[PDF] The Impact Of Eu Accession On The Marketing Strategies Of Polish Food Companies eBook

Author : Paweł Bryła
Publisher :
Page : 15 pages
File Size : 18,55 MB
Release : 2017
Category :
ISBN :

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Purpose - The purpose of this paper is to examine major marketing developments in the Polish food-processing sector following the EU accession. The aim is to discern the impact of EU integration on several variables characterising the marketing and business strategies; to determine the sources of competitive advantage on the domestic market and abroad; and to distinguish the most popular development directions.Design/methodology/approach - The paper is based on the author's research study. A postal questionnaire survey was conducted among 780 food-processing companies located in Poland and 30 interviews were conducted with representatives of the industry participating in the International Trade Fair Polagra in Poznan.Findings - There was a systematic growth of export orientation in the study sample after joining the EU. The representatives of the industry usually pointed out either a positive or neutral country-of-origin effect. The crucial sources of competitive advantage differed according to the target market. The importance of quality guarantees and successful branding was much higher in exports, whereas taste and price played a relatively greater role on the domestic market. A growing prevalence of the strategy of backward contractual market channel integration was observed. The findings confirmed the growing attractiveness of internationalisation strategies among Polish food processors after EU accession.Originality/value - The paper provides original insights on the evolution of marketing and business development strategies in Poland after joining the EU. The topic has not been widely discussed at the level of food-processing industry. The results may be useful to managers from Central and Eastern European food companies.

Author : Paweł Bryła
Publisher : Taylor & Francis
Page : 323 pages
File Size : 32,33 MB
Release : 2022-10-06
Category : Business & Economics
ISBN : 1000719057

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Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards a country and its products can provide valuable insights for marketing strategies. This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers. The book aims to determine how appeals to the domestic or foreign country-of-origin provided through claims, symbols, labels, and quality signs can affect consumer attitudes and food purchase intentions as well as to contextualise consumer behaviour issues in the broader picture of the entire system of food production and distribution. The reader will gain a comprehensive understanding of consumer ethnocentrism and country-of-origin effect on the food market based on a series of original research studies conducted in Poland. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomena under study. Based on original research, this innovative volume will be a valuable resource for consumer behaviour, food marketing, and international marketing scholars and students.

Author : Silva, Carlos Francisco e
Publisher : IGI Global
Page : 313 pages
File Size : 19,69 MB
Release : 2023-09-07
Category : Business & Economics
ISBN : 1668466155

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In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries. Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets.

Author : Paweł Bryła
Publisher : Springer
Page : 304 pages
File Size : 19,53 MB
Release : 2017-08-07
Category : Business & Economics
ISBN : 3319598910

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Exploring the competitiveness and profitability of the agricultural sector in Central Europe, this book argues that the successful management of agricultural enterprises is inconceivable without the knowledge and application of modern forms of management and technology. Organised in an analytical framework and offering comprehensive empirical data, this book focusses on the countries of Poland, the Czech Republic, and Hungary. The contributors identify good practices, unresolved problems, and factors influencing profitability. Topics explored include the challenges of increasing sales potential, competitiveness, partnerships and cooperation, human resources issues, and risk management. By constituting a valuable source of knowledge, Managing Agricultural Enterprises is important to those researching the agricultural industry and management, but also to policy-makers and managers of agricultural enterprises.

Author : Joanna Mastalerek
Publisher : GRIN Verlag
Page : 16 pages
File Size : 48,19 MB
Release : 2005-02-14
Category : Political Science
ISBN : 3638349926

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Essay from the year 2005 in the subject Politics - Topic: European Union, grade: A -, Jagiellonian University in Krakow (Europaeistik), course: Business and Markets in Central Eastern Europe, language: English, abstract: Poland ́s accession to the EU in May 2004 is supposed to have positive long-term effects on the Polish economy. In the short-term it has considerably charged Polish companies with the burden of new costs and challenges linked to the EU accession, for instance adopting the EU ́s environmental or quality standards. Particularly small and mediumsized, who are particularly sensitive to the changes in their business environment, struggle with the challenges of the EU accession and are seriously concerned by the increased competition on the internal market 1 . To cushion up these effects the EU supports Polish SMEs by means of different Community funds, whose legal basis can be found in Art. 130, 130a and 130b of the Treaty of Maastricht, stipulating that: “In order to promote its overall harmonious development, the Community shall develop and pursue its actions in leading to the strengthening of its economic and social cohesion. [...] encouraging an environment favourable to initiative and to the development of undertakings throughout the Community, particularly small and medium-sized undertakings [...] The Community shall also support the achievement of these objectives by the action it takes through the Structural Funds (European Agricultural Guidance and Guarantee Fund, Guidance Section; European Social Fund; European Regional Development Fund), the European Investment Bank and other existing financial instruments.”

Author : Nikola Puvača
Publisher : MDPI
Page : 330 pages
File Size : 12,12 MB
Release : 2021-08-18
Category : Science
ISBN : 3036512195

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Developing sustainable organic agriculture and resilient agribusiness sector is fundamental, keeping in mind the value of the opportunity presented by the growing demand for healthy and safe food globally, with the expectation for the global population to reach 9.8 billion by 2050, and 11 billion by 2100. Lately, the main threats in Europe, and worldwide, are the increasingly dynamic climate change and economic factors related to currency fluctuations. While the current environmental policy provides several mechanisms to support agribusinesses in mitigating organic food for daily increasing human population and stability of the currency, it does not contemplate the relative readiness of individuals and businesses to act correctly. Organic farming is the practice that relies more on using sustainable methods to cultivate crops and produce food animals, avoiding chemicals and dietary synthetic drug inputs that do not belong to the natural ecosystem. Organic agriculture can also contribute to meaningful socioeconomic, ecologically sustainable development, and significantly in the development of the agribusiness sector, especially in developing countries.

Author : Ellen Vos
Publisher : Routledge
Page : 553 pages
File Size : 44,60 MB
Release : 2009-01-26
Category : Law
ISBN : 1135391521

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Uncertain Risks Regulated compares various models of risk regulation in order to understand how these systems shape the relationship between law and science, and how they attempt to overcome public distrust in science-based decision-making. The book contributes to the ongoing debate relating to uncertainty and risks - and the difficulties faced by the European Union in particular - in regulating theses issues, taking account of both national and international constraints. The term 'uncertain risk' is comparable with notions of hazard and indeterminate risk, as deployed within the social sciences; but it also aims to capture the modern regulatory reality that a non-quantifiable hazard must still be addressed by society, law and its regulators. Decisions must be taken in the face of uncertainty. And, whilst it is not possible to provide clear cut models of risk regulation, in focusing on regulatory practices at a national, EU and international level, the contributors to this volume aim to use fact finding as a core instrument of learning for risk regulation.

Author : Karolina ?urek
Publisher : Martinus Nijhoff Publishers
Page : 289 pages
File Size : 15,36 MB
Release : 2011-11-11
Category : Law
ISBN : 900419584X

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Combining an empirical analysis of the evolution of EU food regulation with a theoretical study of selected mechanisms used in governing food, this book provides a critical outlook on the capacity of the regulatory system to accommodate increased post-enlargement diversity of socio-economic concerns.