[PDF] The Reputation Playbook eBook

Author : Jennifer Janson
Publisher : Harriman House Limited
Page : 152 pages
File Size : 34,63 MB
Release : 2014-10-06
Category : Business & Economics
ISBN : 0857194402

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Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. Or you are aware you should be giving clearer direction to your team in the area of reputation building, but aren’t sure what to demand or what questions to ask. If so, then the Reputation Playbook is for you. The fundamental principles of reputation-building haven't changed for decades, but the advent of social media means transparency around how a business acts has. News, good or bad, now travels at internet speed, so to protect and enhance its reputation a business needs to be prepared to respond in real time, whether to customer interaction, news stories or operational errors. And as the leader of your business, the reputation buck stops with you. Your team expects, and needs, you to take the lead. You don't need to know the how when it comes to using social media, but you do need to know why it is critical that it’s on your radar. So you won't find instructions on how to use the various social media platforms in the Reputation Playbook. You will find a lively and insightful examination of how social media affects corporate reputation-building, filled with practical advice and punctuated with real-life examples from the companies that are doing it right - and those that have got it wrong. Jennifer Janson has gathered data and thoughts from the world’s leading thinkers on corporate reputation and also provides a framework for evaluating and mitigating your business' reputational risks. Most important, the Playbook tells you what questions to ask of those around you to ensure your business is building a strong reputation, and minimising the risk of reputational damage, long before a crisis arises. It is time to think about how your business reputation is affected by social media. All you need to get you started is the Reputation Playbook.

Author : Jennifer Janson
Publisher :
Page : 238 pages
File Size : 48,48 MB
Release : 2014-10
Category : Business & Economics
ISBN : 9780857194527

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Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. Or you are aware you should be giving clearer direction to your team in the area of reputation building, but aren't sure what to demand or what questions to ask. If so, then the Reputation Playbook is for you. The fundamental principles of reputation-building haven't changed for decades, but the advent of social media means transparency around how a business acts has. News, good or bad, now travels at internet speed, so to protect and enhance its reputation a business needs to be prepared to respond in real time, whether to customer interaction, news stories or operational errors. And as the leader of your business, the reputation buck stops with you. Your team expects, and needs, you to take the lead. You don't need to know the how when it comes to using social media, but you do need to know why it is critical that it's on your radar. So you won't find instructions on how to use the various social media platforms in the Reputation Playbook. You will find a lively and insightful examination of how social media affects corporate reputation-building, filled with practical advice and punctuated with real-life examples from the companies that are doing it right - and those that have got it wrong. Jennifer Janson has gathered data and thoughts from the world's leading thinkers on corporate reputation and also provides a framework for evaluating and mitigating your business' reputational risks. Most important, the Playbook tells you what questions to ask of those around you to ensure your business is building a strong reputation, and minimising the risk of reputational damage, long before a crisis arises. It is time to think about how your business reputation is affected by social media. All you need to get you started is the Reputation Playbook.

Author : Jennifer Jacquet
Publisher : Penguin UK
Page : 127 pages
File Size : 37,79 MB
Release : 2022-07-12
Category : Science
ISBN : 0241241723

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'This brilliantly subversive and witty book lays bare the techniques of manipulation and disinformation that keep the rich and powerful rich and powerful. . . A landmark book' Brian Eno 'Very funny, as satire should be, until you realise it's deadly serious' Adam Rutherford, BBC Radio 4 Start the Week Knowledge is power. Which is why the rich and powerful don't want you to have it. The Playbook is an exposé of the extraordinary lengths that corporations will go to in order to spread disinformation and deny the scientific facts - around climate change, public health risks and worker safety - when they don't suit their agenda. Written in the form of a corporate handbook for tobacco, oil and pharmaceutical company executives, it is a litany of obfuscation techniques, denial, delays and outright lies, including: how to recruit an academic 'expert' who is willing to compromise their integrity (or is just short of cash), how to massage the statistics, how to use legal and even physical intimidation against reporters and activists, and how, just as in a casino, to keep your customers comfortable, unquestioning, unthinking and playing along for as long as possible. Part satire, part social history, part guide to resistance, The Playbook is a charge sheet against the powerful. It shows us how, by understanding the methods and motives of disinformation campaigns, we may be able to outwit them.

Author : Fred Hassan
Publisher : John Wiley & Sons
Page : 231 pages
File Size : 31,1 MB
Release : 2013-01-29
Category : Business & Economics
ISBN : 1118529855

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Leadership principles from a master of the business turnaround In Reinvent, renowned CEO and business leader Fred Hassan explains how to transform a struggling business into a raging success by reinventing the culture, attitude, and behaviors of organizations and people. Leaders who want to change cultures and individuals need a cool head, a clear vision, and a well-refined ability to inspire that change. Here, Hassan explains how a productive organizational culture leads to real success. The first part of the book focuses on how you, as a leader, can unleash your full powers by learning to be authentic, purposeful, and connected with your organization. The second part of the book focuses on groups, how to lead them, how to be a role model for the effort you expect, and how to keep winning and innovating. Taken together, these principles fuel smarter strategies, more effective execution, and better governance. Features practical, proven guidance appropriate for every business leader in any industry Ideal for corporate executives, managers, team leaders, human resources professionals, board members, and consultants Written by a renowned public speaker and former CEO known for turning around struggling companies Revealing how you can make culture your secret weapon, Reinvent is the perfect tool for business leaders in highly competitive industries.

Author : Charles E. Gaudet II
Publisher : Charles E Gaudet II
Page : 198 pages
File Size : 29,68 MB
Release : 2014-04
Category : Business & Economics
ISBN : 9781940745909

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Why does an entrepreneur struggling through 80 hours a week only make half as much as another working no more than 40? What actions determine whether you end up with a small business pulling in five figures a year or a billion-dollar behemoth blazing a path to market dominance? As an entrepreneur, you're told the secret to success is working hard and fighting your way to the top. But what if this advice came from all the wrong people and places? What if there was more to the success stories you read in magazines, watch on TV or hear on the radio? Uncovering the true secret to success is marketing expert Charles E. Gaudet II's obsession. Gaudet discovered nearly every great organization - whether Apple, Nordstrom, Zappos, FedEx or Disney - follows a stunningly similar formula. And surprisingly, this approach defies the principles followed by most entrepreneurs running businesses today. Gaudet finally reveals why some businesses find growth opportunities in any economic situation and others balance on the edge of failure. His research shows many small business owners seek out success strategies from other small business owners and, for this reason, most remain small. Fortunately, today's advances in technology and media level the playing field, allowing small businesses to compete using a "big-business playbook," even when they don't have a big-business marketing budget. Inside The Predictable Profits Playbook, you'll learn time-tested lessons from leading small business owners and discover how to: Succeed in a down economy Become the preferred provider sought by only the best customers Swipe market share from your competitors Increase margins while growing demand Multiply your prospect-to-sales ratio Boost customer loyalty and build a raving fan base Create predictable and rising profits from one month to the next Become known as a business of excellence The Predictable Profits methodology avoids gimmicks, schemes or stunts - and you won't need to outspend your competitors. Instead, you'll focus on optimizing your existing marketing dollars and delivering the greatest advantages to your customers. Some entrepreneurs want to experience growth and others just wish for it. This book is for the motivated entrepreneur committed to making growth happen."

Author : Kelly Elliott
Publisher :
Page : pages
File Size : 38,93 MB
Release : 2016-06-27
Category :
ISBN : 9781943633210

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My life revolved around two things. Football and my cock. And not necessarily in that order. Being the head football coach for a top university in Texas had its ups and its downs. The ups? Endless women to f*ck. The downs? The politics that came with the job. From the moment Aubrey Cain walked into my office, she turned my world upside down. Being forced to have her follow me around for a month was going to be a pain in the ass. Especially since I couldn't keep my eyes off of her. The best I'd hoped to come out of this was a few nights with her in my bed. I never imagined she'd be the game changer. Brett Owens was my assignment. Head football coach for a top college, bad boy reputation, short temper, and handsome good looks should have scared me off. But I was tougher than that. From the first words out of his obnoxious, dirty-talking mouth, I knew it was going to be a long month. It wasn't five minutes after meeting him, he hit on me. If only I had known his blue eyes would haunt my dreams and awaken a desire inside of me I never knew existed. This was business. There was no way I would be tempted by him no matter how good looking he was or how many things he whispered in my ear. He was only supposed to be my assignment. Not the man who threatened to destroy both my heart and my career. I would follow along with his playbook for now. But who would end up winning was anyone's guess. The Playbook is a stand-alone novel. Ages 18+ contains adult content and language.

Author : John Doorley
Publisher : Taylor & Francis
Page : 457 pages
File Size : 36,75 MB
Release : 2007
Category : Business & Economics
ISBN : 0415974704

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'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.

Author : Alexa Martin
Publisher : Penguin
Page : 322 pages
File Size : 16,12 MB
Release : 2018-09-11
Category : Fiction
ISBN : 0451491955

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Series in development with Starz & G-Unit Films and Television by 50 Cent and La La Anthony One of NPR's Best Books of 2018 An Amazon Best Romance of 2018 Pick An iBooks “Best of September” Pick A GoodReads Best of the Month pick for September One of Booklist's Top 10 Romance Debuts for 2018 One of BookBubs Best Fall Romances of 2018 Marlee thought she scored the man of her dreams only to be scorched by a bad breakup. But there's a new player on the horizon, and he's in a league of his own... Marlee Harper is the perfect girlfriend. She's definitely had enough practice by dating her NFL-star boyfriend for the last ten years. But when she discovers he has been tackling other women on the sly, she vows to never date an athlete again. There's just one problem: Gavin Pope, the new hotshot quarterback and a fling from the past, has Marlee in his sights. Gavin fights to show Marlee he's nothing like her ex. Unfortunately, not everyone is ready to let her escape her past. The team's wives, who never led the welcome wagon, are not happy with Marlee's return. They have only one thing on their minds: taking her down. But when the gossip makes Marlee public enemy number one, she worries about more than just her reputation. Between their own fumbles and the wicked wives, it will take a Hail Mary for Marlee and Gavin's relationship to survive the season.

Author : Simon R. Barker
Publisher : JHU Press
Page : 186 pages
File Size : 46,34 MB
Release : 2021-11-30
Category : Education
ISBN : 142144268X

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A new playbook for effective crisis management in higher education. Unlike other industries, in higher education an institution's most important asset is its reputation. Yet as fundamental as it is, many leaders continue to view managing reputation as dishonest and counterproductive, a suspect process that undermines the very idea of reputation as an organic outcome of reality. When leadership credibility is on the line, though, and an institution's reputation is facing potentially irreparable damage, the concept of reputational risk moves from being nebulous to all too tangible. In Preventing Crises at Your University, Simon Barker demonstrates how critical it is for colleges and universities to align strategy and values with decision-making during times of crisis. Arguing that leaders must stop considering the discussion of reputational risk as unseemly, he demonstrates that this discussion is in fact a strategic imperative for every leader. Significant reputational damage, Barker asserts, is not the inevitable outcome of a crisis but of a poor response. Defining a new crisis leadership playbook to deal with self-inflicted crises, he also • explains what typically goes wrong in a crisis; • describes how to prevent crises from escalating; • demonstrates how a stakeholder-centric model of communications can help mitigate reputational damage; and • introduces a number of original concepts, including a Reputational Risk Management Framework, a Reputational Risk Maturity Model, and a Culture and Capability matrix. Moving beyond the theoretical by presenting case studies of real crises involving sexual assault, freedom of speech, student protests, faculty misconduct, and a broad range of financial, social, and ethical issues, the book highlights and underscore key concepts around effective management of reputational risk. Ultimately, Preventing Crises at Your University serves as a wake-up call for all higher education leaders and board members.

Author : James M. Citrin
Publisher : Currency
Page : 256 pages
File Size : 45,54 MB
Release : 2015-04-21
Category : Business & Economics
ISBN : 0553446975

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Are you about to graduate and begin your job search? Or are you a young professional trying to choose the right field or looking for that perfect position that will catapult your career? Figuring out a career and getting a great job has never been more difficult. On top of that, today’s graduates are looking for not only good jobs but positions that will help them launch careers in which they can grow and prosper. But knowing what to look for and how to actually land a great job is exceptionally challenging when you’re trying to get an interview, make enough money, and position yourself for advancement. Based on an in-depth survey of thousands of graduates and young professionals, and hundreds of interviews with the world’s top business and nonprofit leaders—not to mention James Citrin’s decades of experience as a senior partner at the premier executive search firm Spencer Stuart—The Career Playbook offers recent graduates and aspiring young professionals actionable advice for excelling. From his practical tips on generating valuable introductions, nailing interviews, and negotiating compensation to strategic advice on the arc of a career, the importance of relationships, how to cultivate a mentor, and knowing when to change jobs or industries, Citrin provides an invaluable guide to the most urgent questions that are at the heart of every person’s career deliberations. Packed with first-person advice from graduates and young professionals themselves, as well as the perspectives of seasoned CEOs, entrepreneurs, leaders, and experts, such as Virgin’s Sir Richard Branson, Facebook’s Sheryl Sandberg, Third Point Advisors’ Daniel Loeb, author Malcolm Gladwell, and US Navy SEALs’ Admiral Eric Olson, The Career Playbook is an essential resource for landing, launching, and thriving in your career.