[PDF] Webcasting Worldwide eBook

Author : Louisa S. Ha
Publisher : Routledge
Page : 389 pages
File Size : 12,93 MB
Release : 2013-03-07
Category : Business & Economics
ISBN : 1135249776

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Webcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world’s most developed broadband markets. With webcasting in its early development, the approaches discussed in this volume set the standards for the webcasting industry. Representing the major broadband markets in the world, this text is an authoritative and valuable reference for both researchers and practitioners. The chapters relate the business practices of webcasting to the media market environment and established media industries, such as television and radio, as well as government and non-profit organizations. Downloadable resources offer PowerPoint charts for use in training, education, and research, along with tables, graphs, screenshots, and hyperlinks. Webcasting Worldwide is essential reading for academic researchers and media industry practitioners, and the volume will be a useful text in advanced courses addressing media technology, media management, and international communication. For updates about the book chapters and latest commentaries on topics related to webcasting business models, please visit the Webcasting Business Models Blog at http://webcastingworldwide.blogspot.com Winner of The Association for Education in Journalism and Mass Communication Picard Award for Media Management and Economics 2007.

Author : Louisa Ha
Publisher : Psychology Press
Page : 389 pages
File Size : 28,84 MB
Release : 2007
Category : Business & Economics
ISBN : 0805859152

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Accompanying CD-ROM contains ..." PowerPoint charts for use in training, education, and research, along with tables, graphs, screenshots, and hyperlinks."--Page 4 of cover.

Author : Steve Mack
Publisher : Taylor & Francis
Page : 247 pages
File Size : 18,60 MB
Release : 2005-11-15
Category : Language Arts & Disciplines
ISBN : 1136034250

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In "Hands-On Guide to Webcasting," industry experts address the fastest-growing application for streaming media - broadcasting live audio and video on the Internet. Used in all industry verticals from corporate to entertainment, this book provides an end-to-end technical overview of the webcasting process. Providing you with step-by-step instructions from audio/video production, encoding and authoring to delivery and business issues, this guide provides both the depth and breadth necessary for mastery of the subject.

Author : Peggy Miles
Publisher : Wiley
Page : 448 pages
File Size : 17,94 MB
Release : 1998-03-23
Category : Computers
ISBN : 9780471242178

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Written by a Webcasting expert, this book is a complete guide to broadcasting on the Web. It provides a general overview of Webcasting, covers business and entertainment uses, and presents the different technologies available. The book is supported by a site associated with the Webcaster Association site at www.webcasters.org.

Author : Junji Nakagawa
Publisher : Routledge
Page : 242 pages
File Size : 11,70 MB
Release : 2013
Category : Business & Economics
ISBN : 0415528739

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First Published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Sam Key
Publisher : Lulu.com
Page : 54 pages
File Size : 13,87 MB
Release : 2015-08-30
Category : Computers
ISBN : 9781329503151

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Webcasting Success in a Day: Beginners Guide to Fast, Easy and Efficient Learning of Webcasting What is Webcasting? When and where to use Webcasts? How to plan a webcast? How to set up a webcast? How to engage with your audience in a Webcast? What are the benefits of a Webcast? GRAB IT NOW TO FIND OUT EVERYTHING ABOUT WEBCASTING!

Author : Wayne Ause
Publisher :
Page : 244 pages
File Size : 23,34 MB
Release : 1997
Category : Computers
ISBN : 9781562765392

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This book guides new and intermediate users in the World Wide Web, including expanded coverage of updated browsers as well as updates to online services.

Author : Barbara K. Kaye
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 438 pages
File Size : 13,71 MB
Release : 1999
Category : Computers
ISBN :

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Provides information on how different media domains, from TV to public relations, are using the Internet for both marketing and content purposes. The authors look at using the Web for research, the growth of Internet radio, television and the Web, news and sports on the Web, and the theoretical considerations and social implications of the trends being discussed. Includes sample screens taken from the Web, a glossary, and addresses for the media sites discussed. Annotation copyrighted by Book News, Inc., Portland, OR

Author : Jeannie Novak
Publisher : Wiley
Page : 0 pages
File Size : 42,85 MB
Release : 1998-10-15
Category : Computers
ISBN : 9780471294092

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A total hands-on guide to producing interactive live webcasts Here's all the practical information you need to create exciting online broadcasts that take full advantage of the Web's unique interactive nature. Webcasting pioneers Novak and Markiewicz offer an honest appraisal of the capabilities and limitations of current webcasting technology. They acquaint you with the various forms of webcasting now possible. And they use fascinating case studies to show you what today's most successful webcasters are up to. Focusing on webcasting production, they tell you everything you need to know about: * Datacasts, wordcasts, audiocasts, animacasts, and videocasts * Webcasting hardware, software, and development tools * Assembling and managing a webcasting team * Using e-commerce technology to make webcasting a paying proposition * Scheduling broadcasts, managing venue operators, and working with performers, copyrights, and other day-to-day issues * Successful webcast publicity, marketing, and promotion * The future of webcasting and the impending consolidation of traditional broadcast media and the Internet into one medium Wiley Computer Publishing. Timely. Practical. Reliable. Visit our Web site at www.wiley.com/compbooks/ The companion Web site at www.wiley.com/compbooks/novak supplies you with: * Links to webcast multimedia players, servers, and authoring tools * Demo versions of audio/video. streaming and media management software * Hundreds of links to webcast resources and live Internet broadcast sites

Author : Steve Mack
Publisher :
Page : 0 pages
File Size : 41,88 MB
Release : 2006
Category : Video recordings
ISBN : 9788131208144

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In "Hands-On Guide to Webcasting," industry experts address the fastest-growing application for streaming media - broadcasting live audio and video on the Internet. Used in all industry verticals from corporate to entertainment, this book provides an end-to-end technical overview of the webcasting process. Providing you with step-by-step instructions from audio/video production, encoding and authoring to delivery and business issues, this guide provides both the depth and breadth necessary for mastery of the subject