[PDF] The Impact Of E Commerce On The Logistics Function Of An Airline Executive Brief eBook
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Seminar paper from the year 1998 in the subject Business economics - Trade and Distribution, grade: 1, The University of Sydney, language: English, abstract: TThe impact of electronic commerce on logistics functions is considerable. It will foster the necessity of coordinating particularly marketing and logistics functions. The use of electronic commerce will lead to significant reductions in cost and increased revenues (sections 6 to 10). The most important being: significant reduction in distribution cost (section 9). Incremental revenues through reduced inventory of seats (section 8) The costs of implementing electronic commerce are significant, however savings in airline operations costs of up to 70% have been reported, depending on the share of electronic tickets. As long as this share remains low, short-term revenues cannot be expected (section 11).
This study pursues an aim to analyze how e-commerce retailers entry to air cargo market with own air fleet development might influence international cargo airline business. The Russian air carrier, AirBridgeCargo, was selected as a research object. A preliminary analysis was conducted to form a theoretical basis for achieving the main research goal. This analysis included providing a general overview of air cargo and e-commerce markets and further evaluation of ecommerce impact on air cargo. Then a methodology comprising four consistent stages was employed to reveal step by step some facts required to provide a comprehensive answer to the research question. Results obtained with selected methodology application demonstrated that e-commerce retailers penetration into air cargo market might affect AirBridgeCargo and other cargo airlines in both negative and positive ways depending on what kind of strategy they will follow to withstand this new market entrant challenge. A recommendation part conjectured that a combination of competition and cooperation strategies changing according to market conditions of particular regions might be selected in relation to e-commerce retailers and their air cargo operations development as an optimal decision to embrace growing air cargo volumes of e-commerce shipments.
Why study air cargo? Consider that this sector moves only 2% of the global volume of goods but a huge 35% by value, reserved for the most costly and time-sensitive products. Air logistics is an economically and strategically important industry, and a rich source of opportunity for graduating students and logistics or SCM professionals. Get a head start in this vital part of your business with this comprehensive and lively overview. It’s the only book available to focus on the role of air freight in the global supply chain. It includes a brief history; the functions of the various players in the industry (forwarders, airlines, airports, government agencies); regulations and restrictions; terrorism management. It details the benefits of air transport, and weighs them against its considerable environmental impact to explore the question of its sustainability. Finally, it considers the future of the industry in a dynamic and increasingly globalised world. Enriched throughout with real life case studies and contributions from global industry experts, this is a ground-level introduction with a practical approach: all the student or professional will need to get ahead in air logistics!
Airline E-commerce Book Structure Book Description Online travel is big business and has become one of the most popular items purchased by consumers on the internet. According to one estimate, in 2012, approximately $313 billion or over one third of total B2C travel was spent on online travel products with air travel alone accounting for 61% or $191 billion. A variety of contributing factors is responsible for this development: the emergence of the commercial internet in the mid-1990s; a change in the behavior of consumers who through inexpensive internet access and growing familiarity with easy-to-use technology today shop 24/7 from anywhere in the world; airline companies use the internet not only as a new platform to service, sell and market but - by cutting traditional supply channels and reaching directly to the end consumer - also to realize cost savings in their sales and distribution value chains; the arrival of new intermediaries in the form of online travel agencies, meta search engines, network affiliates, and other mass sales and marketing websites that distribute travel products to the public; the growing prevalence of mobile platforms and social media allowing for new unprecedented forms of interactivity with shoppers of travel products. Airline companies everywhere have integrated electronic commerce or e-commerce into their business operations in various shapes and forms. Today, it is no longer a question of 'if' for an airline company but 'how' to deal with e-commerce and leverage it to enhance its competitiveness. With plenty of references to and examples of leading companies from the airline industry and beyond, this book discusses the critical success factors for an airline e-commerce strategy and the role of e-commerce in sales & distribution, marketing, and customer service. Furthermore, explored are the various organizational structures to manage e-commerce, the handling of day-to-day web site operations like site content management and security, the growing concerns surrounding web site privacy, emerging social media and mobile trends, and the role of e-commerce in managing airline emergency situations. This book is an introduction to the business & technology cross-over topic of airline e-commerce and could be of interest to students and practitioners alike - from the airline travel industry and beyond. Table Of Contents Part I. Introduction to Airline E-commerce Chapter 1: Introduction Chapter 2: The Fundamentals of Airline E-commerce Chapter 3: Airline Web Site Product Overview Part II. Airline E-commerce Strategy & Applications Chapter 4: Airline E-commerce Strategy Chapter 5: Airline Web Marketing Chapter 6: Airline E-Sales & Distribution Chapter 7: Airline Customer Service in Cyberspace Part III. Airline E-commerce Operation Chap 8: The Airline E-commerce Organization Chap 9: Airline Web Site Management Chap 10: Crucial Airline E-commerce Issues - Web Site Privacy - Social Media & Mobile - Emergency Response Planning
In the recent years there is exponential increase in e-commerce activities and logistics has become the back bone of e-commerce business. It is important for e-commerce business to better understand forward, reverse and green logistics. This book "Logistics in e-Commerce Business" helps e-Commerce businesses (e-tailers) around the world to understand, manage forward logistics, reverse logistics and green logistics operations, which are key to success. As the product return rates of pure e-tailers (Internet Retailers) are higher than brick-n-mortar retailers (Traditional Retailers) the e-commerce companies are facing the challenge of managing the returns as it is affecting every channel member of the supply chain causing substantial impact on profits. E-Commerce organizations can no longer overlook reverse logistics but it must become the core activity of the organizations supply chain, in fact many e-commerce organizations are using reverse logistics management capabilities as market differentiators. Smart e-commerce businesses identify the importance of reverse logistics and manage returns effectively. The Reverse Logistics Metrics (RLM) helps to measure the financial impact of returns on the firm and on other members of the supply chain. Logistics companies increasingly understanding the importance of green logistics which enables them in greening of every channel member of the supply chain reducing its impact on People (Society), Planet (Environment), and Profit (Economy)
This publication analyses the main legal issues arising out of the use of electronic signatures and authentication methods in international transactions. It provides an overview of methods used for electronic signature and authentication and their legal treatment in various jurisdictions. The study considers the use of these methods in international transactions and identifies the main legal issues related to cross-border recognition of such methods, with a special attention to international use of digital signatures under a Public Key Infrastructure.
Electronic commerce has the potential to radically alter some economic activities and the surrounding social environment. It changes the business environment, accelerates changes under way, increases interactivity, encourages openness, and alters the notion of time.This book examines such issues as the potential for growth of electronic commerce, its impact on the efficiency of the economy, its effects on how business is organized, and on markets, on jobs, and on society. It points out that countries will dismantle barriers to global electronic commerce at different rates, and that this may raise competitive concerns. It also discusses the electronic commerce's impacts on the costs of owning a "store," carrying inventory, conducting sales, placing and processing orders, customer support, and product distribution.