Hilton and Blogger.com's Taj Campbell. Learn how to build a noteworthy online identity, captivate the masses, and break into mainstream media-leveraging your creativity, not your bank account. Plus, discover how to immediately cash in on your online platform and new-found popularity! Create a custom, sticky blog site using free blogging services Transform your opinions, expertise, commentary, audio/video creations, and the like into your next paycheck Dare your audience to take notice with 101 proven blogging topics and subject matters Gain the competitive advantage using expert advice from the world's best known bloggers and blog experts Use original, innovative techniques and powerful tools to make your blog stand out Learn how to avoid the 10 most common blogger mistakes And more On the net, no topic is off limits. Share your opinions, thoughts, commentary, audio/video creations, and expertise to build your online presence and launch yourself into stardom!

Author : Osho
Publisher : St. Martin's Griffin
Page : 0 pages
File Size : 47,1 MB
Release : 2010-04-13
Category : Body, Mind & Spirit
ISBN : 9780312595449

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A provocative look at the pursuit of material success and influential power from one of the twentieth century’s greatest spiritual teachers. “I want you to be rich in every possible way—material, psychological, spiritual. I want you to live the richest life that has ever been lived on the earth.”—Osho Fame, Fortune, and Ambition: What is the Real Meaning of Success? examines the symptoms and psychology of preoccupations with money and celebrity. Where does greed come from? Do values like competitiveness and ambition have a place in bringing innovation and positive change? Why do celebrities and the wealthy seem to have so much influence in the world? Is it true that money can’t buy happiness? These questions are tackled with a perspective that is thought-provoking, surprising—and particularly relevant to our troubled economic times. Osho challenges readers to examine and break free of the conditioned belief systems and prejudices that limit their capacity to enjoy life in all its richness. He has been described by the Sunday Times of London as one of the “1000 Makers of the 20th Century” and by Sunday Mid-Day (India) as one of the ten people—along with Gandhi, Nehru, and Buddha—who have changed the destiny of India. Since his death in 1990, the influence of his teachings continues to expand, reaching seekers of all ages in virtually every country of the world.

Author : Glenn Llopis
Publisher : Greenleaf Book Group Press
Page : 193 pages
File Size : 12,6 MB
Release : 2009-05-01
Category : Business & Economics
ISBN : 1929774915

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For some people, success seems fated or shrouded in mystery. But in "Earning Serendipity", Glenn Llopis shows that most positive changes in fortune--in careers or in corporate ventures--are no mystery at all.We all have control over the path to prosperity. Progression along that path is the result of a rare combination of skills that readers can develop and apply in their careers, businesses, and lives. These four skills are -Seeing with circular vision: Broaden your observation beyond what you seek and beyond the obvious details before you, and enlarge your field of opportunities; search within conversations and adverse circumstances for possibilities.-Sowing entrepreneurial seeds: When good vision is met with consistent, hand-dirtying execution every day the result is a stable, growing fortune; focus on proper timing and proper depth.-Growing seeds with the greatest potential: Learn how to recognize the most promising opportunities and give them the right amount of attention; dont let the best opportunities wilt and dont waste energy on opportunities with limited potential.-Sharing the harvest: Focus on meeting others needs to improve personal good fortune; make generosity part of your purpose, an integral part of the DNA of your career or company.Those who master this quartet tap into a power most never reach: the power to create and sustain a momentum of good fortune. This ability to earn serendipity can elevate a career or company quicker than any single force. And with the skills outlined in this book, readers will be catapulted onto the path of prosperity.

Author : Marie D. Jones
Publisher : Visible Ink Press
Page : 477 pages
File Size : 36,72 MB
Release : 2020-06-01
Category : Body, Mind & Spirit
ISBN : 1578597153

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Unearth the power of nature! Healing through herbs. Spells to find your soul mate. Stones to improve concentration and increase productivity. Potions for happiness. Secrets of the stars. Nature’s magic is everywhere. It’s in backyards, in the woods, ponds, and even kitchens. You just need to know how to see it. It’s finding the well-being drawn from the energies of the Earth and the universe. It’s the herbs and plants, symbols and talismans, candles, stones, gems, and crystals, and their special powers and meanings, spells, potions, and animal and spirit guides. Even as it gives us the food, water, and air we need to survive, the Earth offers gifts far beyond the obvious. Earth Magic: Your Complete Guide to Natural Spells, Potions, Plants, Herbs, Witchcraft, and More, will guide you through the rites, practices, and traditions people use to connect themselves to the planet, spirits, and energies. Learn how the laws of the universe and the forces of science can allow you to achieve your desires and intentions by aligning unseen energy. Find the wisdom in the stars and planets above and the Earth below. Earth Magic brings balance and harmony to modern life through the healing and uplifting powers nature. A fascinating read, this book shares practical advice and timeless insights. Green living, natural healing, alignment with the Earth and stars—it’s all here in this wondrous guide to a universe filled with marvels. Come and explore nature’s spell-binding world of wonder and embrace the magic!

Author : Skye Alexander
Publisher : Simon and Schuster
Page : 304 pages
File Size : 36,67 MB
Release : 2015-09-15
Category : Body, Mind & Spirit
ISBN : 1440589232

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At any given moment, you have the power to manifest lasting love, boost your prosperity, and shape your destiny. This book teaches you how to harness your inner magic through incantations, potions, and charms. Whether you're looking to get the job of your dreams, rejuvenate your body, or bring good fortune to family and friends, each page provides you with a spell that can be re-created or personalized for your specific situation.

Author : Skye Alexander
Publisher : Simon and Schuster
Page : 304 pages
File Size : 10,88 MB
Release : 2014-07-31
Category : Body, Mind & Spirit
ISBN : 1440580022

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Provides information on creating a sacred space, promoting good energy, and creating incantations, potions, and charms.