[PDF] The Library Marketing Toolkit eBook

Author : Ned Potter
Publisher : Facet Publishing
Page : 241 pages
File Size : 39,30 MB
Release : 2012-06-23
Category : Business & Economics
ISBN : 1856048063

GET BOOK

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Author : Kate Hall
Publisher : American Library Association
Page : 23 pages
File Size : 26,32 MB
Release : 2019-05-07
Category : Language Arts & Disciplines
ISBN : 083891859X

GET BOOK

New public library directors quickly learn what seasoned directors already know: running a library means you’ve always got your hands full—balancing the needs of staff, patrons, facilities, library boards, and other stakeholders with professional responsibilities like community interactions, legal and financial requirements, and whole lot else that wasn’t exactly in the job description. Whether you are considering becoming a public library director, are brand new to the role, or have settled in but find yourself thinking “there’s got to be a better way,” authors Hall and Parker are here to help. This book walks you through the core components of getting up to speed and then provides templates, sample documents, checklists, and other resources that will make your job easier. Gleaned from their own decades of experience in library leadership positions, in this toolkit they - cover such key topics as employees, trustees, finances, legal issues, library policies, emergency planning, and technology; - discuss strategic planning and share advice on keeping up with trends; - offer nearly two dozen ready-to-use resources, including a Director’s Report Template, a Social Media Policy, an Employee Exit Questionnaire, a Library Cleaning Checklist, a Vision Statement worksheet, and more; and - suggest additional learning opportunities in each chapter to help you continue your learning journey. Public library directors can steer clear of common pain points by relying on the expert guidance and organizational aids in this toolkit.

Author : Mark Aaron Polger
Publisher : Rowman & Littlefield
Page : 332 pages
File Size : 12,43 MB
Release : 2019-03-26
Category : Language Arts & Disciplines
ISBN : 1538125811

GET BOOK

Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

Author : Nancy Falciani-White
Publisher : American Library Association
Page : 163 pages
File Size : 48,25 MB
Release : 2021-03-22
Category : Language Arts & Disciplines
ISBN : 0838937780

GET BOOK

This book can help you create, encourage, and participate in an environment that is conducive to creativity, helping make change a more natural and organic part of the library's culture.

Author : Terry Kendrick
Publisher : Facet Publishing
Page : 241 pages
File Size : 30,44 MB
Release : 2006
Category : Language Arts & Disciplines
ISBN : 185604548X

GET BOOK

Public libraries are increasingly aware of the need for good marketing. Underlying this is a need for competence in marketing planning. Many government and other reports stress the need to get public libraries back into the lives of their users and potential users and this requires significant marketing effort. However, it quickly becomes apparent to public librarians that marketing is far more than simply creating a set of leaflets for their marketing communications. What they need is a simple, practical guide to the whole marketing planning process from goals to implementation of marketing strategies and communications. And along the way they need to troubleshoot the barriers that such activities meet. This highly practical and down-to-earth book, with free downloadable templates and forms on the web, will de-mystify the marketing planning process and set it in the context of modern public library services. Through a series of easy to implement process steps and ideas the reader will see not just what is possible but what is likely to work quickly, and deliver real impact on performance indicators, in a public library context. The book is structured as follows: strategic marketing planning for public libraries: an introduction ambition as the basis for marketing planning making sense of the market for your public library services creating segment-specific value propositions for users and non-users priorities: making sound choices clear objectives and winning strategies attention-grabbing marketing communications implementation and quick progress. Readership: The text is fully international in scope and is written for all those practitioners who recognize the importance of marketing in shaping and positively influencing the direction of public library services.

Author : Anthony Molaro
Publisher : American Library Association
Page : 257 pages
File Size : 16,37 MB
Release : 2015-02-18
Category : Business & Economics
ISBN : 0838912745

GET BOOK

Progress for the sake of progress is all too often a drain on precious time and resources. The communities and users that libraries serve are always changing; true innovation helps libraries adapt to meet their needs and aspirations both now and in the future. This stimulating collection offers numerous snapshots of innovation in action at a range of libraries, showcasing ideas and initiatives that will inspire librarians at their own institutions. Among the topics covered are The importance of creating organizational structures that lead to innovationStrategies for getting library staff and other stakeholders on board and engaged, complete with a step-by-step toolkit for achieving innovative outcomesWays to expand the library beyond its walls to deliver exceptional and innovative services to library usersMoney-saving initiatives that use technology to improve users’ experienceInnovative uses of library spaces, such as designing and implementing a digital media labExamples of creative programming, from running a C2E2-style comic convention, creating an “idea” forum, to re-envisioning a children’s writing club and launching Readtember, a month of literacy programs featuring zombies, dads, and gamingThis valuable sourcebook encourages readers to take big risks, ask deeper questions, strive for better service, and dream bigger ideas.

Author : Eric Otis Simmons
Publisher : Eric Simmons Enterprises, Inc.
Page : 62 pages
File Size : 39,58 MB
Release : 2019-12-04
Category : Reference
ISBN :

GET BOOK

In “Getting Your Book Into Libraries,” Simmons lays out the methodology and strategy he developed to successfully get his self-published books into 85 libraries, including 7 of America’s largest, in less than two years, and without paying for expensive book reviews! Based on Simmons’ article, “How To Get Your Books Into Libraries,” posted by Joanna Penn from TheCreativePenn.com, that generated 4,061 interactions, from readers in thirty (30) countries not long after its posting, and became the top Google search result, out of 1 billion, on the subject. - The first known book on the topic of how Authors can get their books into libraries!

Author : Megan Hodge
Publisher : Assoc of College & Research Libraries
Page : 0 pages
File Size : 19,77 MB
Release : 2019
Category : Academic librarians
ISBN : 9780838989579

GET BOOK

Students are emerging scholars whose work should be recognized and shared in conversation with work done by established scholars. Broken into four sections--Library as Laboratory, Library as Forum, Library as Archive, and Articulating the Value of Student Work-Scholarship in the Sandbox contains case studies and discussions from diverse perspectives including students, classroom professors, academic staff, and librarians from across North America--back cover.