[PDF] The Lawyers Guide To Effective Yellow Pages Advertising eBook

Author : Kerry Randall
Publisher : American Bar Association
Page : 228 pages
File Size : 48,62 MB
Release : 2005
Category : Business & Economics
ISBN : 9781590316214

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Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.

Author : Kerry Randall
Publisher : Lpm ABA
Page : 222 pages
File Size : 50,97 MB
Release : 2002
Category : Business & Economics
ISBN :

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This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.

Author : Larry Chambers
Publisher : CRC Press
Page : 352 pages
File Size : 17,30 MB
Release : 2020-03-12
Category : Business & Economics
ISBN : 1000077616

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Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in the target market's trade magazines, newspapers, and journals. The author features effective writing and presentation tips with how-to-write methods for non-writers. The techniques are designed to help readers stand out above the crowd. The book outlines successful marketing plans and prospecting strategies showing readers how to build image and credibility, shorten the sales process, and create an endless stream of pre-endorsed sales prospects.

Author : Reid F. Trautz
Publisher : American Bar Association
Page : 160 pages
File Size : 30,44 MB
Release : 2009
Category : Law
ISBN : 9781604424683

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Busy lawyers do not have dozens of extra hours to conduct research looking for new tips and ideas to streamline and enhance their practice of law. They need just-in-time learning to acquire the knowledge necessary to build their practices. This convenient pocket guide is the best ever collection of practical tips, ideas, and techniques to help you survive, thrive, and find success in the practice of law.

Author : Barry Maher
Publisher : Barry Maher
Page : 299 pages
File Size : 11,83 MB
Release : 2006-07-25
Category : Business & Economics
ISBN : 0978732111

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The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.

Author : K. William Gibson
Publisher : American Bar Association
Page : 708 pages
File Size : 21,66 MB
Release : 2005
Category : Law
ISBN : 9781590314807

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The contributors share time-tested advice on approaches, methods, systems, and perspectives that have resulted in thriving solo and small firm law practices in the real world. This book contains proven solutions for problems and issues that, sooner or later, every practitioner will have to face.