[PDF] Thought Leaders eBook

Author : Denise Brosseau
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 45,71 MB
Release : 2014-01-07
Category : Business & Economics
ISBN : 1118647610

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The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader. With the author's proven seven-step process—and starting from wherever they are in their careers—readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare. Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters.

Author : Laurie Young
Publisher : Kogan Page Publishers
Page : 344 pages
File Size : 43,24 MB
Release : 2013-10-03
Category : Business & Economics
ISBN : 0749465123

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Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies. Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you. Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world's acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face. Thought Leadership can come from any source in business - unique insight, research, executives, customer engagement, product managers, and expert professionals -. We all have knowledge, experience and a point of view. Laurie Young's accessible look at this fascinating and vital business practice is your first step to making thought leadership work for you and your organisation.

Author : Joel Kurtzman
Publisher : Jossey-Bass
Page : 0 pages
File Size : 49,61 MB
Release : 1997-12-17
Category : Business & Economics
ISBN : 9780787939038

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The Best Ideas on Business?from Today?s Visionary Leaders and Thinkers In this unprecedented collection of interviews and profiles, twelve of the world?s most remarkable business leaders and thinkers tell companies what it will take to prosper in the next century. Visionary and inspiring, the contributors offer compelling insights into such topics as the strategic uses of technology, building sustainable business growth, and realizing a new corporate core while anticipating key business functions and competencies for the future. The cast includes such renowned pundits as C.K. Prahalad, Charles Handy, Gary Hamel, and Warren Bennis. Also heard are a number of powerful new voices including those of Minoru Makihara, president of Mitsubishi; Jean Rene-Fourtou, CEO of the French pharmaceutical-chemical giant Rhone-Poulenc; and Paul Romer, the brilliant Stanford economist. Always fascinating and often provocative, this work speaks to everyone who had rather be ready for tomorrow today.

Author : Robert Buday
Publisher : Ideapress Publishing
Page : 258 pages
File Size : 50,91 MB
Release : 2022-01-11
Category : Business & Economics
ISBN : 9781646871001

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"An essential guide to the engine that drives the early adoption of disruptive innovations." --Geoffrey Moore, Author, Crossing the Chasm and Zone to Win HOW COMPANIES CAN VAULT AHEAD BY DEVELOPING, MARKETING, AND DELIVERING SUPERIOR EXPERTISE "Thought leadership" is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It's at the center of sophisticated, high-ticket PR campaigns. Thousands of people are making careers of it. And companies from Fidelity Investments, Adobe and Cigna to PwC, Accenture and Spotify have people in charge of it. Interest in the field of thought leadership is white hot -- just like the buzz created by illustrious thought leaders when they bring groundbreaking ideas to market. So it's about time the topic of thought leadership itself got a substantive treatment. In Competing on Thought Leadership, Robert Buday boldly delivers it. He defines thought leadership concretely: as the acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. And he defines it broadly -- as a business strategy, not just a marketing strategy. Buday also brings to bear his client work and research since the 1980s in helping companies and individuals inside them become known worldwide as leading experts in their field, which in turn has increased their revenue and profit multifold. This book focuses on how businesses that sell services and products to other businesses can thrive on thought leadership. It takes the lessons learned at some of the best firms in the world at selling expertise - consulting, accounting, law, financial services and technology firms - and makes them practical for every B2B firm. Yet the principles of Competing on Thought Leadership apply to all organizations - for-profit and non-profit alike -- that must demonstrate superior expertise in solving complex problems. Consumer companies, charitable foundations and other organizations, too, can benefit greatly from adopting these best practices in thought leadership.

Author : Robin FarmanFarmaian
Publisher : Simon and Schuster
Page : 176 pages
File Size : 25,78 MB
Release : 2019-02-28
Category : Business & Economics
ISBN : 1948080869

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Everything Stems From Your Thoughts PEOPLE DON’T PAY FOR CONTENT; THEY PAY FOR PACKAGING.But how do you package yourself in a way that is accessible, relatable, and that will beheard above the noise?You want to expand your career and take your business to the next level. You’re not sure exactly where to start, but you want to be known. You might have brilliant ideas, but you weren’t born knowing how to sell them. No one is; it takes study, practice, and years of grind.The truth is, there’s no difference between branding a company and branding a person.It takes a shift in mindset: you are the company.Robin Farmanfarmaian takes you from zero to blastoff. Take a deep dive through the how of thought leadership; learn the foundations that will create an impact; see how Robin transformed herself into a brand; and establish your why—your fundamental truth—to build your launching pad for success.

Author : Liz Alexander
Publisher : Happy About
Page : 0 pages
File Size : 19,27 MB
Release : 2012-10
Category : Business & Economics
ISBN : 9781616990923

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Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, new points of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to them-this book is for you. Authors Dr. Liz Alexander and Craig Badings, who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. #THOUGHT LEADERSHIP tweet is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).

Author : Grant Butler
Publisher : John Wiley & Sons
Page : 215 pages
File Size : 28,12 MB
Release : 2012-02-13
Category : Business & Economics
ISBN : 1118208196

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In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.

Author : Anand Giridharadas
Publisher : Vintage
Page : 306 pages
File Size : 46,5 MB
Release : 2019-10-01
Category : Social Science
ISBN : 110197267X

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NEW YORK TIMES BESTSELLER • The groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve. An essential read for understanding some of the egregious abuses of power that dominate today’s news. "Impassioned.... Entertaining reading.” —The Washington Post Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can—except ways that threaten the social order and their position atop it. They rebrand themselves as saviors of the poor; they lavishly reward “thought leaders” who redefine “change” in ways that preserve the status quo; and they constantly seek to do more good, but never less harm. Giridharadas asks hard questions: Why, for example, should our gravest problems be solved by the unelected upper crust instead of the public institutions it erodes by lobbying and dodging taxes? His groundbreaking investigation has already forced a great, sorely needed reckoning among the world’s wealthiest and those they hover above, and it points toward an answer: Rather than rely on scraps from the winners, we must take on the grueling democratic work of building more robust, egalitarian institutions and truly changing the world—a call to action for elites and everyday citizens alike.

Author : Susan Liautaud
Publisher : Simon & Schuster
Page : 304 pages
File Size : 38,69 MB
Release : 2021-01-05
Category : Philosophy
ISBN : 1982132191

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The essential guide for ethical decision-making in the 21st century, The Power of Ethics depicts “ethical decision-making not in a nebulous philosophical space, but at the point where the rubber meets the road” (Michael Schur, producer and creator of The Good Place). It’s not your imagination: we’re living in a time of moral decline. Publicly, we’re bombarded with reports of government leaders acting against the welfare of their constituents; companies prioritizing profits over health, safety, and our best interests; and technology posing risks to society with few or no repercussions for those responsible. Personally, we may be conflicted about how much privacy to afford our children on the internet; how to make informed choices about our purchases and the companies we buy from; or how to handle misconduct we witness at home and at work. How do we find a way forward? Today’s ethical challenges are increasingly gray, often without a clear right or wrong solution, causing us to teeter on the edge of effective decision-making. With concentrated power structures, rapid advances in technology, and insufficient regulation to protect citizens and consumers, ethics are harder to understand than ever. But in The Power of Ethics, Susan Liautaud shows how ethics can be used to create a sea change of positive decisions that can ripple outward to our families, communities, workplaces, and the wider world—offering unprecedented opportunity for good. Drawing on two decades as an ethics advisor guiding corporations and leaders, academic institutions, nonprofit organizations, and students in her Stanford University ethics courses, Susan Liautaud provides clarity to blurry ethical questions, walking you through a straightforward, four-step process for ethical decision-making you can use every day. Liautaud also explains the six forces driving virtually every ethical choice we face. Exploring some of today’s most challenging ethics dilemmas and showing you how to develop a clear point of view, speak out with authority, make effective decisions, and contribute to a more ethical world for yourself and others, The Power of Ethics is the must-have ethics guide for the 21st century.

Author : Kyle Wilson
Publisher : Lessons From, LLC
Page : 194 pages
File Size : 14,48 MB
Release : 2018-01-31
Category :
ISBN : 9780998312545

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This book includes powerful stories from a Marketing Expert and Founder of Jim Rohn Int, a 7x Emmy-Winning Television Broadcaster, International Top Paid Speakers, Doctors of Medicine, The Godfather of Real Estate, Passive Income Multi-Millionaires, a 31-Year Marine Colonel, Entrepreneurs, and many more who share transformative stories about one moment that changed their lives and set them on the path for success. "In Life-Defining Moments From Bold Thought Leaders, my long-time friend Kyle Wilson and his fellow contributors created a wonderful book loaded with strategies, ideas, and inspiring stories that will help you achieve new levels of success." - Brian Tracy, Author, Speaker, Consultant Fans of Jim Rohn, Brian Tracy, Tony Robbins, Mark Victor Hansen, Zig Ziglar, and Darren Hardy will discover stories full of applicable lessons and strategies that touch the heart and uplift the mind. Kyle Wilson with Amada Chan, April Krahl, Bob Helms, Carmen Studer, Contessa Akin, Dan Sachkowsky, Diane Consolino, Felecia Froe MD, Freddy Perez, James Malinchak, Jessica Rector, Jim Gardner, Louis Cady MD, Marc-Andre Gagnon, Michael Brownell, Monick Halm, Newy Scruggs, Pat Rigsby, Paul Herchman, Ravin Souvendra Papiah, Reuben Salazar, Robert Crockett, Ron Jones, Sean Murphy, Takara Sights, Tamiel Kenney, Mark Kenney, and Tim Cole seek to create positive, everlasting change in your life and move you to action! From creators of bestselling books including Mom & Dadpreneurs, The Little Black Book of Fitness, and Passionistas, these are not just feel-good stories. You will read about overcoming financial ruin, battling health challenges, both mental and physical, and surviving tragedies and abuse. You'll read about persistence, courage, redemption, and unconventional approaches to challenges. See which stories change your life or the life of a friend. You will see hope. You will connect with these authors who felt fear and took a leap of faith anyway. Your life and success need the best of you. Be present as you turn the pages and imagine what's possible! Praise for Life-Defining Moments from Bold Thought Leaders "Make your trip to a great life infinitely easier by reading, absorbing, and obtaining all the best that life offers. You will be thrilled to read my good friend and Jim Rohn's long-time business partner Kyle Wilson's book. It is an awesome resource to help you have more love, abundance, joy, and fulfillment by living your life passionately on-purpose." Mark Victor Hansen, Co-Creator of World's Best-Selling Book Series, Chicken Soup for the Soul, Serial Entrepreneur in Renewable, Sustainable Energy "There is no one better than Kyle Wilson to attract world class thought leaders and reveal their most impactful life-defining moments! Kyle's friends are among the foremost influencers of business, personal development, and entertainment. Readers will treasure these compelling and significant stories for generations." - Kelli Calabrese, #1 Best-Selling Author Mom & Dadpreneurs "People don't remember days, they remember moments. Life-Defining Moments From Bold Thought Leaders is a must read for anyone who wants to up-level their life and redesign their now. Kyle Wilson and other top achieving co-authors share what it's like to be the exception and how to accelerate and multiply your success." - Olenka Cullinan, Speaker, Founder of Rising Tycoons, Bossbabe & Millennial Success Coach "In this book my good friend and mentor Kyle Wilson and his coauthors share golden nuggets on how to live a life of your dreams with purpose and passion. A must read. Be inspired, be motivated, and create the life you truly love to live." - Jeanette Ortega, Best-Selling Author of The Little Black Book of Fitness, Celebrity Fitness Trainer, Creator of Bootoga(R)