[PDF] The White Paper eBook

Author : Gordon Graham
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 10,61 MB
Release : 2013-03-20
Category : Business & Economics
ISBN : 1118497058

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A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

Author : Martha Collins
Publisher : University of Pittsburgh Press
Page : 99 pages
File Size : 43,47 MB
Release : 2012-01-29
Category : Poetry
ISBN : 0822978172

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White Papers is a series of untitled poems that deal with issues of race from a number of personal, historical, and cultural perspectives. Expanding the territory of her 2006 book Blue Front, which focused on a lynching her father witnessed as a child, this book turns, among other things, to Martha Collins' childhood. Throughout, it explores questions about what it means to be white, not only in the poet's life, but also in our culture and history, even our pre-history. The styles and forms are varied, as are the approaches; some of the poems address race only implicitly, and the book, like Blue Front, includes some documentary and "found" material. But the focus is always on getting at what it has meant and what it means to be white—to have a race and racial history, much of which one would prefer to forget, if one is white, but all of which is essential to remember and to acknowledge in a multi-racial society that continues to live under the influence of its deeply racist past.

Author : Satoshi Nakamoto
Publisher :
Page : 0 pages
File Size : 32,72 MB
Release : 2019
Category : Bitcoin
ISBN : 9781999675929

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Ignota Books publishes the original white paper by Satoshi Nakamoto on its tenth anniversary, providing a guide to the blockchain technology that is transforming our lives. In the wake of the 2008 financial crisis, the mysterious Satoshi Nakamoto published a revolutionary white paper that described a simple peer-to-peer electronic cash system that would later become Bitcoin. In the decade since the launch of the digital currency, the nascent blockchain technology behind Bitcoin has been heralded as having the same radical potential as the printing press or the Internet, in particular presenting extraordinary challenges to traditional banking. Yet the paper contains no reference to existing political ideas, monetary or economic knowledge. Why? The White Paper returns to Nakamoto's canonical text as a Rosetta Stone that can serve as the compass for a rapidly shifting terrain of contemporary techno-politics. Crypto-economist Jaya Klara Brekke provides a guide and commentary, contextualising the paper for a wide readership and revealing the far-reaching implications of decentralisation. Also includes an introduction by acclaimed artist and technologist James Bridle situating Bitcoin within an obscure historical movement of decentralisation, showing how blockchain is part of a wider project to redraw the maps of political possibility.

Author : Martin Gilbert
Publisher : Vintage Canada
Page : 84 pages
File Size : 35,7 MB
Release : 2010-07-23
Category : History
ISBN : 0307369234

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Renowned Churchill historian Sir Martin Gilbert examines Winston Churchill’s War Leadership. Continue to Pester, Nag and Bite is the complete text of the 2004 Barbara Frum Historical Lecture, given at the University of Toronto. This annual lecture “on a subject of contemporary interest in historical perspective” was established in memory of Barbara Frum and will be broadcast on CBC Radio One’s Ideas. “The problem is not winning the war, but persuading people to let you win it.” —Winston Churchill Continue To Pester, Nag And Bite is a brilliant, in-depth look at Winston Churchill’s leadership during the Second World War, written by the world’s top authority on Churchill. By looking behind the public figure and wartime propaganda images, Gilbert reveals a very human, sensitive and often tormented man, who nevertheless found the strength to lead his nation forward from the darkest and most dangerous of times, towards the defeat of a tenacious enemy. Today’s readers will be fascinated to compare Churchill’s tactics and attitudes with those of modern-day leaders. By looking behind the public figure and wartime propaganda images, Gilbert reveals a very human, sensitive, and often tormented man, who nevertheless found the strength to lead his nation forward from the darkest and most dangerous of times, towards the defeat of a tenacious enemy.

Author : Brendan Burns
Publisher : "O'Reilly Media, Inc."
Page : 164 pages
File Size : 22,72 MB
Release : 2018-02-20
Category : Computers
ISBN : 1491983612

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Without established design patterns to guide them, developers have had to build distributed systems from scratch, and most of these systems are very unique indeed. Today, the increasing use of containers has paved the way for core distributed system patterns and reusable containerized components. This practical guide presents a collection of repeatable, generic patterns to help make the development of reliable distributed systems far more approachable and efficient. Author Brendan Burns—Director of Engineering at Microsoft Azure—demonstrates how you can adapt existing software design patterns for designing and building reliable distributed applications. Systems engineers and application developers will learn how these long-established patterns provide a common language and framework for dramatically increasing the quality of your system. Understand how patterns and reusable components enable the rapid development of reliable distributed systems Use the side-car, adapter, and ambassador patterns to split your application into a group of containers on a single machine Explore loosely coupled multi-node distributed patterns for replication, scaling, and communication between the components Learn distributed system patterns for large-scale batch data processing covering work-queues, event-based processing, and coordinated workflows

Author : Australian Government - Department of Defence - Defence Publishing Service
Publisher :
Page : 140 pages
File Size : 33,89 MB
Release : 2009
Category : Australia
ISBN : 9780642297020

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This new Defence White Paper explains how the Government plans to strengthen the foundations of Australia's defence. It sets out the Government's plans for Defence for the next few years, and how it will achieve those plans. Most importantly, it provides an indication of the level of resources that the Government is planning to invest in Defence over coming years and what the Government, on behalf of the Australian people, expects in return from Defence. Ultimately, armed forces exist to provide Governments with the option to use force. Maintaining a credible defence capability is a crucial contributor to our security, as it can serve to deter potential adversaries from using force against us or our allies, partners and neighbours.

Author : Hans-Holger Bleß
Publisher : Springer
Page : 144 pages
File Size : 15,33 MB
Release : 2017-11-03
Category : Medical
ISBN : 3662559188

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This book is published open access under a CC BY 4.0 license. White Paper on Joint Replacement This White Paper details the status of hip and knee arthroplasty care in Germany. Hip and knee replacements are amongst the most frequently performed procedures and usually become necessarily due to age-related wear of the joint, osteoarthritis and fractures of the femoral neck. In light of demographic change, demands with regard to standards of care and the procedures are likely to rise. Contents • This White Paper contains information on indications, procedures, health economic aspects and the healthcare system stakeholders involved. • It portrays current developments with regard to the prevalence of hip and knee arthroplasty, the healthcare situation and quality of care within the chain of medical care. • This book is complemented by a chapter assessing the current situation from an expert perspective with contributions from renowned experts in the fields of science, medical technology and medical practice. This book addresses people involved in shaping and representing the healthcare system from a variety of fields including medical professions, health insurances and health sciences as well as journalists and patient representatives.

Author : Han Kang
Publisher : Hogarth
Page : 92 pages
File Size : 11,56 MB
Release : 2019-02-19
Category : Fiction
ISBN : 0525573089

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SHORTLISTED FOR THE MAN BOOKER INTERNATIONAL PRIZE • A “formally daring, emotionally devastating, and deeply political” (The New York Times Book Review) exploration of personal grief through the prism of the color white, from the internationally bestselling author of The Vegetarian “Stunningly beautiful writing . . . delicate and gorgeous . . . one of the smartest reflections on what it means to remember those we’ve lost.”—NPR While on a writer’s residency, a nameless narrator focuses on the color white to creatively channel her inner pain. Through lyrical, interconnected stories, she grapples with the tragedy that has haunted her family, attempting to make sense of her older sister’s death using the color white. From trying to imagine her mother’s first time producing breast milk to watching the snow fall and meditating on the impermanence of life, she weaves a poignant, heartfelt story of the omnipresence of grief and the ways we perceive the world around us. In captivating, starkly beautiful language, The White Book offers a multilayered exploration of color and its absence, of the tenacity and fragility of the human spirit, and of our attempts to graft new life from the ashes of destruction.

Author : Professor Erik Hollnagel
Publisher : Ashgate Publishing, Ltd.
Page : 201 pages
File Size : 13,43 MB
Release : 2014-05-28
Category : Political Science
ISBN : 1472423070

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Safety has traditionally been defined as a condition where the number of adverse outcomes was as low as possible (Safety-I). From a Safety-I perspective, the purpose of safety management is to make sure that the number of accidents and incidents is kept as low as possible, or as low as is reasonably practicable. This means that safety management must start from the manifestations of the absence of safety and that - paradoxically - safety is measured by counting the number of cases where it fails rather than by the number of cases where it succeeds. This unavoidably leads to a reactive approach based on responding to what goes wrong or what is identified as a risk - as something that could go wrong. Focusing on what goes right, rather than on what goes wrong, changes the definition of safety from ‘avoiding that something goes wrong’ to ‘ensuring that everything goes right’. More precisely, Safety-II is the ability to succeed under varying conditions, so that the number of intended and acceptable outcomes is as high as possible. From a Safety-II perspective, the purpose of safety management is to ensure that as much as possible goes right, in the sense that everyday work achieves its objectives. This means that safety is managed by what it achieves (successes, things that go right), and that likewise it is measured by counting the number of cases where things go right. In order to do this, safety management cannot only be reactive, it must also be proactive. But it must be proactive with regard to how actions succeed, to everyday acceptable performance, rather than with regard to how they can fail, as traditional risk analysis does. This book analyses and explains the principles behind both approaches and uses this to consider the past and future of safety management practices. The analysis makes use of common examples and cases from domains such as aviation, nuclear power production, process management and health care. The final chapters explain the theoretical and practical consequences of the new perspective on the level of day-to-day operations as well as on the level of strategic management (safety culture). Safety-I and Safety-II is written for all professionals responsible for their organisation's safety, from strategic planning on the executive level to day-to-day operations in the field. It presents the detailed and tested arguments for a transformation from protective to productive safety management.

Author : European Commission. Directorate General for Mobility and Transport
Publisher : Office for Official Publications of the European Communities
Page : 32 pages
File Size : 46,74 MB
Release : 2011
Category : Business & Economics
ISBN :

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Recoge: 1. Preparing the European transport area for the future. 2. A vision for a competitive and sustainable transport system. 3. The strategy - what needs to be done. ANNEX: List of initiatives.