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The Lone Ranger and the Silver Bullets

Author : Fran Striker
Publisher :
Page : 350 pages
File Size : 39,17 MB
Release : 1946
Category : Big little books
ISBN :

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Color illustration on front cover of the Lone Ranger and Tonto on horseback.

Selling the Silver Bullet

Author : Avi Santo
Publisher : University of Texas Press
Page : 332 pages
File Size : 19,75 MB
Release : 2015-04-15
Category : Performing Arts
ISBN : 1477303979

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Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children’s properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger’s eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters’ reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger’s decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field’s development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.

Generation G

Author : Marty Norman
Publisher : Thomas Nelson
Page : 209 pages
File Size : 43,54 MB
Release : 2008-03-11
Category : Religion
ISBN : 1418572101

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Advice from the heart of a rather hip and savvy Baby Boomer grandmother offers insight for grandmothering in the twenty-first century. The rules for grandmothers have changed. The new silver generation is savvy and sophisticated-managing businesses, working out with a personal trainer, and traveling to exotic locations. But what about their care and nurturing of the next generation? How can they stay connected and leave a legacy, cheerleading and hand-holding those who come behind? This handbook provides encouragement for grandmothers with the real issues they face today. Seven sections of essays challenge grandmothers to become healers, peacemakers, repairers of the breach in families, and to celebrate life transitions and aging. Topics, both humorous and serious, range from the importance of choosing a name, waiting at the hospital, and getting wrinkles to blended families, step-grandparenting, in-laws, boundaries, and dying. Generation G will inspire grandmothers to realize their calling is great and their gift, of themselves, essential.

Toward Significance

Author : David A. Davis
Publisher :
Page : 200 pages
File Size : 23,74 MB
Release : 2020-08-15
Category :
ISBN : 9781938840371

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This book is a series of essays originally written as weekly letters to pastors and fellow leaders of "normal- size" churches or congregations. Each chapter has practical, highly readable, and Biblically-based insights that resonate with leaders of any size church. Learn not only how to properly manage core issues of character, habit, and organization but also how to avoid stumbling blocks and increase the significance of ministry.

The Lone Ranger Rides

Author : Fran Striker
Publisher : e-artnow
Page : 179 pages
File Size : 11,11 MB
Release : 2021-06-08
Category : Fiction
ISBN :

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In the rogue Wild West, laws don't apply equally to everyone. They are made by the corrupt people and for the corrupt people. But Lone Ranger is on a mission. A mission to deliver justice and bring the rogue ones under the ambit of laws. Together with Tonto, Lone Ranger will do everything in his power to survive and outwit his enemies. Read the original inspiration behind the famous radio series and the Disney movie featuring Armie Hammer and Johnny Depp!_x000D_ Excerpt:_x000D_ "In a remote basin in the western part of Texas, the Cavendish clan raised cattle. From the vast level acreage, where longhorns grew fat on lush grass, the surrounding hills looked verdant and hospitable; but this was pure deceit on Nature's part. Those hills were treacherous, and Bryant Cavendish loved them for that selfsame treachery. Sitting on the porch of his rambling house, the bitter old man spat tobacco-flavored curses at the infirmities that restricted him. His legs, tortured by rheumatism, were propped on a bentwood chair, and seemed slim and out of proportion to his barrel-shaped torso. His eyes, like caves beneath an overhanging ledge, were more restless than usual, as he gazed across the basin. He rasped a heavy thumbnail across the bristle of his slablike jowl..."

Silver Bullets

Author : Pete O'Dell
Publisher : AuthorHouse
Page : 226 pages
File Size : 25,21 MB
Release : 2010-03
Category : Business & Economics
ISBN : 1449040764

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Silver Bullets isn't about understanding the technology of standard, interoperable data; it's about why the technology is important and how you can use it. If you care about effective operations, no matter your job title, this book is for you. Interoperable data is a major game changer for business and information technology, government and commercial, national and international organizations. This book will let you make it happen, versus wondering what happened and how you were left behind. As Frederick Brooks famously noted in The Mythical Man-Month: Essays on Software Engineering, there is no single-approach solution - no Silver Bullet - that delivers significant improvements in productivity, reliability, or simplicity. But in Silver Bullets, Pete O'Dell shows how a single concept - standardized data interoperability - yields improvements in any industry to which it is applied. O'Dell builds his case by reviewing the past. From the Great Wall of China to shipping containers, from punched cards to the VISA network, standardization has fueled enormous breakthroughs. O'Dell investigates current data standardization including XML and the Common Alerting Protocol, using case studies to illustrate success stories ranging from homeland defense to diabetes management. Finally, O'Dell offers practical suggestions on how to get started with interoperable data and points to emerging leaders in commercial, governmental and not-for-profit fields. This accessible, plain-spoken book is full of parables, anecdotes and stories, delivering humor as well as insight. Reading it enables you to make practical decisions about your organization's future and growth. Silver Bullets shines a clear light into your inoperable future.

The Silver Bullet

Author : Lowell Edmunds
Publisher : Greenwood
Page : 176 pages
File Size : 47,23 MB
Release : 1981
Category : Social Science
ISBN :

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"Exploring books, newspapers, magazines, cartoons, bartender's manuals, distillery brochures, and other documents of popular culture, Edmunds traces our attraction to the Martini back to the drink's obscure origins in the nineteenth century."--Front flap of dust jacket.

Legal Writing and the Lone Ranger

Author : Daniel J. Kornstein
Publisher : AuthorHouse
Page : 77 pages
File Size : 28,44 MB
Release : 2020-09-30
Category : Law
ISBN : 1665501804

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This book will improve the writing of anyone connected to the legal profession. Whether you are a law student, a young or experienced practitioner, or even a judge, this book will help you write better. It is filled with tips and insights that work, and is written clearly and entertainingly.