[PDF] Winfluence eBook

Author : Jason Falls
Publisher : Entrepreneur Press
Page : 163 pages
File Size : 28,44 MB
Release : 2021-02-23
Category : Business & Economics
ISBN : 1613084471

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Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.

Author : Jason Falls
Publisher : Pearson Education
Page : 272 pages
File Size : 27,28 MB
Release : 2012
Category : Business & Economics
ISBN : 0789748010

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The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

Author : Jason Falls
Publisher : Entrepreneur Press
Page : 320 pages
File Size : 12,60 MB
Release : 2021-02-23
Category :
ISBN : 9781642011340

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Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how--more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective--not short-term, one-off executions.

Author :
Publisher : ببلومانيا للنشر والتوزيع
Page : 304 pages
File Size : 49,50 MB
Release : 2024-02-17
Category : Business & Economics
ISBN :

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You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Author : Carlos Gil
Publisher : Kogan Page Publishers
Page : 241 pages
File Size : 24,73 MB
Release : 2019-10-03
Category : Business & Economics
ISBN : 0749497599

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WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Author : Nick Westergaard
Publisher : AMACOM
Page : 240 pages
File Size : 38,33 MB
Release : 2018-05-08
Category : Business & Economics
ISBN : 0814439233

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Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

Author : Sevil Yesiloglu
Publisher : Routledge
Page : 316 pages
File Size : 14,15 MB
Release : 2020-11-29
Category : Business & Economics
ISBN : 1000228266

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This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.

Author : Dennis Rosen
Publisher :
Page : 199 pages
File Size : 16,11 MB
Release : 2009
Category : Business & Economics
ISBN : 9780981880808

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The author explains how to bring customers back to the business and improve the bottom line. Emphasis is placed on finding highly valued, low-cost-to-implement actions that create an emotional tie with customers and give a competitive advantage in customer service. Topics covered include the importance of going beyond the basics of performance, customer perceptions, managing customer expectations, motivating employees and complaint handling.

Author : Alexander B. Morgan
Publisher : John Wiley & Sons
Page : 314 pages
File Size : 31,30 MB
Release : 2014-04-07
Category : Technology & Engineering
ISBN : 1118939204

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A one-stop, practical handbook containing all of the current commercial non-halogenated flame retardant technologies as well as experimental systems near commercialization In response to the emphasis on replacing halogenated flame retardants with alternate technologies, this handbook focuses on existing non-halogenated flame retardants and the experimental close-to-production systems that are available today. The Non-Halogenated Flame Retardant Handbook starts with an overview of the regulations and customer perceptions driving non-halogenated flame retardant selections over older halogenated technologies. It then moves on to cover the known major classes of non-halogenated flame retardants, before concluding with the current niche-performing technologies and untried commercial contenders of the future. The Non-Halogenated Flame Retardant Handbook: Takes a practical approach to addressing the narrow subject of non-halogenated flame retardancy—placing more emphasis on flame retardant selection for specific plastics, practical considerations in flame retardant material design, and the various technologies’ strengths and limits Focuses on the proper use of non-halogenated flame retardants, rather than the mechanics of how they work Discusses important future trends in flame retardancy Features sections written by industrial and chemical experts who know how to apply the technology to polymers for fire safety needs