[PDF] The Insiders Guide To Marketing Green Buildings eBook

Author : Jerry Yudelson
Publisher :
Page : 206 pages
File Size : 16,84 MB
Release : 2004-01-01
Category : Sustainable architecture
ISBN : 9780976501909

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The first book to cover the marketing issues for businesses involved in the green building industry.

Author : Jerry Yudelson
Publisher : CRC Press
Page : 176 pages
File Size : 46,23 MB
Release : 2020-12-17
Category : Business & Economics
ISBN : 877022255X

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Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.

Author : Jerry Yudelson
Publisher : Routledge
Page : 313 pages
File Size : 16,42 MB
Release : 2012-07-26
Category : Architecture
ISBN : 1136380027

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Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.

Author : Matt Belcher
Publisher : Builderbooks
Page : 0 pages
File Size : 46,9 MB
Release : 2009
Category : House & Home
ISBN : 9780867186444

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This insider's guide to residential green building leads builders through the actual residential construction process and details how green building techniques can be applied. Belcher makes a case for affordable green building based on personal experiences and details.

Author : Daniel K. Slone
Publisher : John Wiley & Sons
Page : 370 pages
File Size : 44,85 MB
Release : 2008-08-18
Category : Architecture
ISBN : 0470053291

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Written by pioneering attorneys in the emerging fields of urbanism and green building, A Legal Guide to Urban and Sustainable Development for Planners, Developers and Architects offers you practical solutions for legal issues you may face in planning, zoning, developing, and operating such communities. Find information on legal issues related to urban form, legal mechanisms and ways to incorporate good urban design into local land regulation, overcoming impediments to sound urban design practice, and state and Federal issues related to the legal issues of urban design and planning.

Author : Bruce L. KATCHER Ph.D.
Publisher : AMACOM Div American Mgmt Assn
Page : 273 pages
File Size : 13,29 MB
Release : 2010-03-15
Category : Business & Economics
ISBN : 0814414370

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Whether you’re a beginner just starting up a consulting practice, or a veteran looking for ways to invigorate your existing business, An Insider’s Guide to Building a Successful Consulting Practice is an invaluable resource. Featuring real stories from consultants in diverse industries, the book offers simple yet powerful ways to: Identify a market and narrow your focus • Make a smooth transition from employee to independent consultant • Sell effectively even if you’ve never sold before • Establish visibility through speaking, writing, and networking • Build credibility by leveraging the credibility of others • Set prices based on value • Develop a marketing strategy and divide your time between marketing and delivering your services • Keep plenty of work in your pipeline • Adapt and thrive in any market condition • And much more Complete with the results of an original survey of 200 successful independent consultants, this handy guide provides the kind of real-life advice you need to build a thriving business.

Author : Jerry Yudelson
Publisher : Island Press
Page : 270 pages
File Size : 39,43 MB
Release : 2010-04-16
Category : Architecture
ISBN : 1597267635

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The “green building revolution’’ is happening right now. This book is its chronicle and its manifesto. Written by industry insider Jerry Yudelson, The Green Building Revolution introduces readers to the basics of green building and to the projects and people that are advancing this movement. With interviews and case studies, it does more than simply report on the revolution; it shows readers why and how to start thinking about designing, building, and operating high performance, environmentally aware (LEED-certified) buildings on conventional budgets. Evolving quietly for more than a decade, the green building movement has found its voice. Its principles of human-centered, environmentally sensitive development have reached a critical mass of architects, engineers, builders, developers, professionals in government, and consumers. Green buildings are showing us how we can have healthier indoor environments that use far less energy and water than conventional buildings do. The federal government, eighteen states, and nearly fifty U.S. cities already require new public buildings to meet “green” standards. According to Yudelson, this is just the beginning. The Green Building Revolution describes the many “revolutions” that are taking place today: in commercial buildings, schools, universities, public buildings, health care institutions, housing, property management, and neighborhood design. In a clear, highly readable style, Yudelson outlines the broader “journey to sustainability” influenced by the green building revolution and provides a solid business case for accelerating this trend. Illustrated with more than 50 photos, tables, and charts, and filled with timely information, The Green Building Revolution is the definitive description of a major movement that’s poised to transform our world.

Author : Kari Foster
Publisher : John Wiley & Sons
Page : 462 pages
File Size : 29,47 MB
Release : 2012-02-13
Category : Architecture
ISBN : 1118174860

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An illustrated guide to "green" design strategies "This is a book that many in the design community have been waiting for--a volume that clearly and succinctly lays out the strategies and tools at our disposal for creating interiors that will serve not only our clients' needs, but also those of the planet. Best of all, it's an inspiration to read, allowing each of us to see our way to becoming a part of the design solution needed for a sustainable future. If you are a designer, you need this book!" --Sarah Susanka, FAIA, author of the Not So Big series and Home by Design "This excellent book will benefit designers of residential interiors that incorporate sustainable design into their practices or are looking to begin to do so. Designers may be surprised by the variety of projects shown that are great examples of residential sustainable interiors." --Bernadette Upton, ASID, LEED AP, founding member of the Sustainable Design Council and member of the Florida Green Building Coalition Issues of sustainability and environmental consciousness have been increasingly important to designers of residential interiors. A leading firm that has built its expertise in addressing environmental concerns in residential interiors, Associates III presents solutions for the design practitioner in this book. Covering topics such as indoor air quality, identifying low-impact materials, conserving energy and water, and support of construction teams in reducing waste, Sustainable Residential Interiors provides designers with the necessary information and tools to integrate environmentally responsible design into their practice. Sustainable Residential Interiors takes readers through an integrated design process, showing how sustainable principles and practices can be applied on virtually every level of interior design. Taking a practical, hands-on approach, this accessible and easy-to-understand resource guide includes: Visual examples of sustainable projects and applications Critical thinking about environmental issues within homes Guidelines for clients and project teams Helpful checklists for greening projects and specification In-depth information to promote understanding and assist in specifying interior finishes and furnishings Questions for manufacturers and vendors Effective methods of marketing sustainable design services