[PDF] The Role Of Traditional Folk Media In Rural Areas eBook
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The first major attempt that discusses, illustrates, critically analyses the revival of folk arts, life styles of folk artistes, their socio-economic background and measures to improve their conditions.
This book explores communication during the first year of the COVID-19 pandemic. Featuring the work of leading communication scholars from around the world, it offers insights and analyses into how individuals, organisations, communities, and nations have grappled with understanding and responding to the pandemic that has rocked the world. The book examines the role of journalists and news media in constructing meanings about the pandemic, with chapters focusing on public interest journalism, health workers and imagined audiences in COVID-19 news. It considers public health responses in different countries, with chapters examining community-driven approaches, communication strategies of governments and political leaders, public health advocacy, and pandemic inequalities. The role of digital media and technology is also unravelled, including social media sharing of misinformation and memetic humour, crowdsourcing initiatives, the use of data in modelling, tracking and tracing, and strategies for managing uncertainties created in a pandemic.
While the advantages of modern mass media are well conceded and accepted, significance of folk media cannot be relegated to the background. Today more than ever before, there is a need for striking a balance between the folk media and modern mass media to obtain the goals of growth and development. It is not a marriage of convenience, but a marriage of two realities. One is inseparable from the other in the context of communication and change in rural areas. Therefore, folk media have their own distinct role to play in a complex and heterogeneous society like India, which needs to be recorded and analyzed in greater detail. In this book the researcher has tried to identify the folk arts of Coastal Karnataka, their special qualities, use of folk arts in mass media, impact of mass media on folk arts, use of folk arts in development communication, their merits and demerits, problems of folk artists and their future and other issues. He has some suggestions for effective use of folk arts in mass media as well as in development communication. The researcher has hope that it will be a reference material for future researchers in this field.
"[This book] is a contribution of considerable substance because it takes a holistic view of the field of folk music and the scholarship that has dealt with it." -- Bruno Nettl "... a praiseworthy combination of solid scholarship, penetrating discussion, and global relevance." -- Asian Folklore Studies "... successfully ties the history and development of folk music scholarship with contemporary concepts, issues, and shifts, and which treats varied folk musics of the world cultures within the rubric of folklore and ethnomusicology with subtle generalizations making sense to serious minds... " -- Folklore Forum "... [this book] challenges many carefully-nurtured sacred cows. Bohlman has executed an intellectual challenge of major significance by successfully organizing a welter of unruly data and ideas into a single, appropriately complex but coherent, system." -- Folk Music Journal Bohlman examines folk music as a genre of folklore from a broadly cross-cultural perspective and espouses a more expansive view of folk music, stressing its vitality in non-Western cultures as well as Western, in the present as well as the past.