[PDF] User Tested eBook

Author : Janelle Estes
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 24,7 MB
Release : 2022-02-10
Category : Business & Economics
ISBN : 111984472X

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An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives—and businesses—it’s understandable to feel like you’re drowning in data. There’s a dashboard or chart for just about everything, but data alone can’t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it’s really like to be your customer. Only human insight from real people can do that. User Tested gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience. In this book, you’ll: Learn how businesses became obsessed with data—but disconnected from their customers—and why that’s not sustainable Get the basics about how to capture human insight through user testing, including how to find the right people, ask the right questions, and make sense of and act on all the insights you uncover Dive into a detailed playbook that shares real-world examples of how you can collect and scale human insight across the teams in your organization—from marketing to product, and beyond Learn how to evangelize the power of human insight throughout your organization, so every department can create a culture of customer empathy and share a firsthand understanding of customer needs Find out how companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre Dame’s IDEA Center solidly connect with and elicit meaningful feedback from customers in friendlier, faster, and more direct ways Perfect for any industry, User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences was co-authored by the chief insights officer and the CEO of UserTesting—a SaaS company fundamentally changing the way both B2B and consumer brands find out what real people think and feel. The book reflects the authors’ commitment to helping you position the customer squarely in the center of your business model by weaving their true voices throughout your company’s decision making.

Author : Steve Krug
Publisher : New Riders
Page : 169 pages
File Size : 24,52 MB
Release : 2009-12-08
Category : Computers
ISBN : 0321702840

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It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.

Author : Rebecca Blakiston
Publisher : Rowman & Littlefield
Page : 149 pages
File Size : 16,44 MB
Release : 2014-09-29
Category : Language Arts & Disciplines
ISBN : 1442229004

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Do you want to improve the usability of your library website, but feel that it is too difficult, time-consuming, or expensive? In this book, you will learn that in-house usability testing on a budget is not only feasible, but it is practical, sustainable, and has the potential to lead to remarkable improvements of the content, design, and layout of your website. Usability Testing: A Practical Guide for Librarians will teach you how to: Make the case for usability testing Define your audience and their goals Select a usability testing method appropriate for your particular context Plan for an in-house usability test Conduct an effective in-house usability test Analyze usability test results and make decisions based on those results Create and implement a plan for ongoing, systematic usability testing Step-by-step instructions, along with a myriad of examples, allow you to use this book as a practical guide, and adapt the techniques for your own context. Techniques are appropriate for libraries of all types, including academic, public, and special libraries.

Author : Jeffrey Rubin
Publisher : John Wiley & Sons
Page : 391 pages
File Size : 36,58 MB
Release : 2011-03-10
Category : Computers
ISBN : 1118080408

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Whether it's software, a cell phone, or a refrigerator, your customer wants - no, expects - your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. Completely updated with current industry best practices, it can give you that all-important marketplace advantage: products that perform the way users expect. You'll learn to recognize factors that limit usability, decide where testing should occur, set up a test plan to assess goals for your product's usability, and more.

Author : Rob Fitzpatrick
Publisher : Robfitz Ltd
Page : 130 pages
File Size : 10,9 MB
Release : 2013-10-09
Category : Business & Economics
ISBN : 1492180742

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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Author : Brian Hambling
Publisher : BCS, The Chartered Institute for IT
Page : 0 pages
File Size : 39,96 MB
Release : 2013
Category : BUSINESS & ECONOMICS
ISBN : 9781780171678

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Every information system brought into service in every type of organisation requires user acceptance testing. This book is a hands-on manual for non-testing specialists to plan and carry out an effective acceptance test of an information system. It also identifies ways of making the process as simple and cost-effective as possible.

Author : Steve Krug
Publisher : Pearson Education
Page : 325 pages
File Size : 13,32 MB
Release : 2009-08-05
Category : Computers
ISBN : 0321648781

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Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

Author : Jeff Sauro
Publisher : Morgan Kaufmann
Page : 374 pages
File Size : 10,13 MB
Release : 2016-07-12
Category : Computers
ISBN : 0128025484

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Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices Includes new and revised information on standardized usability questionnaires Includes a completely new chapter introducing correlation, regression, and analysis of variance Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English

Author : Shawn Lawton Henry
Publisher : Lulu.com
Page : 202 pages
File Size : 31,85 MB
Release : 2007
Category : Technology & Engineering
ISBN : 1430319526

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* Improve your websites, software, hardware, and consumer products to make them more useful to more people in more situations. * Develop effective accessibility solutions efficiently. Learn: * The basics of including accessibility in design projects: - Shortcuts for involving people with disabilities in your project. - Tips for comfortable interaction with people with disabilities. * Details on accessibility in each phase of the user-centered design process (UCD): - Examples of including accessibility in user group profiles, personas, and scenarios. - Guidance on evaluating for accessibility through heuristic evaluation, design walkthroughs, and screening techniques. - Thorough coverage of planning, preparing for, conducting, analyzing, and reporting effective usability tests with participants with disabilities. - Questions to include in your recruiting screener. - Checklist for usability testing with participants with disabilities. Online at www.uiAccess.com/justask

Author : Rob Cimperman
Publisher : Pearson Education
Page : 294 pages
File Size : 24,13 MB
Release : 2006-11-28
Category : Computers
ISBN : 0132702622

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This is the eBook version of the printed book. This digtial Short Cut provides a concise and supremely useful guide to the emerging trend of User Acceptance Testing (UAT). The ultimate goal of UAT is to validate that a system of products is of sufficient quality to be accepted by the users and, ultimately, the sponsors. This Short Cut is unique in that it views UAT through the concept that the user should be represented in every step of the software delivery lifecycle--including requirements, designs, testing, and maintenance--so that the user community is prepared, and even eager, to accept the software once it is completed. Rob Cimperman offers an informal explanation of testing, software development, and project management to equip business testers with both theory and practical examples, without the overwhelming details often associated with books written for "professional" testers. Rather than simply explaining what to do, this resource is the only one that explains why and how to do it by addressing this market segment in simple, actionable language. Throughout the author’s considerable experience coordinating UAT and guiding business testers, he has learned precisely what testers do and do not intuitively understand about the software development process. UAT Defined informs the reader about the unfamiliar political landscape they will encounter. Giving the UAT team the tools they need to comprehend the process on their own saves the IT staff from having to explain test management from the beginning. The result is a practice that increases productivity and eliminates the costs associated with unnecessary mistakes, tedious rework, and avoidable delays. Chapter 1 Introduction Chapter 2 Defining UAT–What It Is...and What It Is Not Chapter 3 Test Planning–Setting the Stage for UAT Success Chapter 4 Building the Team–Transforming Users into Testers Chapter 5 Executing UAT–Tracking and Reporting Chapter 6 Mitigating Risk–Your Primary Responsibility