[PDF] Writing For The Fashion Business eBook

Author : Kristen K. Swanson
Publisher : Bloomsbury Publishing USA
Page : 404 pages
File Size : 27,62 MB
Release : 2022-04-14
Category : Design
ISBN : 1501331930

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In the decade since Writing for the Fashion Business was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing, and introduces inclusion vocabulary to ensure non-discriminatory narratives. Whether in the form of an article, book, press release, email, or DM, students will gain an understanding of how written communication methods sync up with today's most common methods of commerce and communication. New to this Edition: -Trending Topic box features in each chapter discuss recent, real-life controversial situations within the fashion industry and invite students to share their ideas, concerns, and recommendations related to the situation -All new Industry Profiles in each chapter allow students to read first-hand accounts of what it's like to work in the sector of the fashion business that corresponds to the chapter topic -Chapter ending Review Questions and Learning Activities prompt students to test their knowledge STUDIO Features Include: -Review concepts with flashcards of essential vocabulary Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes

Author : Kristen K. Swanson
Publisher : Bloomsbury Publishing USA
Page : 626 pages
File Size : 38,55 MB
Release : 2008-03-10
Category : Business & Economics
ISBN : 1628921048

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Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.

Author : Kristen K. Swanson
Publisher :
Page : 0 pages
File Size : 28,8 MB
Release : 2022
Category : Fashion writing
ISBN : 1501335812

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Writing for the Fashion Business teaches students to write effectively about fashion and to successfully communicate across genres, platforms, purposes and devices.

Author : Leslie Davis Burns
Publisher : Bloomsbury Publishing USA
Page : 353 pages
File Size : 45,90 MB
Release : 2020-12-10
Category : Business & Economics
ISBN : 1501363018

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Fashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to real-life situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text will aid instructors in providing high-quality examples from scholars around the world. A mix of introductory, intermediate, and advanced cases ensure that students of all levels can develop the business, communication, and problem-solving skills required of fashion industry professionals. Topics range from corporate social responsibility and sustainable fashion to transparent brand communication and cultural sensitivity. This book is designed to foster critical and ethical thinking as students enter the fashion industry. Key Features: - 40 cases studies, of introductory, intermediate, and advanced level - Learning Objectives and Business Questions included with each case - Two introductory chapters teaching students how to use case studies effectively

Author : Fashionary
Publisher : Fashionary
Page : 0 pages
File Size : 45,63 MB
Release : 2017-11-23
Category : Business & Economics
ISBN : 9789887710974

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The Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format - making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.

Author : Bako Rambini
Publisher : Createspace Independent Publishing Platform
Page : 152 pages
File Size : 41,39 MB
Release : 2016-11-30
Category :
ISBN : 9781535537018

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The Fashion Business Plan is the book all fashion designers need to read when launching their fashion brand. It explains the process to draft a business plan by themselves. It sets out a step by step approach with simple exercises to help them from the definition of their brand identity to the calculation of their financial estimates. It reveals how to set up the winning document to raise funds and make their fashion dream come true.

Author : Neri Karra
Publisher : Routledge
Page : 273 pages
File Size : 29,93 MB
Release : 2021-11-28
Category : Business & Economics
ISBN : 1315458756

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Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.

Author : Angela Wolf
Publisher : Rowman & Littlefield
Page : 241 pages
File Size : 28,78 MB
Release : 2012-12-04
Category : Business & Economics
ISBN : 0762792612

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This book will be a priceless resource for those considering adventuring into the fashion industry, yet not knowing how or where to start. Comprised of detailed information, How to Start a Home-based Fashion Design Business will be a guide for the aspiring designer to plan and execute a successful home based business. This material will not only provide a fashion realm, but will show how to create additional revenue streams in the sewing field. This book will be the "one stop shop" for the small designer.

Author : Farah Liz Pallaro
Publisher : Flp Srl
Page : 196 pages
File Size : 17,14 MB
Release : 2018-05-12
Category : Photography
ISBN :

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This book speaks to the fashion industry, but it is not about collections, trends, or seasons. The message of this book centers around the human aspect of the industry, the awareness of the self, and the spirituality and self-development that comes with it.

Author : Nicola White
Publisher : Berg Publishers
Page : 211 pages
File Size : 18,15 MB
Release : 2000
Category : Business & Economics
ISBN : 9781845209933

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It is commonly known that fashion is big business, yet given its global significance, little has been written on the phenomenon of the fashion system. Instead, books have tended to focus on dress history, although recently the discipline has taken a more theoretical turn, with a spate of books appearing that analyze the underlying forces motivating fashion. This pioneering book unites theory and practice to provide an integrated series of snapshots taken from different perspectives of the fashion business in the second half of the twentieth century. Featuring contributions by leading experts in three main areas of important debate within the industry - the theory and culture of fashion; design and industry; and image and marketing - the book will be an essential reference for students, practitioners and theoreticians. It addresses such key issues as: the relationship between culture and clothing; the intersection of fashion and modernity; the origins of glamour; the role of creativity and the power of design; the chain store challenge; the age of the thinking designer; retail concepts; and minimalism in fashion. It is certain to be required reading on fashion courses and in related disciplines, including media, cultural and consumption studies.