[PDF] Why Shoppers Want To Consume Sustainably But Often Fail To Do So Exploring The Attitude Behavior Gap eBook

Author :
Publisher : GRIN Verlag
Page : 92 pages
File Size : 11,57 MB
Release : 2023-05-31
Category : Psychology
ISBN : 3346881962

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Master's Thesis from the year 2023 in the subject Psychology - Industrial and organizational psychology, grade: 1,3, University of Applied Sciences Hamm-Lippstadt, language: English, abstract: The purpose of this thesis is to further explore the existence and underlying factors of the ABG in more detail. As the field of sustainable food consumption plays a crucial role in reducing GHG emissions, this work is limited to the food retail sector. To further specify the research context, this thesis is based on the age cohort of Gen Z. In this respect, the intention is to understand what motivates members of Gen Z to consume sustainably. On the other hand, it aims to find out what factors prevent Gen Z from behaving in accordance with their sustainable motivation and attitude. Furthermore, as Gen Z members can be seen as future leaders and decision makers, it is particularly important and interesting to analyze the consumption behavior of this cohort in more detail. The results of this work are intended to contribute to a better understanding of the ABG among Gen Z members in the context of food consumption. From these findings, practical implications will be derived that can contribute to a greener future for the planet and help retailers and the government to better design point of sale (POS) interventions and other campaigns to increase sustainable shopping behavior among consumers. In addition, further areas of research can be identified that have the potential to expand the body of knowledge on sustainable food consumption. Sustainability is probably the most discussed topic in recent times, and it is noticeable that it must be integrated into almost every aspect of life. It is evident that the population is increasingly adopting pro-environmental attitudes, but there is little change in their actual behavior. The resulting Attitude-Behavior-Gap can be observed in various consumption contexts, such as in food consumption. More precisely, the food system is responsible for 30 percent of greenhouse gas emissions, thus food consumption must become more sustainable to meet the climate goals. However, although the issue of sustainability in different consumption contexts is widely discussed, little is known about the drivers and barriers of sustainable food consumption, the reasons why an Attitude-Behavior-Gap occurs and how shoppers deal with it. Using a Grounded Theory approach, in-depth insights are gained from eleven interviews with a sample of Generation Z members. The main barriers to sustainable food consumption were found to be habitual buying, convenience, selfishness, and financial reasons.

Author : Bea Alexandra Wintschnig
Publisher : GRIN Verlag
Page : 80 pages
File Size : 24,50 MB
Release : 2020-10-30
Category : Psychology
ISBN : 3960959141

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Adolescents around the globe are demonstrating for a sustainable future. Businesses, too, increasingly embrace the idea of sustainable economic activities. Sustainability has evolved from a niche topic into a mainstream one. Nevertheless, there still is a discrepancy between people’s attitudes toward sustainable practices and the extent to which they actually act on them. Which drivers and barriers of sustainable consumption exist? What are the reasons for the attitude-behavior gap? Bea Alexandra Wintschnig discusses the necessity of sustainable consumption patterns in practice as a key enabler of a general sustainable development. The variety of identified factors can broadly be subdivided into two categories: individual-related and environmental determinants. The former includes socio- demographics, personal characteristics and value orientation. The environmental determinants comprise product, service or behavior-related factors, such as cost of consumption or stereotypes of sustainable products. Bea Alexandra Wintschnig explains why people seem to talk more about environmental protection than they actually do for it. In this book: - Climate protection; - Sustainability; - Corporate Social Responsibility; - Self-efficacy; - society

Author : Juliana Mansvelt
Publisher : SAGE
Page : 561 pages
File Size : 48,44 MB
Release : 2011-06-28
Category : Business & Economics
ISBN : 1412996856

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Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.

Author : Ruchika Singh Malyan
Publisher : CRC Press
Page : 380 pages
File Size : 36,65 MB
Release : 2018-10-26
Category : Business & Economics
ISBN : 1351138030

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This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Author : Gerrit Antonides
Publisher : MDPI
Page : 221 pages
File Size : 45,70 MB
Release : 2018-07-06
Category : Social Science
ISBN : 3038425834

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This book is a printed edition of the Special Issue "Sustainable Consumer Behavior" that was published in Sustainability

Author : Ana Carolina Baptista Afonso
Publisher :
Page : pages
File Size : 44,53 MB
Release : 2016
Category :
ISBN :

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Population growth, exploitation of natural resources, climate change and other factors are putting the world on a development path that is not sustainable (KPMG, 2012). The environmental awareness of consumers intensified greatly in last decades (Kalafatis et al., 1999). Consequently, consumers have become more concerned with the environment and gradually have been changing their daily habits and buying patterns (Krause, 1993). The organizations, trying to remain competitive, began to incorporate these new concerns in their green management and green marketing strategies (Straughan and Roberts, 1999; Chen and Chai, 2010; Rivera-Camino, 2007). The decision-making process became increasingly complex with consumers adopting a greener lifestyle (Young et al., 2010). Daily purchase decisions result often in tradeoffs between conflicting issues and end up in a dissonance between of attitudes and behavior. Consumers, despite being more conscious about the environment, are reluctant in translating it to purchases (Kalafatis et al., 1999; Barr et al., 2003; Gardyn, 2003; Hughner et al., 2007; Moisander, 2007; Kilbourne and Picket, 2008; Young et al., 2010). This incongruence became an obstacle to marketing professionals (Wong et al., 1996; Crane, 2000; Mintel, 2006; Pickett-Baker and Ozaki, 2008; Albayrak et al., 2011). Existing academic studies on the behavior of the "green consumer" and "green marketing" indicate that the phenomenon has not yet been sufficiently clarified (Ottman and Reilly, 1998; Ottman et al., 2006; Lee, 2008)...

Author : Walter Leal Filho
Publisher : Springer
Page : 0 pages
File Size : 36,60 MB
Release : 2020-03-04
Category : Science
ISBN : 9783319957258

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The problems related to the process of industrialisation such as biodiversity depletion, climate change and a worsening of health and living conditions, especially but not only in developing countries, intensify. Therefore, there is an increasing need to search for integrated solutions to make development more sustainable. The United Nations has acknowledged the problem and approved the “2030 Agenda for Sustainable Development”. On 1st January 2016, the 17 Sustainable Development Goals (SDGs) of the Agenda officially came into force. These goals cover the three dimensions of sustainable development: economic growth, social inclusion and environmental protection. The Encyclopedia of the UN Sustainable Development Goals comprehensively addresses the SDGs in an integrated way. It encompasses 17 volumes, each one devoted to one of the 17 SDGs. This volume addresses SDG 12, namely "Ensure sustainable consumption and production patterns" and contains the description of a range of terms, which allows a better understanding and fosters knowledge. Concretely, the defined targets are: Implement the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns, all countries taking action, with developed countries taking the lead, taking into account the development and capabilities of developing countries Achieve the sustainable management and efficient use of natural resources Halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses Achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment Substantially reduce waste generation through prevention, reduction, recycling and reuse Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle Promote public procurement practices that are sustainable, in accordance with national policies and priorities Ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature Support developing countries to strengthen their scientific and technological capacity to move towards more sustainable patterns of consumption and production Develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products Rationalize inefficient fossil-fuel subsidies that encourage wasteful consumption by removing market distortions, in accordance with national circumstances, including by restructuring taxation and phasing out those harmful subsidies, where they exist, to reflect their environmental impacts, taking fully into account the specific needs and conditions of developing countries and minimizing the possible adverse impacts on their development in a manner that protects the poor and the affected communities Editorial Board Medani P. Bhandari, Luciana Londero Brandli, Morgane M. C. Fritz, Ulla A. Saari, Leonardo L. Sta Romana

Author :
Publisher :
Page : 30 pages
File Size : 39,25 MB
Release : 2015
Category : Environment
ISBN :

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Consumers only occasionally choose to buy sustainable products. At the same time these consumers say in surveys that sustainability is important to them, and that the government should promote sustainable consumption. Most likely, a social dilemma is at play here. Everyone would be better off if we all consume sustainably; but because of the higher prices for sustainable products, there is an incentive for each individual to leave sustainability efforts to others. Government measures to promote sustainable consumption would resolve the social dilemma. But do consumers really want to increase sustainability? This study takes a closer look at public support for sustainable consumption and the associated dilemmas, with the help of a behavioural economics experiment of group decisions. In the experiment, participants had to decide whether they were willing to buy more sustainable varieties of meat or chocolate instead of less sustainable conventional varieties. They actually had to buy the product agreed upon for one week. The results show that a large number of participants, who did not usually buy sustainable products, were willing to commit to buying sustainable products. This gap may partially be explained by 'conditional cooperation' phenomena. In addition participants appear insensitive to the size of the collective benefit. However, the participants in our experiment seem to have difficulties to force others to buy sustainable products. They seem to be caught in a moral dilemma in which they weigh the feel-good effect of contributing to a collective good against the higher individual costs of buying sustainable products and forcing others to do so. Also we found that the preference of the participants for, or dislike of, a measure beforehand did not say much about their appreciation of the measure afterwards. Based on the results we draw the following policy conclusions. Since consumers do not always act in accordance with their values, the presently low market shares of sustainable products do not adequately reflect consumer support for government policy to promote sustainable consumption. To stimulate consumption of sustainable products, it may be useful to emphasize the feel-good effect ('warm glow') of individual contributions to sustainability. Furthermore, the government could make use of the fact that most consumers are 'conditionally cooperative', e.g. by convincing individual consumers that enough others are switching to sustainable products, too. In this context, it appears that consumers prefer 'soft' incentive measures (e.g. subsidies) over 'hard' restrictive regulations, even if their individual financial benefit from the former will be smaller. The freedom of choice is apparently worth it. However, rules and regulations, even in the form of bans of less sustainable product varieties, can be acceptable and more effective - as long as the government takes the lead in setting up these rules and regulations.

Author : Jishnu Bhattacharyya
Publisher : Springer Nature
Page : 352 pages
File Size : 10,18 MB
Release : 2022-01-31
Category : Business & Economics
ISBN : 9811664331

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The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.