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Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company's fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy. 'Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.'-From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid
"On the short drive to the preschool, I dutifully unwrap a NutriGrain bar and toss it into the back seat to my four-year-old. Sometimes I'll even unwrap one for myself. Studies have shown that it's very important for familes to eat together. . . . " Why couldn't the Sopranos survive living down South? Simple. You can't shoot a guy full of holes after eating chicken and pastry, spoon bread, okra, and tomatoes. What does a Southern woman consider grounds for divorce? When Daddy takes the kids out in public dressed in pajama tops and Tweety Bird swim socks. Again. What is the Southern woman's opinion of a new "fat virus" theory? Bring it on! We've got a lot of skinny friends we need to sneeze on. Want to become honest-to-Jesus white trash? Spend two weeks' salary on hair extensions and pancake makeup for your three-year-old so she can win a five-dollar trophy in the Wee Tiny Miss pageant and the adoration of, well, nobody much. What does the Southern woman think of Paul McCartney's marriage to a model thirty years younger? We're not surprised. Statistically speaking, it's almost impossible for billionaires to discover that their soulmates are fifty-five and restocking the shampoo end caps at Kmart. In this wickedly funny follow-up to her bestselling Bless Your Heart, Tramp, Celia Rivenbark welcomes you, once again, to the south she loves, the land of "Mama and them's," "precious and dahlin," and mommies who mow. Ya'll come back now, you hear.
Only Jesus is a book that accompanies the latest release from multi-platinum Christian band Casting Crowns, written by frontman Mark Hall along with Time Luke. Hall's band has sold more than 10 million albums to become one of the most popular in the Christian music industry over the last decade. Hall and Luke have teamed up to write several books including a CBA best-seller, The Well, which sold more than 70,000 copies. In Only Jesus, Hall and Luke use Scriptural bedrocks and descriptive narrative to take readers behind the heart of the songs penned by Hall on the band's latest album. Written in an engaging narrative style, Hall explores the theology behind the new tunes as well as revealing some of his own personal stories and experiences that inspired them. The scripturally-based narrative is sure to be a hit with the band's fans as well as those interested in probing deeper into their own faith.
From the author of Here Today, Gone to Maui, the story of a woman who finally got a life...some else's. Ever since Veronica's husband found the love of his life-not her-she's been a walking zombie with runny mascara. It doesn't help that she keeps getting mistaken for Haley Rush-the Hollywood starlet whose dazzling life is plastered on every magazine. When Haley's manager offers Veronica a job as a celebrity double, it only takes a moment before she says yes. Veronica gets to drive Haley's car, wear her phenomenal clothes-and have fun with her hot celebrity boyfriend, Brady Ellis. Too bad the job's only part-time, and at the end of the day she has to return to her life as a cash-strapped substitute teacher and cub scout mom. But when real sparks fly with Brady, is it a fantasy come true or a disaster in disguise?
The TikTok sensation Addicted Series continues with Kiss the Sky, now in a print edition with special bonus material! A virgin "ice queen" heiress & the arrogant god who wants to melt her... Rose Calloway thought she had everything under control. At twenty-three, she's a Princeton graduate, an Academic Bowl champion, a fashion designer and the daughter of a Fortune 500 mogul. But not everything comes easy. When Rose's fashion line is in peril, she plans an unconventional solution to save it. Making matters more intense, she agrees to be in a relationship with her "godly" college rival, Connor Cobalt. At twenty-four, Connor Cobalt bulldozes weak men. Confident and smart-as-hell, Connor vows to help Rose outside of the bedroom and inside. But melting this ice queen is a challenge no one has been able to succeed at. And now they're living together.
Author Jack Livingston Describes the Book"Clearing out the high school with a smoke bomb prank in our senior year, raising a family of pigs in a village yard, saving a drowning man in Singapore, and overcoming the trauma of a childhood abduction are part of my friend, Chris Kelley's past. I knew little about them. To me, Chris was the guy who was always up for doing two fun things in one day (sometimes three). When Chris was diagnosed with Pick's disease (a rare type of dementia) in his mid-fifties, it signaled the end to what we had taken for granted. It changed our friendship. No longer would I follow him on epic adventures he planned. These days, I take him for hikes, hold both sides of our conversations, and help him across a two-foot stream. But because I didn't want to forget the times we'd had together, I started to write, and as a result found out there was more to my friend. In A Lot Like Fun -- Only Different I share incredible stories of our improbable friendship where Chris met life head on while I asked, "Are you sure we want to do this?" It contains dozens of stories and photos from our past that contrast 'current day' Chris, diminished by Pick's, with the Chris I knew so well. No longer are we barreling down the 219 to ski or mountain bike the Bent Rim Trail, and celebrating with a 'couple tree' beers. We aren't breaking trails with our snowshoes in the Adirondack High Peaks or cruising through Appalachia on the way to a 24-hour mountain bike race. We still get together every week. And I look forward to those times. It's fun -- only different. Chris greets me with a smile and a hearty laugh. He doesn't speak, but I know if he could, he'd tell me, 'Thanks for coming out, Jack. Today was great.' And then it breaks my heart when he stands next to my car, wanting to ride home with me and I have to tell him, 'Chris, you're riding with your brother. I'll see you next week, okay buddy.' And I hear his words of the past. 'Good deal.'"
The Indian Market Is About A Lot Of People Consuming A Little Bit Each That Adds Up To A Lot . . . The Indian Dna Is About Continuity With Change; It Is About This As Well As That ; About Cobbling Together Clever And Low-Cost Solutions That Are Ingenious Combinations And Adaptations Of Products Available In The Market. With A Billion Plus Consumers India Is One Of The Largest, Most Varied And Stratified Markets In The World Today. It Is Young, With Rising Incomes And Purchasing Power, And Has Only Just Begun Its Consumption Journey. Every Marketer Would Want A Piece Of What May Arguably Be The Largest Untapped Market In The World. From Kellogs To Coke, From Honda To Electrolux, From Dunhill To Revlon, They All Came To India In The Hope Of A Hungry, Star-Struck Billion Plus. Instead, What They Encountered Were Consumers Who Were Hungry Yet Astute People Who Negotiate And Bargain On Anything From Taxi Fare To Interest Rates. It Was A Market That Rebelled Against Conventional Perceptions Of Emerging Markets, And Left Every Confident Marketer Asking Where Is This Billion Plus Indian Market? Why Is The India Market Untenable? Will India Really Be The World S Next Consumption Powerhouse? Does The Indian Middle Class Really Exist? What Is The Exact Purchasing Power Of This Market? Is There Really A Fortune At The Bottom Of The Pyramid? Why Are Demand Patterns So Capricious? Is Rural India A Sophisticated Or A Primitive Market? Irreverent And Insightful, This Book Answers All These Questions As It Casts An Unblinking Eye On Twelve Key Facets Of Consumer India. It Successfully Fathoms How Much Indians Earn, How They Consume, What They Consume And What Dictates Their Consumption Choices. Taking Cues From Economics, Demography, History, Culture, Philosophy And Good Old Common Sense, Rama Bijapurkar Makes Sense Of The Complex And Inscrutable Indian Market The Many Consumer Indias, Their Diverse And Schizophrenic Consumer Behaviour And The Way To Make Your Company S Fortune In This Billion Plus Market. Incisively Analytical, This Book Explains Why The Indian Consumer Is Like That Only , Why Consumer India Will Not Change In A Hurry And What It Takes To Build Winning Businesses In Such A Market. A Powerful Book, It Is The Definitive Epitaph For Formula Strategy Approaches To India S Consumer Markets, Especially Of The Global Transplant Kind.
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.