Author : Robert E. Stevens
Publisher : Routledge
Page : 444 pages
File Size : 33,29 MB
Release : 2006
Category : Business & Economics
ISBN : 0789024160
Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research.