[PDF] Understanding Chinese Consumers eBook

Author : Savio Chan
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 30,43 MB
Release : 2014-09-03
Category : Business & Economics
ISBN : 1118905903

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Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

Author : Lisa Bouam
Publisher : GRIN Verlag
Page : 18 pages
File Size : 42,21 MB
Release : 2014-06-24
Category : Business & Economics
ISBN : 3656677956

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Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: China ́s reform and open up policy initiated in 1978 has contributed to expanding its economy. From 1989 until 2013, China GDP Annual Growth Rate averaged 9.2%. While Europe and the US are facing a decrease of their inhabitant’s ́purchasing power, China ́s growth has led to the apparition of a significant middle class which is getting richer and buys more than its elders. China represents a huge potential for multinationals companies that have been trying to break into this market. Thus, understanding Chinese consumer ́s behaviours has become essential to the establishment of a successful marketing strategy. However, China as a country is also very diverse. A simple look at the administrative organization of the mainland part divided into five levels (municipalities, provincial capitals, prefectures, counties and county cities) reveals a significant segmentation which is even broader as soon as you leave the cost to go through the lands. What retail markets and channels should companies choose in order to target those markets? Besides, as China had to face significant economic and political changes over the past few years, Chinese consumers ́ shopping habits have been evolving dramatically. As a result, categorizing Chinese consumers can be very challenging since several factors such as age, localisation (rural/town) or revenue influence greatly Chinese’s consumers habits. In this essay, we will choose to distinguish Chinese consumers revenue wise: affluent, mainstream/aspirants, value, poor according to the categories that have been mentioned in McKinsey Study “Meet the Chinese consumer of 2020”. What will China consumers buy next? First, we will analyze the global trends of an evolving Chinese market. Secondly, we will explain why companies‘retail strategies should adapt to regional differences within the country (City/Rural towns, Cost/Inside, Different provinces).Thirdly, we will try to understand better Chinese consumer’s mindset by categorizing relevant consumers groups. Also, we will focus on Chinese consumer ́s specificities compared to their westernized counterparts in terms of brand loyalty and perception.

Author : Ashok Sethi
Publisher : Springer
Page : 235 pages
File Size : 29,12 MB
Release : 2018-08-07
Category : Business & Economics
ISBN : 9811089922

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This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

Author : Cynthia Chan
Publisher : Pearson Education
Page : 210 pages
File Size : 48,12 MB
Release : 2006-08-18
Category : Business & Economics
ISBN : 013279814X

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When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining Chinese regional styles with elements borrowed from foreign cultures. Most of all, it is evolving at a remarkable pace. To succeed in that dynamic emerging market, smart businesses need to understand its driving influences—especially its urban youth. Authors Lianne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this thoughtful, beautifully illustrated analysis of the world’s fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle—food, style, home life, and mobility—they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis.

Author : Tom Doctoroff
Publisher : Macmillan
Page : 273 pages
File Size : 20,87 MB
Release : 2012-05-22
Category : Business & Economics
ISBN : 1137000546

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What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there. Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - Why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - Their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - The long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a fascinating people whose lives are becoming ever more entwined with our own.

Author : Zak Dychtwald
Publisher : St. Martin's Press
Page : 304 pages
File Size : 45,41 MB
Release : 2018-02-13
Category : History
ISBN : 1250078814

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The author, who is in his twenties and fluent in Chinese, intimately examines the future of China through the lens of the Jiu Ling Hou—the generation born after 1990—exploring through personal encounters how his Chinese peers feel about everything from money and marriage to their government and the West

Author : Ashley Dudarenok
Publisher : Alarice International Limited
Page : 27 pages
File Size : 12,54 MB
Release : 2019-01-01
Category : Business & Economics
ISBN :

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China’s millennials and young people from third tier cities are becoming China’s consumer powerhouses. However, there’s more to the country than people in their prime earning years and the obvious youth market. Chinese consumers are on everyone’s mind. Who are they? What do they want and need? How are they buying and how much are they spending? This indispensable guide is for anyone who wants to understand how people in China make their purchases and what leads them to make their purchasing decisions. Here’s an excerpt to give you a taste. China is one of the most dynamic and appealing markets in the world. With more than 500 million active online shoppers, China attracts brands and companies from all over the world. Multifunctional social media platforms, mobile payment apps, mini programs, non-stop shopping festivals, thousands of influencers (KOLs) promoting brands on their live streaming channels and instantly changing trends can overwhelm even experienced marketers, not to mention newcomers. Who should I target? How can I sell my product to them? These and many other questions occupy marketing departments around the world. In an attempt to stay on trend and increase brand awareness, many Western companies have already merged their e-commerce and social media efforts. But establishing a social media presence doesn’t guarantee success in China. How much do you know about recent trends in social media? We’ve created this mini-book to help marketers better understand ten key consumer profiles in 2019. You’ll also find out about hot trends on Chinese social media in the summer and fall of 2019. We’ll dive into case studies and information that will empower you to take action and make wise decisions when it comes to your marketing budget. Modern Chinese Consumers Consumption in China is expected to grow to 6.1 trillion USD by 2021. Although estimates have been tempered by recent tariff and trade disagreements, China’s standard of living is still expected to keep increasing and the country still has large segments of the population that are underserved. A large proportion of Chinese people live in smaller cities and rural areas. Reports indicate that over 50% of sales from the Luxury Pavilion in Alibaba’s Tmall are from customers who live outside Tier 1 and 2 cities. On top of this, by 2021, 70% of spending is expected to come from those in the 18-35 year age group, who are mostly China’s Millennials. Understanding the mindset and preferences of Chinese consumers is crucial to success in the China market. What are they really like? While old ideas and stereotypes may persist, the truth is Chinese consumers, especially those in top tier cities, are the most sophisticated and spoiled in the world. The China market is currently flooded with a wide variety of domestic and foreign brands offering a vast array of products. However, with increasing purchasing power, there’s still an eagerness for novelty and even more quality choices. This is why most Chinese consumers, especially those in first and second tier cities, prioritize product quality. They expect high calibre personalized products and services that are reasonably priced. They’re also accustomed to quick turnarounds so they want them fast. Having said that, it’s not realistic to describe all Chinese consumers as a whole. There are a variety of consumer types and markets within China and to understand Chinese consumers more deeply, we need to divide them into different consumer groups. Each of them has their own characteristics and purchasing preferences. Let’s take a dive into today’s most significant consumer groups. The 2018 book China’s Evolving Consumers: 8 Intimate Portraits, edited by Tom Nunlist, has a wealth of insights about modern Chinese consumers. This compilation has fascinating perspectives because in addition to research, some of the writers are insiders writing about their own experiences and those of their peers in a given demographic. We see this book as an important reference in this section along with our own observations and experience in the market. REVIEWS “Ashley understands the ecosystems of WeChat, Chinese social media and social commerce, Chinese consumers and Chinese New Retail at a level, and with a depth and breadth of knowledge, that places her among the elite thinkers and doers in Chinese Digital Commerce.” Michael Zakkour, Tompkins International “Ashley doesn’t only create content that’s incredibly interesting and valuable, but also shares her inspiration and spreads knowledge of the fast-changing, growing economy that Westerners need to adapt to when expanding into China.” Jia Song, China Enterprise Business Center