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First published in 1918, William Strunk Jr.'s The Elements of Style is a guide to writing in American English. The boolk outlines eight "elementary rules of usage", ten "elementary principles of composition", "a few matters of form", a list of 49 "words and expressions commonly misused", and a list of 57 "words often misspelled". A later edition, enhanced by E B White, was named by Time magazine in 2011 as one of the 100 best and most influential books written in English since 1923.
This is the book that generations of writers have relied upon for timeless advice on grammar, diction, syntax, and other essentials. In concise terms, it identifies the principal requirements of proper style and common errors.
Author : Gordon Graham Publisher : John Wiley & Sons Page : 384 pages File Size : 26,40 MB Release : 2013-03-20 Category : Business & Economics ISBN : 1118497058
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
A distinguished Stanford law professor examines the steep decline in marriage rates among the African American middle class, and offers a paradoxical-nearly incendiary-solution. Black women are three times as likely as white women to never marry. That sobering statistic reflects a broader reality: African Americans are the most unmarried people in our nation, and contrary to public perception the racial gap in marriage is not confined to women or the poor. Black men, particularly the most successful and affluent, are less likely to marry than their white counterparts. College educated black women are twice as likely as their white peers never to marry. Is Marriage for White People? is the first book to illuminate the many facets of the African American marriage decline and its implications for American society. The book explains the social and economic forces that have undermined marriage for African Americans and that shape everyone's lives. It distills the best available research to trace the black marriage decline's far reaching consequences, including the disproportionate likelihood of abortion, sexually transmitted diseases, single parenthood, same sex relationships, polygamous relationships, and celibacy among black women. This book centers on the experiences not of men or of the poor but of those black women who have surged ahead, even as black men have fallen behind. Theirs is a story that has not been told. Empirical evidence documents its social significance, but its meaning emerges through stories drawn from the lives of women across the nation. Is Marriage for White People? frames the stark predicament that millions of black women now face: marry down or marry out. At the core of the inquiry is a paradox substantiated by evidence and experience alike: If more black women married white men, then more black men and women would marry each other. This book not only sits at the intersection of two large and well- established markets-race and marriage-it responds to yearnings that are widespread and deep in American society. The African American marriage decline is a secret in plain view about which people want to know more, intertwining as it does two of the most vexing issues in contemporary society. The fact that the most prominent family in our nation is now an African American couple only intensifies the interest, and the market. A book that entertains as it informs, Is Marriage for White People? will be the definitive guide to one of the most monumental social developments of the past half century.
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.
George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times
Just as the cultural background of readers shapes how they respond to texts, the context in which writers live shapes what they write. When a context is dominant within a culture, the effects of that context upon an author may be taken for granted and thus overlooked. Race is a powerful factor in shaping literary works. Literature by black writers, for example, often reflects the experiences of African Americans. At the same time, though perhaps less obviously, literature by white writers may similarly reflect the experience of being white. This book argues that H.D., Elizabeth Bishop, and Sylvia Plath wrote from an unproclaimed dominant white perspective that becomes evident in their poetry. Loosely delineated, writing white constitutes writing authored from an acknowledged or unacknowledged white perspective; writing that implies or explicitly delivers the concept of whiteness to a text; writing that remains unconcerned with white racial politics internal and external to the text; and writing that uses the word white to maintain ideological systems of mastery and dichotomy. This book examines numerous poems in terms of whiteness. Each chapter places one poet in the larger context of historical and cultural racial events prevalent during the time of her writing and explores the particular poems created and published during that period.
The Angelus is a centuries-old Catholic devotion that recalls the annunciation of Christ’s birth by the Angel Gabriel to the Virgin Mary. In Praying the Angelus, popular author and speaker Jared Dees reinvigorates the devotion, shares intimately from his own experience of it, shows us how to get started, and enriches the practice with original meditations to reflect on the words of both the Angelus and the Regina Caeli. Jared Dees was twenty-seven and in his fourth year of teaching religion in a Catholic school when he first experienced the Angelus. The creator of The Religion Teacher website allows the devotion to anchor his prayer life and challenge him to daily conversion of heart and will. Dees introduces the Angelus devotion and explores its rich history and significance for the Church. As spiritual companion and guide, he offers meditations on the words and images of both the Angelus and the Regina Caeli, which is prayed during the Easter season. We find lessons about the power of repetitive prayer, the humility of being a disciple, the importance of admitting time belongs to God, the wisdom of taking time with discernment, and the joy of resting in the Lord’s presence. He shares personal stories of the life-change power of the Angelus and guides both newcomers and those already familiar with the prayer to contemplate the mysteries of salvation that lie at the heart of the devotion—the Annunciation, Incarnation, and Resurrection. Named for the opening words of the devotion's first prayer in Latin, "The Angel of the Lord declared unto Mary," the Angelus is typically prayed at 6:00 a.m., noon, and 6:00 p.m. each day. Likewise the Regina Caeli is named for the opening lines of its prayer, "Queen of heaven, rejoice, alleluia." Praying the Angelus is supported by Dees’s website, TheAngelusPrayer.com, where people can gather online to participate in and share this devotion with others.
On Writing Well, which grew out of a course that William Zinsser taught at Yale, has been praised for its sound advice, its clarity, and for the warmth of its style. It is a book for anybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does. Whether you want to write about people or places, science and technology, business, sports, the arts, or about yourself in the increasingly popular memoir genre, On Writing Well offers you both fundamental principles as well as the insights of a distinguished practitioner. How to Write a Memoir tells you how to write the story of your life. Everyone has a story - whether you're a professional writer or just want to validate your personal and family reminiscences, William Zinsser explains how to do it, and do it well.