[PDF] Viral Marketing Campaigning eBook

Author : Sven Wilde
Publisher : Diplomica Verlag
Page : 101 pages
File Size : 42,37 MB
Release : 2013-06
Category : Business & Economics
ISBN : 384289922X

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Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing as well as the preferred types of Viral Marketing messages are illustrated. They help to understand how to create and design an effective Viral Marketing Campaign.

Author : Max Editorial
Publisher : Editora Bibliomundi
Page : 23 pages
File Size : 33,66 MB
Release : 2023-01-30
Category : Business & Economics
ISBN : 1526029405

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LIGHTNING PROMOTION ”””””””””””””””””””””””””””Welcome To “How To Create An Out-Of-Control Viral Marketing Campaign!” This book will briefly tell you about viral marketing techniques and how to utilize them to generate lots of commissions online! I know a guy who has generated more than $500 of commissions completely on autopilot! And this isn’t one of the best examples because viral marketing traffic can make you rich if you do it right! In this book, we will briefly explore the following techniques:• The concept behind viral marketing• Tell a friend viral marketing• Master Resell Rights Viral marketing• Private Label Viral marketing• Blog & Theme Viral marketing• Web 2.0 Viral marketing• Viral Spiral marketing

Author : Can Akdeniz
Publisher : Can Akdeniz
Page : 28 pages
File Size : 39,6 MB
Release :
Category :
ISBN :

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In our increasingly digital-oriented world, the vast majority of industries have had to change their approach to maintain success. One of the most significant cultural and commercial shifts caused by the rise of the Internet and social media platforms is viral marketing. Whether you're promoting a product in a hilarious new way or engaging millions of consumers with a cleverly designed advertising hook, viral marketing is a powerful and profit-generating tool that the most business-savvy individuals and companies are using all around the world. If you want to stand in the Internet's constantly shifting spotlight, learning the basics and benefits of viral marketing is essential, which is precisely what this book will do!

Author : Anthony Boethius
Publisher : Lulu.com
Page : 90 pages
File Size : 11,48 MB
Release : 2016-08-06
Category : Computers
ISBN : 1326756729

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Viral marketing allows you to receive millions of visits to your website, thousands of new customers in a short time, by conveying your brand/product with minimal effort because it will be others to virally spread your message it. This book provides you with 30 different strategies and tips to be able to create new viral campaigns: using Facebook, videos, greeting cards, Twitter, Reddit, Youtube, e-books, SEO tools, articles and more. Learn how to promote your products on social web virally, reach millions of visitors in a short time, increase your sales and create your winning business today.

Author : Cathrin Tusche
Publisher : Createspace Independent Publishing Platform
Page : 156 pages
File Size : 24,47 MB
Release : 2017-11-21
Category :
ISBN : 9781979950053

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Viral Marketing Learn what's behind viral marketing - Plan and implement your own infectious campaigns How can a company ensure its advertising message won't get lost in today's tidal wave of information? Traditional advertising is both expensive and is also rejected by many consumers. Viral marketing is an ideal solution for companies who want to stand out from the crowd and are looking for new and innovative approaches to advertising. In viral marketing, the advertising company isn't the one which actually disseminates the brand message - instead, users willingly spread it by sharing it with their friends. This allows companies to achieve a wide reach within the shortest possible time, as the message spreads at breakneck speed - just like a virus. Consumers themselves become the advertising medium by sharing the brand message. In this book, online marketing expert Cathrin Tusche shows you how even small and medium-sized companies on a tight budget can take advantage of viral marketing. You'll learn what mechanisms will motivate users to willingly spread an advertising message and how to design and implement your own viral marketing strategy, all the way from goal definition to performance measurement. The contents at a glance: Basics of Viral Marketing Differences Between Viral Marketing And Other Forms of Marketing Success Criteria For A Viral Spread Strategy For A Viral Marketing Campaign Referral Incentives - Why Content Is Shared In The Internet Surrounding Conditions And Technical Requirements The Content Container - Clever Packaging For The Advertising Message Seeding Risks And Stumbling Blocks in Viral Marketing Performance Measurement OWL Step-by-Step Guides OWL Step-by-Step Guides provide you with practical knowledge in a way that makes it simple and understandable. These guides are written by experts from the renowned Open Web Learning Institute and are based on teaching practice. Content is geared to the real world and is presented so that you'll get your own projects up and running in no time. The guides also include knowledge tests and exercises which will reinforce and extend your newly acquired know-how. This OWL Step-by-Step Guide, part of the OWL Institute's Digital Marketing online course, is an effective tool all on its own. Readers who do choose to take the course as well will receive invaluable added benefits like personal support, quizzes, assignments and a final exam including official certification. Visit https://owl.institute for more information.

Author : Maria Petrescu
Publisher : Business Expert Press
Page : 139 pages
File Size : 21,60 MB
Release : 2014-05-21
Category : Business & Economics
ISBN : 1606498134

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Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.

Author : Karthik Poovanam
Publisher : BookRix
Page : 12 pages
File Size : 40,39 MB
Release : 2013-05-24
Category : Business & Economics
ISBN : 3730928864

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This strategy tool is a possibility for all those who are looking to create a viral marketing campaign for their needs. This book comes with a uniqueness of sharing the potential strategies that have been applied by various levels of people and has a success track that comes along. The whole idea of building this tool HOW TO CREATE AN OUT OF CONTROL VIRAL MARKETING CAMPAIGN is to make you get introduced to a whole set of strategies that can be applied and can eventually take you towards your goal.

Author : Sascha Firtina
Publisher :
Page : 62 pages
File Size : 38,1 MB
Release : 2017-06-14
Category :
ISBN : 9783668456075

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Bachelor Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3, Otto Beisheim School of Management Vallendar, language: English, abstract: This thesis is a helpful framework for everyone who aims to get a better understanding of virality or who plans to set up a viral campaign in a start-up context. The purpose of this thesis is to provide entrepreneurs, managers, marketers and start-ups with the knowledge necessary to successfully seed and launch a business-initiated viral marketing campaign and to introduce a product with viral features to the market. By taking a start-up centric approach, the paper is not only focusing on the practical implications of the conducted research in this area but also on learnings from successful viral campaigns and interviews with experts of virality. Attached to the thesis you can find a helpful framework which will allow you to evaluate whether your idea will have a chance for virality.

Author : Russell Goldsmith
Publisher : Prentice Hall
Page : 125 pages
File Size : 39,30 MB
Release : 2002
Category : Business & Economics
ISBN : 9780273659051

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Viral marketing is hot. This is the first practical, informal, informative, easy-read guide to explain what it is, how to do it and how to measure success.

Author : Timo Wilhelm Rang
Publisher : GRIN Verlag
Page : 27 pages
File Size : 47,59 MB
Release : 2014-01-13
Category : Business & Economics
ISBN : 3656572798

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Research Paper (postgraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Münster, language: English, abstract: The marketing landscape has undergone tremendous changes throughout the past decades (Keller 2009: 139). This has resulted in a communication environment in which the isolated usage of traditional media techniques is challenged. Already in 2006, 65% of consumers felt bombarded with an infinite variety of marketing messages (Porter and Golan 2006: 30). Moreover, evidence has been found that consumers proactively seek to avoid mass media messages through digital video recording (DVR), spam filters, and pop-up blockers (Hann et al. 2008: 1094). In addition, consumers increasingly rely on peers’ advice rather than on company’s marketing messages (Hinz et al. 2008: 55). As a response to these alterations, many companies have shifted their marketing budgets from traditional advertising techniques to new marketing formats that are supposed to better take the identified consumer needs into account. This led to the advent of viral marketing.