[PDF] The Power Of Zero Marketing Revolution eBook

Author : David McKnight
Publisher :
Page : 68 pages
File Size : 18,67 MB
Release : 2017-03-01
Category :
ISBN : 9781544055237

GET BOOK

This third installment in the Power of Zero series was written specifically for independent financial advisors and insurance agents.Do you hate picking up the phone and calling prospects? Would you love to wake up January 1st with your calendar booked a year in advance? What would it be like to achieve Top of the Table production every year without all the angst of traditional marketing approaches?In this follow-up to The Power of Zero and Look Before You LIRP, David McKnight lays out the marketing system he's developed over the last 10 years that's transformed the practices of hundreds of financial advisors across the country.If you're ready for a marketing plan that delivers a consistent and predictable stream of new clients without the heartburn, then you're ready for the Power of Zero Marketing Revolution!" For more information, go to pozmarketing.com or powerofzerovideo.com.

Author : Norazah Mohd Suki
Publisher : UUM Press
Page : 70 pages
File Size : 17,88 MB
Release : 2024-05-20
Category : Business & Economics
ISBN : 6294910463

GET BOOK

Green Marketing Revolution: Unveiling the Power of Sustainable Business introduces the key issues of green marketing practices and sustainable production and consumption practices for a delicate balance of ecosystems and promotes the environmental resilience of sustainable business operations in the competitive global economy. Green marketing contributes to Sustainable Development Goals (SDGs) like Climate Action (Goal 13), Responsible Consumption and Production (Goal 12), and Life on Land (Goal 15). The professorial inaugural lecture series by Professor Ts. Dr. Norazah Mohd Suki shares key insights that have helped green marketing gain prominence in today’s corporate landscape and changed the way businesses think about their commitment to sustainability. She emphasises that businesses that adopt sustainable practices and successfully promote their green initiatives can attract environmentally conscious customers who are willing to pay a premium for greener options. In addition, green marketing encourages businesses to adopt sustainable practices that can lead to cost savings and improve efficiency, as well as build a positive brand image and enhance their reputation. Businesses label their sustainable products with recognised certifications and labels such as Energy Star, USDA Organic or Forest Stewardship Council to give consumers immediate credibility and assurance. These certifications serve as visual cues that communicate the product’s sustainable attributes and help consumers make an informed decision. They provide transparent product information on the product’s sustainability features, including the materials used, manufacturing processes and supply chain practices, to increase consumer confidence and use QR codes or dedicated web pages to provide detailed information that interested consumers can easily access. This professorial inaugural lecture series focuses on critical green marketing issues and is a comprehensive resource for marketers, managers, retailers, advertisers, academics and marketing students. The lecture series is also suitable as a teaching tool and for discussion in a variety of courses in different disciplines at both undergraduate and postgraduate levels around the world.

Author : Paul R. Gamble
Publisher : Kogan Page Publishers
Page : 328 pages
File Size : 48,66 MB
Release : 2007
Category : Business & Economics
ISBN : 9780749449803

GET BOOK

How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.

Author : Alan Shipman
Publisher : Routledge
Page : 502 pages
File Size : 19,94 MB
Release : 2002-01-22
Category : Business & Economics
ISBN : 1134728395

GET BOOK

The Market Revolution and its limits summarises why many economists believe that markets are best. It explores how even 'market failures' can be given market solutions, and asks why market ideas seem to have taken such a firm hold. Non-polemical in its approach, this book provides a comprehensive appraisal of the market and its alternatives, backed up with empirical international illustrations. Shipman concludes that the 'revolution' lies in redefining the market process rather than the market outcome.

Author : Jared R. Fabac
Publisher :
Page : 207 pages
File Size : 39,37 MB
Release : 2013-07
Category : Business & Economics
ISBN : 1475998473

GET BOOK

The industrial marketing sector-also known as business-to-business marketing- continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways don't work anymore, and it's time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology, tools, and platforms that can help you participate in the revolution. He also outlines the dire consequences that could befall the companies that cling to the ways of the past. In this guidebook, you'll learn how to - Transform your marketing for today's audience; - Get found by the buyers you target; - Convert more prospects in shorter time; - Put your lead generation efforts on autopilot New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods won't help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join The Industrial (Marketing) Revolution.

Author : David McKnight
Publisher : Crown Currency
Page : 162 pages
File Size : 50,11 MB
Release : 2018-09-04
Category : Business & Economics
ISBN : 1984823078

GET BOOK

OVER 300,000 COPIES IN PRINT, WITH A NEW CHAPTER ON THE 2018 TAX CUTS. There's a massive freight train bearing down on the average American investor, and it's coming in the form of higher taxes. The United States Government has made trillions of dollars in unfunded promises for programs like Social Security and Medicare—and the only way to deliver on these promises is to raise taxes. Some experts have even suggested that tax rates will need to double, just to keep our country solvent. Unfortunately, if you're like most Americans, you've saved the majority of your retirement assets in tax-deferred vehicles like 401(k)s and IRAs. If tax rates go up, how much of your hard-earned money will you really get to keep? In The Power of Zero, McKnight provides a concise, step-by-step roadmap on how to get to the 0% tax bracket by the time you retire, effectively eliminating tax rate risk from your retirement picture. Now, in this expanded edition, McKnight has updated the book with a new chapter on the 2017 Tax Cuts and Jobs Act, showing readers how to navigate the new tax law, and how they can extend the life of their retirement savings by taking advantage of it now. The day of reckoning is fast approaching. Are you ready to do what it takes to experience the power of zero?

Author : Dane Brookes
Publisher :
Page : 292 pages
File Size : 36,79 MB
Release : 2015-08-18
Category :
ISBN : 9780993369704

GET BOOK

Content Marketing Revolution boldly guides you through five proven steps that will help your business to attract more customers, close more sales and excite brand loyalty. Whether you're a marketing manager, an entrepreneur or an S&P Index CEO, this book provides a step-by-step guide to planning, executing and monitoring a killer content marketing strategy. Gone are the days when traditional marketing messages had critical power on buying decisions. Instead, customers now want to make empowered decisions based on useful information, valuable engagements and brand affinity. This book will help you to quickly adapt to the demise of traditional marketing and position your brand as a market leader in the 'content age'. Content marketing expert, Dane Brookes, shares his secrets and battle tactics, along with everything you need to know to seize control of your market by giving your customers exactly what they want, before they even realise it. Entertainingly written, this book is packed with practical tips, proven strategies, and case studies that demonstrate how some of the most successful brands in the world like Red Bull, Four Seasons and Open University are nurturing customers with highly-relevant content. The book also includes contributions from leading content experts, including Olivier award-winning writer, Mark Davies Markham and Philips' Digital Editor in Chief, Matt Warnock (Foreword). It's time to declare war on your competitors and revolutionise your place in the market. Expert reviews: "Dane Brookes inspiringly guides you through the five key steps to success. This book is a must for marketers of all levels." - Mark Langshaw, Journalist at Digital Spy "Dane Brookes is amongst the new breed of true content marketers. By following his advice in this book, you'll be able to devise a solid content strategy, with insights into how you can test, measure and improve." - Matt Warnock, Digital Editor in Chief at Philips "Content Marketing Revolution is the new bible for business owners. If you want to dominate your market, this is your starting point." - Debora Fougere, Emmy & Peabody Award-Winning TV Producer "If you're looking to build a marketing strategy that actually works, this book contains the instructions." - Jo Banks, Author & Business Consultant

Author : Maxwell Maltz
Publisher : Penguin
Page : 225 pages
File Size : 44,45 MB
Release : 1998-11-01
Category : Business & Economics
ISBN : 1101660791

GET BOOK

Zero-Resistance Selling is your guide to literally "reprogramming" your own self-image to help you attain your loftiest selling and career goals. You'll find step-by-step strategies to harness the power of your imagination to wipe away resistance to your sales presentations ... become an irresistible "master closer" ... conquer self-defeating habits ... and use stress to your advantage.

Author : Fred Kofman
Publisher : Currency
Page : 370 pages
File Size : 34,50 MB
Release : 2018-05-01
Category : Business & Economics
ISBN : 1524760730

GET BOOK

Advisor of Leadership at Google and former vice president of leadership at LinkedIn claims that the biggest driver of motivation is the chance to serve a larger purpose beyond our careers and ourselves, rather than salary, benefits, bonuses, or other material incentives; companies that are able to successfully focus their people, their teams, and their culture around meaning outperform their competition. Fred Kofman's approach to leadership has little to do with the standard practices taught in business school and traditional books. Bringing together economics and business theory, communications and conflict resolution, family counseling and mindfulness mediation, Kofman argues in The Meaning Revolution that our most deep-seated, unspoken, and universal anxiety stems from our fear that our life is being wasted--that the end of life will overtake us when our song is still unsung. Material incentives--salary and benefits--account for perhaps 15 percent of employees' motivation at work. The other 85 percent is driven by a need to belong, a feeling that what we do day in and day out makes a difference, that how we spend our time on earth serves a larger purpose beyond just ourselves. Kofman claims that transcendental leaders, wherever they are in the hierarchy, are able to put aside their self-interests and help others to feel connected with others on a team or in an organization on a great mission and part of an ennobling purpose. He argues that every organization involved in work that is nonviolent and non addictive has what he calls an "immortality project" at its core. And the challenge for leaders is to identify and expand on that core, to inspire all stakeholders to take part.

Author : Paulo Botelho Pires
Publisher : CRC Press
Page : 334 pages
File Size : 11,40 MB
Release : 2024-07-12
Category : Business & Economics
ISBN : 1040052088

GET BOOK

Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs.