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Now in a fifth edition, Rhetoric in Popular Culture provides an in-depth insight into rhetorical theory and how this can be applied to a spectrum of contemporary issues in daily life, with updated examples, recent scholarship on pop culture and new application chapters.
This anlaysis of popular culture and the uses of rhetoric as a methodological tool begins with a brief theoretical introduction. Root applies rhetorical analysis to the fields of advertising, advocacy, and entertainment, with examples that focus on the written, verbal, and visual aspects of rhetoric. ISBN 0-313-24403-0:
The main argument of this book is that most rhetorical theory defines rhetoric as its manifestations - speeches, essays, poems and so forth. It proposes that rhetoric be regarded as the social function that manages meaning - a function with many complex manifestations. The author develops a theoretical scheme to explain this concept and details principles for critical and pedagogical application of his theory. In the second part of the book, the author applies theory and critical principles to the complex and fragmented texts of popular culture - television programmes, science fiction, horror films, popular periodicals and novels - and to the arena of urban race relations.
This introductory textbook unites the study of rhetoric with the persuasive potential of today's 'texts' in popular culture. By providing students with a means by which to understand why popular texts are important to study-as well as how to examine these texts' underlying messages from a variety of rhetorical perspectives-Deanna Sellnow helps readers become critical consumers of the many popular culture texts that influence them in their daily lives.Features &BAD:amp; Benefits:This textbook unites rhetorical criticism with mediated popular cultural texts (e.g., film, television, rap music) in ways that relate directly to the experiences of people in society today. Each chapter is devoted to one theoretical perspective (e.g., narrative, dramatistic, Marxist, feminist, illusion of life, visual pleasure, media effects) Each chapter provides (a) an explana¡tion of a particular rhetorical theory, (b) examples of messages the theory reveals when applied to vari¡ous contemporary popular culture texts, (c) embedded ôapplying what youÆve learnedö opportuni¡ties for students to practice examining a specific film, television program, song, or adver¡tisement using the theory, (d) one or two scholarly articles that use the theory to examine a popular culture text, (e) one or two sample student papers that use the theory to examine a popu¡lar culture text, and (f) an end-of-chapter challenge posed to students to examine in depth a contempo¡rary artifact using the concepts described in the chapter Each chapter opens with reflective questions to guide students to about specific examples as read the chapter.
The Sixth Edition of Barry Brummett's Rhetoric in Popular Culture provides readers with in-depth insight into the techniques of rhetorical criticism to analyze the full spectrum of contemporary issues in popular culture. Exploring a wide range of mass media texts including advertisements, magazines, movies, television, popular music, and social media, Barry Brummett presents key rhetorical concepts and applies them with critical analysis to a variety of exciting examples drawn from today′s popular culture. Ideal for courses in rhetorical criticism, the new edition includes new and updated sample critical essays and case studies that demonstrate for readers how the critical methods discussed can be used to study the hidden rhetoric of popular culture.
Joins together two vital scholarly traditions: rhetorical criticism and critical studies. This title includes material on Marxist, psychoanalytic, feminist, media-centered, and culture-centered criticism. It also enables students to apply several methodologies of critical studies to the study of rhetoric.
"Rhetoric and Popular Culture" offers a selection of readings that explores the political dimensions of popular culture. Beginning with a theoretical framework, the text moves through a number of case studies designed to explore a variety of power struggles. Many of these struggles take place on the terrain of advertising - both the struggle to leverage culture for commercial purposes and the resistant practices it inspires. Topics extending from this analysis include: institutions of cultural production; popular culture and social movements; representations of race, gender, and class; music, rebellion, and moral panics; the politics of the camera, reality TV, and voyeurism; food and everyday living spaces; representations of war; the role of intellectual property law; and others. Roger Stahl (Ph.D. Penn State University, 2004) is an Associate Professor in Speech Communication at the University of Georgia. His research interests include media and rhetoric with a particular interest in advertising, propaganda, and public relations. Dr. Stahl has devoted much of his effort to understanding the contemporary presentation of war. His recent book, "Militainment, Inc.: War, Media, and Popular Culture" (Routledge, 2010), examines how war has entered the landscape of consumerism. His work has appeared in numerous journals including "Rhetoric and Public Affairs, Quarterly Journal of Speech" and "Critical Studies in Media Communication," as well as a series of critical documentary films.
Author : Helene A. Shugart Publisher : University of Alabama Press Page : 200 pages File Size : 48,89 MB Release : 2008-04-15 Category : Language Arts & Disciplines ISBN : 0817316078
The rhetorical power of camp in American popular culture Making Camp examines the rhetoric and conventions of “camp” in contemporary popular culture and the ways it both subverts and is co-opted by mainstream ideology and discourse, especially as it pertains to issues of gender and sexuality. Camp has long been aligned with gay male culture and performance. Helene Shugart and Catherine Waggoner contend that camp in the popular media—whether visual, dramatic, or musical—is equally pervasive. While aesthetic and performative in nature, the authors argue that camp—female camp in particular—is also highly political and that conventions of femininity and female sexuality are negotiated, if not always resisted, in female camp performances. The authors draw on a wide range of references and figures representative of camp, both historical and contemporary, in presenting the evolution of female camp and its negotiation of gender, political, and identity issues. Antecedents such as Joan Crawford, Wonder Woman, Marilyn Monroe, and Pam Grier are discussed as archetypes for contemporary popular culture figures—Macy Gray, Gwen Stefani, and the characters of Xena from Xena: Warrior Princess and Karen Walker from Will & Grace. Shugart and Waggoner find that these and other female camp performances are liminal, occupying a space between conformity and resistance. The result is a study that demonstrates the prevalence of camp as a historical and evolving phenomenon in popular culture, its role as a site for the rupture of conventional notions of gender and sexuality, and how camp is configured in mainstream culture and in ways that resist its being reduced to merely a style.
This anlaysis of popular culture and the uses of rhetoric as a methodological tool begins with a brief theoretical introduction. Root applies rhetorical analysis to the fields of advertising, advocacy, and entertainment, with examples that focus on the written, verbal, and visual aspects of rhetoric. ISBN 0-313-24403-0:
"Contributors analyze how whiteness haunts popular culture, social media, education, and pedagogy, as well as theories of race themselves"--Provided by publisher.