[PDF] The Instigatory Theory Of Ngo Communication eBook

Author : Evandro Oliveira
Publisher : Springer
Page : 262 pages
File Size : 48,22 MB
Release : 2019-05-31
Category : Language Arts & Disciplines
ISBN : 3658268581

GET BOOK

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.

Author : Gisela Gonçalves
Publisher : Taylor & Francis
Page : 497 pages
File Size : 47,80 MB
Release : 2022-10-12
Category : Business & Economics
ISBN : 1000689115

GET BOOK

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

Author : Giuliana Sorce
Publisher : Routledge
Page : 182 pages
File Size : 12,36 MB
Release : 2021-11-03
Category : Social Science
ISBN : 100047495X

GET BOOK

This book examines the central role media and communication play in the activities of Non-Governmental Organizations (NGOs) around the globe, how NGOs communicate with key publics, engage stakeholders, target political actors, enable input from civil society, and create participatory opportunities. An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NGO organizing from all over the world—ranging from Sudan via Brazil to China – to illustrate the particular contexts that make NGO advocacy necessary, while also highlighting successful initiatives to illuminate the important spaces NGOs occupy in civil society. This comprehensive and wide-ranging exploration of global NGO communication will be of great interest to scholars across communication studies, media studies, public relations, organizational studies, political science, and development studies, while offering accessible pieces for practitioners and organizers.

Author : Juan Luis Martinez
Publisher :
Page : 18 pages
File Size : 41,49 MB
Release : 2013
Category :
ISBN :

GET BOOK

Solidarity is more than just a feeling of compassion and suffering. On the contrary, it is the firm and unshakeable conviction of the need to make an effort for the common good. It arises out of the conviction that all men are equal and although it is clearly the case that an emotional appeal has to exist for supportive action to be brought about, it is not alone enough to turn sporadic aid into a stable line of conduct. We believe that it is necessary for there to be an effective evolution of the communication practices of NGOs, especially in the case of advertising, so as to base it on more rational and positive arguments that highlight the way the organization stands out, the effectiveness of its methods of action and the transparency of its management.

Author : Matthew Powers
Publisher : Reuters Institute Global Journalism Series
Page : 224 pages
File Size : 46,3 MB
Release : 2018
Category : Foreign news
ISBN : 9780231184922

GET BOOK

A new era of NGO-driven news? -- The changing faces of NGO communication work -- The partially opening news gates -- The strategic advocate in the digital storm -- Publicity's ends -- Explaining the endurance of news norms -- The possibilities and limitations of NGO communication

Author : Accenture Foundation
Publisher : SAGE Publications Pvt. Limited
Page : 0 pages
File Size : 12,29 MB
Release : 2009-10-06
Category : Social Science
ISBN : 9788132101208

GET BOOK

This unique and easy-to-use book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector. Drawing on principles of corporate governance, the author presents a clear, step-by-step, hands-on approach to positioning one's cause effectively with stakeholders, policy-makers, media and the general public.

Author : Evandro Oliveira
Publisher : Vernon Press
Page : 308 pages
File Size : 38,41 MB
Release : 2016-10-01
Category : Language Arts & Disciplines
ISBN : 1622731948

GET BOOK

Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.

Author : Yoshitaka Miike
Publisher : Routledge
Page : 544 pages
File Size : 49,93 MB
Release : 2022-03-11
Category : Language Arts & Disciplines
ISBN : 1000536203

GET BOOK

Moving beyond the U.S.-Eurocentric paradigm of communication theory, this handbook broadens the intellectual horizons of the discipline by highlighting underrepresented, especially non-Western, theorists and theories, and identifies key issues and challenges for future scholarship. Showcasing diverse perspectives, the handbook facilitates active engagement in different cultural traditions and theoretical orientations that are global in scope but local in effect. It begins by exploring past efforts to diversify the field, continuing on to examine theoretical concepts, models, and principles rooted in local cumulative wisdom. It does not limit itself to the mass-interpersonal communication divide, but rather seeks to frame theory as global and inclusive in scope. The book is intended for communication researchers and advanced students, with relevance to scholars with an interest in theory within information science, library science, social and cross-cultural psychology, multicultural education, social justice and social ethics, international relations, development studies, and political science.