[PDF] The Rhetoric And Narratives In Management Research eBook

Author : Oyvind Ihlen
Publisher : John Wiley & Sons
Page : 533 pages
File Size : 48,93 MB
Release : 2018-08-14
Category : Language Arts & Disciplines
ISBN : 1119265738

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A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.

Author : Yilmaz, Recep
Publisher : IGI Global
Page : 400 pages
File Size : 34,52 MB
Release : 2019-06-28
Category : Business & Economics
ISBN : 1522597913

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Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Author : Mary F. Hoffman
Publisher : SAGE
Page : 289 pages
File Size : 13,92 MB
Release : 2010
Category : Language Arts & Disciplines
ISBN : 1412956684

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Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies. In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations, image and identity management, issue management, impression management, risk management, crisis management and organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter. Features and Benefits: - The first unit in the text will introduce the details of analyzing situations and identifying strategies - The second unit will examine six specific recurring rhetorical situations for organizations - Organizational schema centered on situations and strategies - Use of real-life case studies - Focus on careers in organizational rhetoric - Focus on thinking critically about organizations in society

Author : Geof Hill
Publisher : Cambridge Scholars Publishing
Page : 220 pages
File Size : 20,37 MB
Release : 2021-03-10
Category : Reference
ISBN : 1527567338

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This book is an essential companion to The Story Cookbook, and provides a compendium of the varied and different ways stories can be analysed in research and inquiry. Drawing from a range of disciplines such as psychology, sociology and literature studies, this book is an invaluable guide for the researcher, consultant or professional keen to use storytelling as inquiry. Created itself as an iterative action inquiry, and sourced from an international assembly of contributors, the 29 chapters provide an array of ways to analyse stories including juxtaposition, circumambulation, strengths-analysis, grounded theory and thematic analysis approaches. Because of the detail in illuminating each analytical method, this book provides a rich diverse and valuable resource for making sense of stories.

Author : James Phelan
Publisher : Ohio State University Press
Page : 250 pages
File Size : 29,8 MB
Release : 1996
Category : Fiction
ISBN : 0814206883

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The rhetorical theory of narrative that emerges from these investigations emphasizes the recursive relationships between authorial agency, textual phenomena, and reader response, even as it remains open to insights from a range of critical approaches - including feminism, psychoanalysis, Bakhtinian linguistics, and cultural studies. The rhetorical criticism Phelan advocates and employs seeks, above all, to attend carefully to the multiple demands of reading sophisticated narrative; for that reason, his rhetorical theory moves less toward predictions about the relationships between techniques, ethics, and ideologies and more toward developing some principles and concepts that allow us to recognize the complex diversity of narrative art.

Author : Barbara Czarniawska
Publisher : SAGE
Page : 169 pages
File Size : 16,44 MB
Release : 2004-02-24
Category : Social Science
ISBN : 1412931762

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Narratives in Social Science Research introduces students to the use of narrative methodology as a research tool. It offers a rigorous framework for the application of these devices within qualitative research. The book provides: An historical overview of the development of the narrative approach within the social sciences A guide to how narrative methods can be applied in fieldwork An explanation of how to incorporate a narrative approach within a research project Guidelines for interpreting collected or produced narratives A student-focused approach - key arguments and methods are illustrated by case-studies and lists of further reading. Written in an accessible and engaging manner, this detailed text will be a useful resource for researchers and students taking courses in qualitative research across a variety of social disciplines.