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The authors call culture the secret sauce! Here authors Ford and Osterhaus describe the critical elements to culture that make a truly compelling organizational climate, providing organizations with the skills to develop the concepts of core ideology, organizational code, infrastructure, and brand.
This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.
A great sauce has the ability to transform even the humblest ingredients, to elevate the everyday to the sublime. But a great sauce does not have to be complicated. Gone are the days when sauce meant mainly a concoction based on butter, flour, and reduced stock. This book celebrates a new generation of sauces that are simple to whip up and rely on fresh and healthy ingredients such as nuts, yogurt, and vegetables. Secret Sauces gives you an arsenal of "mother" sauces that fit today's kitchen and are infinitely adaptable. Each one can be made in advance and then customized to enliven different meals throughout the week. With every sauce comes a recipe for a full finished dish that's an ideal showcase, followed by many ideas for other uses. Roasted Sweet Potato Wedges come alive drizzled with Bengali Spiced Yogurt. Seared Red Snapper rises to a new level with Grilled Pineapple and Chipotle Salsa. Coconut Lemongrass Cream finishes off Fruit Kebabs. Most existing sauce books are written for the professional chef, but this book is aimed at the home cook. It removes the intimidation of traditional sauces and makes sauces approachable for everyone. Inspired by cuisines from around the world, these sauces bring a new level of excitement to any meal. Plus, they deliver maximum flavor with a minimum of effort.
Pete and Penny live above Pizzarelli's, the family pizza parlor, in the small town of Rellaville. They're excited when their parents go out of town, leaving them in charge along with their quirky uncle. But everything goes downhill fast when the family's top-secret pizza sauce recipe is lost! Readers figure out puzzles alongside the main characters and those clues lead them to solve the mystery!
"This book provides examples of constants that communicators and their leaders should stay focused on. Those constants are: (1) responsiveness to the media; (2) providing access to the media; (3) ensuring good working relationships with the media; and (4) always maintaining one's integrity. Each chapter is dedicated to one or several examples of these concepts"--
About The Book The Law of gravity is an inescapable truth of the universe. Sometimes, tectonic shifts happen, lightning strikes, earth shatters, and we fall flat on our face at rock-bottom. We find ourselves engulfed in darkness, silence, and solitude- Finding this to be a perfect breeding ground, our opportunistic demons crawl into our minds gnawing us with their scrawny mindsets. We give in and lose it. We break and how! But how do you know what you’re truly made up of? When you break open! Incidentally, that’s how stars are made too! About The Author Swati Sharma was born & brought up in New Delhi, INDIA. She lives in her den in Gurugram- Haryana, INDIA. Her parents named her ‘Abhilasha’ (A Wish!) as she was born. However, Swati got her first name changed when she was barely three years old since she didn't like it! Swati carries her steel-willed (not iron-willed for iron rusts!) mother's maiden surname. Simply because her much evolved father (A Great Man ahead of time itself!) didn't believe that both- Legacy & lineage should be in the father's surname only! After all, both a sperm and an egg make a life!
Secret Sauce is an in-depth look at forty of India's most iconic and successful restaurants, not just as landmarks and must-visit destinations, but also as businesses that have stood the test of time and upheld their standards of dining and culinary excellence. From a hundred-year-old no-frills eatery in Bengaluru to an award-winning dine-out venue in Delhi, from inventive cafes to nationwide chains that have scaled admirably, this book is a sumptuous treat for aspiring food entrepreneurs, foodies, and anyone interested in the success secrets and inner workings of the restaurant business in India.
Born of author Chris Schembra's own disillusionment with success and his increasing sense of isolation, this book shares the journey of 7:47 Club dinners and how he used them to foster gratitude, empathy, and human connection in his life and in the lives of thousands of friends and colleagues.
Trent owns a high-profile restaurant in New York. His food and secret recipes are highly sought after. His personal life mirrors his successful career. Beautiful women hang on his every word. But when his restaurant receives a bad review from a well-known food critic, things take a turn for the worse. When he finally tracks down the food critic, he might just lose more than his secrets to her. Marina’s true identity has been hidden for years. She receives her paychecks in secret and hides in one of the largest cities in the world. But when her secrets are threatened, she’d do anything to protect the person she loves the most.
Leadership matters! Take a moment to think about the team you've been assigned to lead. Whether you manage two teammates or head a company of thousands, these are the people whose lives you impact in a significant way each and every day. How you interact with people, guide them, direct them, encourage them, and serve them will directly translate into their level of engagement in the workplace. Highly engaged and satisfied teammates deliver exceptional results, such as superior customer satisfaction and extraordinary financial performance. You are successful when they are successful! The Secret Sauce serves as a resource to be used by individuals or in a group setting. Both instructional and personal, it combines the clear articulation of leadership principles with the presentation of anecdotes drawn from the author's ubiquitous career. Delve into the contents of this book to discover the recipe for the secret sauce of leadership success. When you adopt these "ingredients," you'll lead well and get exceptional results....