[PDF] The Savvy Authors Guide To Book Publicity eBook

Author : Lissa Warren
Publisher : Da Capo Lifelong Books
Page : 274 pages
File Size : 15,27 MB
Release : 2004
Category : Business & Economics
ISBN : 0786712759

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Here is an essential reference for writers—from the self-published to those published by major houses—written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process—or even spearhead it if need be—to get the coverage they deserve. Warren's advice is buttressed by her stories of authors—the enterprising, the shy, the well-prepared, and the novice—relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.

Author : Jodee Blanco
Publisher : Simon and Schuster
Page : 304 pages
File Size : 50,23 MB
Release : 2004-05-01
Category : Business & Economics
ISBN : 158115996X

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Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.

Author : Lissa Warren
Publisher : Hachette+ORM
Page : 274 pages
File Size : 11,10 MB
Release : 2008-12-15
Category : Reference
ISBN : 0786744006

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Here is an essential reference for writers -- from the self-published to those published by major houses -- written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process -- or even spearhead it if need be -- to get the coverage they deserve. Warren's advice is buttressed by her stories of authors -- the enterprising, the shy, the well-prepared, and the novice -- relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.

Author : Alison Baverstock
Publisher : A&C Black
Page : 311 pages
File Size : 15,56 MB
Release : 2009-01-01
Category : Language Arts & Disciplines
ISBN : 1408109212

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Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

Author : Jacqueline Deval
Publisher : Penguin
Page : 320 pages
File Size : 24,96 MB
Release : 2003-04-01
Category : Language Arts & Disciplines
ISBN : 1440622787

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For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking Defining a target readership Creating pitches for talk shows Getting media coverage Utilizing the Internet and other outlets Preparing for interviews and tours Hiring an independent publicist “Read this book!—Ellen Levine, editorial director, Hearst Magazines.

Author : Robert Lawrence Holt
Publisher : Macmillan
Page : 382 pages
File Size : 21,55 MB
Release : 1986-07-15
Category : Juvenile Nonfiction
ISBN : 0312396198

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Discusses the publishing industry, and tells how to select a subject, conduct research, edit a manuscript, plan the book design, choose illustrations, arrange the printing, handle the marketing aspects, and sell reprint rights.

Author : Natalie Obando
Publisher : Do Good PressGroup
Page : 156 pages
File Size : 30,62 MB
Release : 2016-02-09
Category :
ISBN : 9780997129601

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How to Get Publicity for Your Book is a DIY guide for savvy authors. Would you like to get great publicity for your book without having to spend money on hiring a publicist? Do you think that you have what it takes to be your own publicist and run your own campaign? If so, this book will show you how. I have spent countless hours dedicated to garnering publicity for authors and brands all across the United States and have found that although there is no one-size-fits-all method, there are constants. In this book you will learn what they are and how to apply them to your work so that you can achieve maximum publicity for your author platform. Learn how to create the tools that you need for professional media outreach, platform building, book tour/event planning and so much more. I will share with you the mistakes I've made, the successes I've had, the tools of the trade and what I've come to learn from all of my outreach so that you can use it for your own.

Author : David Cole
Publisher : Simon and Schuster
Page : 293 pages
File Size : 48,6 MB
Release : 2010-02-16
Category : Business & Economics
ISBN : 1621532968

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With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Joey Garcia
Publisher :
Page : pages
File Size : 34,45 MB
Release : 2021-08-02
Category :
ISBN : 9780988972414

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Most books and press releases sent to the media by authors or publicists are dumped in giveaway boxes, unread. Save your book from that fate with help from this content-rich workbook. Media professional and book coach Joey Garcia delivers insider secrets and proven strategies that authors can use to successfully publicize and promote their books. Joey takes you through a step-by-step process of understanding how media outlets operate in the 21st century and teaches you how to identify and pitch editors and producers. She also offers expert advice to help you prepare for the kind of media interviews that can get your book into the hands of more readers.