[PDF] The Tesla Motor S Way eBook

Author : Michael Wenkart
Publisher : BoD – Books on Demand
Page : 318 pages
File Size : 21,34 MB
Release : 2013-12-10
Category : Political Science
ISBN : 3732237494

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Nikola Tesla was one of the great innovative genuises and forward thinkers of the 19th and 20th centuries. He contributed significantly to the development of the alternating current electric supply system and invented (among many other things) the tesla coil, an electrical transformer that is still widely used. His work fell into obscurity until fairly recently when the surge of interest in projects, such as electric cars (and some other more bizarre theories and fads) brought his ideas back to the forefront of technology and popular culture. The Tesla Motor Company takes its name from the scientist and inventor and the AC motor that it uses in its vehicles is a direct descendant of Tesla’s 1882 design, showing how far reaching and ahead of its time his thinking really was.

Author : Tim Higgins
Publisher : Anchor
Page : 401 pages
File Size : 44,89 MB
Release : 2022-08-30
Category : Business & Economics
ISBN : 1984898248

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A WALL STREET JOURNAL BUSINESS BESTSELLER • The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins. “A deeply reported and business-savvy chronicle of Tesla's wild ride.” —Walter Isaacson, New York Times Book Review Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla’s success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals—pressured by investors, hobbled by whistleblowers. Musk often found himself in the public’s crosshairs, threatening to bring down the company he had helped build. Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds—and changed the future.

Author : Michael Valentin
Publisher : Kogan Page Publishers
Page : 225 pages
File Size : 28,5 MB
Release : 2019-08-03
Category : Business & Economics
ISBN : 0749497041

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Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and technology strategies are all notably different from its competitors. The Tesla Way is an elongated case study looking at Tesla's business model and how this can be applied to existing manufacturing and production strategies in other companies. The author also includes case studies from Michelin, Mass and other consumer goods manufacturing companies. The Tesla Way will look at the origins of Tesla, its journey to success, new business models and what will come next. The author includes a mixture of the theory behind the Tesla business model and its applications, examining the combination between the manufacturing world and the digital world. He has also interviewed a cross-section of Tesla's current employees in both the USA and France. At the end of each chapter an interview with a CEO or top manager of an industrial firm is featured: among others, the stories of Luxor Lighting, ThyssenKrupp, Bosch or Kimberley Clarke. There are also insightful questions for managers. Online supporting resources include sample templates for analyzing efficiency of processes on the factory floor.

Author : Edward Niedermeyer
Publisher : BenBella Books
Page : 225 pages
File Size : 35,45 MB
Release : 2019-08-20
Category : Business & Economics
ISBN : 1948836327

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Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before—with clear eyes, objectivity and insight.

Author : Erik Somssich
Publisher : GRIN Verlag
Page : 21 pages
File Size : 19,29 MB
Release : 2017-04-04
Category : Business & Economics
ISBN : 3668428794

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Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The purpose of this document is to analyse the strategic marketing positioning of Tesla Motors with the focus on its premium electric car, “Model S”. From the text: - The Company Tesla Motors; - Business Analysis; - Market Analysis; - Market Positioning and Strategy

Author : Can Akdeniz
Publisher : Can Akdeniz
Page : 33 pages
File Size : 28,84 MB
Release :
Category :
ISBN :

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Tesla Motors is undeniably one of the most exciting, innovative, and in-the-moment companies in the automotive industry, but the company's reach will continue expanding much wider in the coming years. From its disruptive reputation to its forward-thinking leader Elon Musk, Tesla Motors has the potential to change the world as we know it. The question is, how have they done so much so quickly, and what is their secret to success? From business professionals looking for guidance to the everyday reader who wants a sneak preview of the future, this book highlights the intricate brilliance behind one of the most fascinating companies of the moment.

Author : Hamish McKenzie
Publisher : Penguin
Page : 306 pages
File Size : 44,52 MB
Release : 2019-10-08
Category : Business & Economics
ISBN : 1101985968

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A USA Today New and Noteworthy Title “You’ll tell me if it ever starts getting genuinely insane, right?”—Elon Musk, TED interview Hamish McKenzie tells how a Silicon Valley start-up's wild dream came true. Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers but also the massive power of Big Oil and its benefactors, the infamous Koch brothers. The award-winning Tesla Model 3, a premium mass-market electric car that went on sale in 2018, has reconfigured the popular perception of Tesla and continues to transform the public's relationship with motor vehicles—much like Ford's Model T did nearly a century ago. At the same time, company CEO Elon Musk courts controversy and spars with critics through his Twitter account, just as Tesla's ever-increasing debt teeters on junk bond status.... As McKenzie's rigorously reported account shows, Tesla has triggered frenzied competition from newcomers and traditional automakers alike, but it retains an edge because of its expansive infrastructure and the stupendous battery factory it built in the Nevada desert. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively. Insane Mode started off as a feature on the dual-motor Tesla Model S, which gave the car Ferrari-like acceleration, but it's also the perfect description of the operating cycle of a company that has sworn it won't rest until every car on the road is electric. Here is a story about the very best kind of American ingenuity and its history-making potential. Buckle up!

Author : Nick Howe
Publisher :
Page : 200 pages
File Size : 16,73 MB
Release : 2015-09-01
Category :
ISBN : 9780996742306

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Owning Model S, 2nd edition, has been updated and enhanced to maintain its place as the go-to user guide every Model S owner (and potential owner) needs. Written by a Model S owner, it provides the inside information you'll need to better understand the world's leading electric vehicle. The 2nd edition considers new Model S battery capacities, new vehicle configurations, new options, and new features that have recently been introduced by Tesla Motors--including dual-motor all-wheel-drive, autopilot, and the 761 hp P90D with "ludicrous mode." In addition, it reflects the actual driving experience of tens of thousands of Model S owners worldwide. Throughout the book and the accompanying website, owningmodels.com, Nick Howe provides you with no nonsense guidance, thorough checklists, and many hidden tricks that will enable you to get the absolute maximum from one of the world's coolest cars. Here are only a few of the many questions he answers inside Owning Model S: * Is Model S the right car for me? * Which options should I choose? * How do I prepare prior to the delivery of my Model S, and what do I look for on the day it's delivered? * What is the true range of Model S if I drive it fast and hard? * What aftermarket accessories will enable me to customize my Model S? These questions along with dozens of others are answered with pragmatic advice, no nonsense instructions, and detailed checklists. After reading Owning Model S, 2nd edition, you'll truly understand the future of motoring.

Author : Erik Somssich
Publisher : GRIN Verlag
Page : 21 pages
File Size : 48,10 MB
Release : 2017-04-03
Category : Business & Economics
ISBN : 3668427380

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Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: The purpose of this assignment was to analyze the market and sales strategy of Tesla and to identify its Model 3 customers. After ten years of waiting, Tesla's CEO Elon Musk has presented Tesla Model 3 to the public for the first time in an evening show at the end of march 2016. Unveiled at the company's design studio in Hawthorne, California in front of a crowd of whooping and cheering customers and journalists, Model 3 is the most affordable Tesla so far, hoped to bring electric cars to the mass market. Musk stated that the car will deliver at least 215 miles of range beginning at just 35.000 dollar. Musk is "fairly confident" that deliveries will begin by the end of 2017, and "you will not be able to buy a better car for 35.000 dollar, even with no options." Also it will be one of the safest cars in the world, according to Musk. Even before Tesla unveiled its new middle-class model, there were more than 115,000 people who had paid already 1.000 dollar to reserve one of the highly-anticipated electric cars. These early buyers didn't know what the car would look like or that it would have a starting price of exactly 35.000 dollar. They also didn't know how long the production and delivery would take.