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Author : Prof. Hannakumari Chauhan
Publisher : Inkbound Publishers
Page : 194 pages
File Size : 49,87 MB
Release : 2023-06-15
Category : Design
ISBN : 8197138273
Uncover the power of visuals in communication design, exploring innovative approaches and tools that enhance visual storytelling. This book is essential for designers seeking to create compelling and effective visual content.
Author : Jacinta Patterson
Publisher : Cambridge University Press
Page : 361 pages
File Size : 13,24 MB
Release : 2012-10-26
Category : Design
ISBN : 1107688299
VISCOMM has been developed by experienced and knowledgeable teachers who understand what works in the Visual Communication Design classroom, to offer a complete and flexible resource package for the new study design. Contemporary design practise and trends are showcased along with examples of student work and both local and global designers to demonstrate current skills, methods and techniques at a variety of levels. Step-by-step visual guides and instructional diagrams cater for visual learners and help students understand and apply design elements and principles. Assessment tasks include a wide variety of individual, group work and extended tasks. These tasks can be matched to the outcomes of the study design, cater to different learning styles and provide opportunities to build up assessable folios. A strong focus on historical and contemporary typographic practice ensures a comprehensive coverage of the new study design. Many chapters rely on minimal prior knowledge, allowing for a flexible course structure that suits the needs and interests of teachers and students. If you order this product you will receive the following components: Print Textbook: delivered in full colour print. PDF Textbook: a downloadable PDF version of the student text that enables students to take notes and bookmark pages. The PDF textbook can be used in class or as a reference at home. To access the PDF textbook, simply register for a Cambridge GO account and enter the 16 character access code found in the front inside cover of your textbook.
Author : Cheng-Siew Beh
Publisher :
Page : pages
File Size : 17,60 MB
Release : 2012
Category :
ISBN :
Visual communication (VC) resources can be seen as playing an increasingly important role in delivery and learning systems in today s design and technology education. The performance of current tools and resources is the primary concern of this research, and particularly whether they take full advantage of VC when delivering technological information to industrial design (ID) and engineering design (ED) students. This thesis sought key principles behind the visual communication of technology (VCT) and its association to designing, creativity and innovation through a literature survey. The findings concluded that there were many such assertions made with little evidence concerning the associations suggested. Some guiding sources and key emerging principles (KEPs) for good VCT practices were established. A miniature-kite-designing exercise was conducted as a case study for the purpose of examining the links between VCT, designing and creativity and/or innovation. Kite-technological-information posters were used as the VCT tool for the kite-designing case. A comparative study of kite-designing was conducted in Malaysia to check the reliability of the study, and another validation study was carried out for the purpose of establishing the validity of the data gathering. Visual technological information (VTI) for kite design (or a kite-poster) was refined accordingly to the KEPs established from the literature review, and its visual impact was tested through the use of eye-tracking technology. Some selected current and historical visual tools, which have been used in design and technology communication and were recognised as having positive impacts were analysed and articulated in order to reveal a deeper understanding of the KEPs. These were further validated through eye-tracking of reading patterns of participants on those selected visuals. The perceptual responses toward those visuals were also recorded and analysed. A theoretical research framework was established to investigate VTI representation used in books by Ashby (1999) and Ashby and Johnson (2002), in new authors scholarly papers (METU, 2010), and of the author s analysis and redesign of some of those studied VTIs based on the KEPs emerging from the research. A questionnaire survey was conducted within a number of higher education institutions in 3 regions around the world in order to achieve reliable data gathering. This third case study was validated through experts discussion of the findings and related issues. Within these three case studies, a mixture of scientific (using the eye-tracker device) and conventional methods (questionnaires, interviews, discussion group and comparative studies), and also others methods such as design workshops, analysing existing resources, using own practice of design-and-redesign activities were conducted to provide quantitative and qualitative measurements to empirically validate the literature search. Evidence of links between VCT, designerly activities which involved knowledge, skills and values within the technological communication, and of facilitating creativity was obtained. Empirical evidence showed that VTIs were effective in communicating knowledge, skills and values; where the KEPs criteria had played essential roles in enriching the visual emphasis of VTIs. The redesigning exercise using the author s own practice, which articulated the KEPs through the redesign of the existing VTIs for the purpose of more effective VCT, again obtained significant evidence of visual effectiveness and easy understanding capability. Evidence from the analysis of 2 books on materials technology for ID and ED students, views from the 2 materials experts, and the literature review suggested that ID and ED students require difference types of representational models and graphical strategies of VCT in their learning. However, the empirical data from the research, which was supported by one of the materials experts, suggested that ID and ED students even with different cultural backgrounds did not require different VTIs or the use of different VCT strategies for effective communication.
Author : Connie Malamed
Publisher : Fair Winds Press
Page : 241 pages
File Size : 27,9 MB
Release : 2011-10
Category : Art
ISBN : 1592537413
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion
Author : Nuno Martins
Publisher : Springer Nature
Page : 362 pages
File Size : 16,39 MB
Release : 2023-10-01
Category : Business & Economics
ISBN : 3031353854
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
Author : Adi Journal On Recent Innovation (AJRI)
Publisher : ADI Publisher
Page : pages
File Size : 50,89 MB
Release : 2020-11-25
Category : Science
ISBN :
AJRI is a reputable Scientific Publication Media aim to foster research findings that concentrates towards recent innovation and creativity to support advancement in global civilization and humanity. AJRI Journal published two times a year (March & September) by Asosiasi Dosen Indonesia (ADI) Publisher. AJRI Journal invites all manuscripts on Multidisciplinary topics.
Author : Nuno Martins
Publisher : Springer Nature
Page : 447 pages
File Size : 19,73 MB
Release : 2021-05-29
Category : Architecture
ISBN : 3030758672
This book gathers new empirical findings fostering advances in the areas of digital and communication design, web, multimedia and motion design, graphic design, branding, and related ones. It includes original contributions by authoritative authors based on the best papers presented at the 4th International Conference on Digital Design and Communication, Digicom 2020, together with some invited chapters written by leading international researchers. They report on innovative design strategies supporting communication in a global, digital world, and addressing, at the same time, key individual and societal needs. This book is intended to offer a timely snapshot of technologies, trends and challenges in the area of design, communication and branding, and a bridge connecting researchers and professionals of different disciplines, such as graphic design, digital communication, corporate, UI Design and UX design. Chapter “Definition of a Digital Tool to Create Physical Artifacts: The Case of the Gamers4Nature Project” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Author : Kirsty Macari
Publisher : Taylor & Francis
Page : 115 pages
File Size : 41,6 MB
Release : 2024-06-10
Category : Architecture
ISBN : 1040119085
Cultural Awareness in Teaching Art and Design addresses an emerging area of development in contemporary pedagogy, the fostering of cultural awareness and sensitivity in the designers of tomorrow. By offering new and unique examples of how to better educate students around issues of cultural awareness, this book presents teaching methodologies that ultimately facilitate students in becoming better, and more inclusive, art and design professionals. Today, the role of education in the addressing of social and cultural issues is increasingly seen as central to pedagogical methodologies. Through engaged teaching, experiential learning, socially orientated pedagogy or any other definition, the idea that students can and should be exposed to, and deal with, issues of importance to various stakeholders is increasingly seen as central to the teaching and learning experience – whether it be in relation to local communities, national economies, regional cultural identities or more. This is explored in a series of innovative, cross-disciplinary case studies in art and design teaching, with authors approaching questions of cultural awareness and engagement through the lenses of art history, product design, communication design, film, architecture and interior design. In presenting their pedagogical methodologies and case studies, the authors in this text offer a unique cross-disciplinary design perspective that captures the cultural and social concerns of several regions of the world: Europe, North America, Asia and Africa and the Middle East. This book will be essential reading for art and design educators and students interested in developing and applying models of cultural awareness and engagement in the classroom and studio.
Author : Daniel Raposo
Publisher : Cambridge Scholars Publishing
Page : 207 pages
File Size : 21,14 MB
Release : 2019-12
Category :
ISBN : 9781527540361
This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designerâ (TM)s perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on peopleâ (TM)s lives.
Author : Teen-Hang Meen
Publisher : CRC Press
Page : 937 pages
File Size : 19,59 MB
Release : 2015-07-23
Category : Computers
ISBN : 1315687615
This volume represents the proceedings of the 2014 3rd International Conference on Innovation, Communication and Engineering (ICICE 2014). This conference was held in Guiyang, Guizhou, P.R. China, October 17-22, 2014. The conference provided a unified communication platform for researchers in a wide range of fields from information technology,