[PDF] The Revenue Acceleration Playbook eBook

Author : Mark Roberge
Publisher : John Wiley & Sons
Page : 227 pages
File Size : 42,74 MB
Release : 2015-02-24
Category : Business & Economics
ISBN : 1119047072

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Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.

Author : Trish Bertuzzi
Publisher :
Page : 248 pages
File Size : 17,1 MB
Release : 2016
Category : Sales management
ISBN : 9781519489081

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A book to help companies find customers and create repeatable sales by developing effective inside sales organizations and development strategies.

Author : Max Altschuler
Publisher : John Wiley & Sons
Page : 164 pages
File Size : 18,42 MB
Release : 2016-05-31
Category : Business & Economics
ISBN : 1119281644

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Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

Author : Doug Davidoff
Publisher :
Page : 0 pages
File Size : 38,73 MB
Release : 2024-05-21
Category : Business & Economics
ISBN : 9781544537757

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You can't afford to keep taking big risks with uninspiring results. This book is for every leader who knows the frustration of spearheading a critical new initiative for exponential growth, only to watch it perform far short of its potential. The Revenue Acceleration Framework bridges the gap between expectations and execution. Doug Davidoff shines a light on organizational shortcomings that others miss. His no-holds-barred approach to organizational change, combined with his unparalleled understanding of sales, as well as marketing theory and strategies, will help you steer your company to monumental growth. Davidoff's unique approach integrates real-world research with repeatable, scalable systems that deliver. Discover actionable ways to hone your decision-making skills while creating growth-oriented change. From learning to ask the right questions to outlining actionable methods to put the answers into practice, The Revenue Acceleration Framework holds the execution expertise your next initiative needs to succeed.

Author : Shashi Upadhyay
Publisher : John Wiley & Sons
Page : 196 pages
File Size : 12,52 MB
Release : 2018-04-27
Category : Business & Economics
ISBN : 1119372070

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Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace. Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. Supercharge your demand waterfall Align marketing and sales Learn best practices from industry experts Grow revenue with account-based marketing Predictive marketing reveals the small clues that speak to big trends. While B2B diverges from consumer marketing in a number of ways, the central demand for value remains; analytics helps you stay ahead of the curve, streamline the marketing to sales funnel, and increase ROI. Strengthen the relationships you already have, attract new accounts, and prioritize accurately to turn contacts into leads, and leads into customers. Your data can be your biggest marketing asset, and The Revenue Acceleration Rules shows you how to leverage it into revenue.

Author : Tom Mohr
Publisher : Bookbaby
Page : 0 pages
File Size : 48,90 MB
Release : 2018
Category : Business & Economics
ISBN : 9781543948981

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Tom Mohr's book, Scaling the Revenue Engine, has already garnered over 12,000 online readers. This is the book author Geoffrey Moore (Crossing the Chasm) has challenged execs to read (You really want to read this...). Same with Tien Tzuo, the CEO of Zuora (...read this book). So too with Victor Ho, CEO of FiveStars (...the most complete resource on driving real growth I've ever seen.). And many more. In Scaling the Revenue Engine, the revenue engine is seen as a whole system, bounded by unit economics. It stretches beyond marketing and sales to also incorporate product, technology, and even accounting. At every stage of revenue engine growth, you uplift maturity by leveraging your deployment of people, tools, workflows and metrics-- always working outward from a clear understanding of customer value.

Author : Bernard Jaworski
Publisher : Emerald Group Publishing
Page : 285 pages
File Size : 12,19 MB
Release : 2020-08-03
Category : Business & Economics
ISBN : 183982686X

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Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.

Author : Lance Tyson
Publisher : Morgan James Publishing
Page : 114 pages
File Size : 23,29 MB
Release : 2022-02-08
Category : Business & Economics
ISBN : 1631957066

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There’s a science to getting others to buy from you—a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn’t really about moving a product or service. It’s about moving people. Having spent nearly three decades meticulously examining the skillsets required for connecting with others—through the training and coaching of thousands of sales leaders and their teams for some of the biggest brands in the world—bestselling author Lance Tyson has mastered the powers of persuasion and influence, while decoding the intricacies of why people buy from others. Whether you’re a seasoned professional or an entrepreneur trying to pitch the next great idea—or maybe you just want to get better at getting what you want—The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal is for you. This book is a peek under the hood of Lance’s proven, predictable, scalable process. It’s designed for sales leaders and their teams, yet is still approachable and applicable for the person who just wants to open doors and increase the chances of getting anything they want or need. Connecting and persuading are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements. Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been B2B or B2C. It always has and always will be done Human-to-Human.

Author : Ryann Dowdy
Publisher : Winsome Entertainment Group
Page : 214 pages
File Size : 24,44 MB
Release : 2022-01-25
Category : Business & Economics
ISBN : 9781513690278

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I know, no one told you that entrepreneurship was a sales job. And maybe, once you found that out, you weren't excited. This book was written for YOU. The talented, committed, smart, hardworking woman that wants to make an impact in the world in an insurmountable way. So that you can grow a business that puts YOU in the driver's seat. Of your income. Of your time. Of your life. I believe that change (the kind of change our world NEEDS right now) happens at home. It happens around our dining room tables. Spending time with people we love. Dropping our kids off at practice and school and picking them up. Doing work that we truly enjoy. Entrepreneurship can give you ALL of this (and so much more when you're ready!). But the only way to be a successful entrepreneur....is to learn how to sell (without selling your soul). This book will teach exactly how to build relationships, solve problems, and get clients in your business. It will teach you the mindset shift that you have to make to be able to truly own your role as the sales driver in your business. It will teach you the basic business fundamentals that will always be the building blocks of successful business. After 15 years in the corporate world and almost 3 years a business owner - I can tell you without a doubt that this book will help you grow your business. Whether it's the first $100k or the next $100k - this book is for you! I could not recommend this book any more highly. Ryann is a first-class sales professional that knows the industry inside and out. What I truly love most about her and what she teaches, is that it is a path for anyone to go down to create the success they truly deserve in their business. -- Scott Aaron Ryann is an expert in her craft, but she shares her expertise in a way that anyone can take and apply immediately. From mindset shifts about selling to practical steps to start building that relationship-based network, Ryann will be your biz bestie as you revamp your sales strategy. You don't have a business if you aren't selling. This book will show you how. - Julie Ciardi Ryann is refreshingly straight up in her approach of what it really takes to build a sustainable business that stands the test of time no matter the economy or rapidly changing social media landscape. - Christina Jandali