Author : David Faulkner
Publisher : Oxford University Press
Page : 548 pages
File Size : 42,46 MB
Release : 2003-02-13
Category : Business & Economics
ISBN : 9780198782551
This two-volume handbook presents an authoritative and up-to-date analysis of how thinking on strategy has evolved and what are the likely developments in the near future. All the contributors are experts in their area, and bring to the topic an understanding informed by many years' experience of research, teaching, and practice. Volume One focuses on two major areas: first, the various different approaches to strategy, and secondly, the development of competitive or business unit strategy, where the pursuit of sustainable competitive advantage is the key objective.