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Author : Norton Paley
Publisher : Thorogood Publishing
Page : 426 pages
File Size : 33,70 MB
Release : 2006
Category : Business & Economics
ISBN : 1854183656
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Author : Norton Paley
Publisher : Routledge
Page : 0 pages
File Size : 12,90 MB
Release : 2021-05-13
Category : Business & Economics
ISBN : 1351409964
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Author : Norton Paley
Publisher :
Page : 412 pages
File Size : 22,6 MB
Release : 2005
Category : Marketing
ISBN :
Author : Norton Paley
Publisher : Taylor & Francis
Page : 446 pages
File Size : 19,2 MB
Release : 2021-05-13
Category : Business & Economics
ISBN : 1351409972
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Author :
Publisher :
Page : 0 pages
File Size : 15,22 MB
Release :
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ISBN :
Author : Norton Paley
Publisher : Thorogood Publishing
Page : 266 pages
File Size : 13,94 MB
Release : 2007
Category : Business & Economics
ISBN : 1854184903
A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.
Author : Norton Paley
Publisher :
Page : pages
File Size : 19,68 MB
Release : 2007-01-01
Category :
ISBN : 9788130903491
Author : Prof Graham Hooley
Publisher : Pearson UK
Page : 1031 pages
File Size : 36,53 MB
Release : 2020-01-09
Category : Business & Economics
ISBN : 129227655X
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Author : Bill Donaldson
Publisher : Goodfellow Publishers Ltd
Page : 140 pages
File Size : 31,85 MB
Release : 2009-11-01
Category : Business & Economics
ISBN : 1906884951
The Busy Manager’s Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.
Author : Robert E. Stevens
Publisher : Psychology Press
Page : 384 pages
File Size : 38,24 MB
Release : 2006
Category : Business & Economics
ISBN : 9780789023384
THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.