[PDF] The Impact Of Campaign Promises On Voter Behavior eBook

Author : Tabitha Bonilla Worsley
Publisher :
Page : pages
File Size : 27,48 MB
Release : 2014
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ISBN :

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How does a candidate's rhetoric affect a voter's understanding of the candidate's position? Campaign promises, specifically, seem like they would affect voter opinion differently than position statements made without a promise. This dissertation develops a theory of how promises affect voter opinions of candidates with regard to non-promise position statements. Specifically, I argue that promises serve as commitments to voters of an action the candidate will take on a specific issue when in office. By increasing their perceived commitment to an issue, promises alter voter opinions both prospectively and retrospectively. Through a descriptive study of promise-making throughout the televised, presidential election debates, I show that there is a distinction between promises and non-promise position-taking in actual campaigns. I then present data from several survey experiments that demonstrate that promises have an impact on voter evaluations of candidates, and how they affect voter opinions. Ultimately, this dissertation points to the importance of understanding political rhetoric in position-taking.

Author : Tabitha Bonilla
Publisher :
Page : pages
File Size : 30,14 MB
Release : 2021
Category : POLITICAL SCIENCE
ISBN : 9781108824248

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"Campaign promises are a critical component to conceptions of democratic representation. Candidates make promises, voters (prospectively) use those promises to choose candidates, and then evaluate them (retrospectively) based on those promises. Most research dedicated to understanding campaign promises focuses on promise fulfillment. Other research considers how candidate positions on various policies influence voter decision-making but ignores candidate commitment to those issues. I argue that understanding how campaign promises function during campaigns is an important missing piece to our understanding of representation. In context of campaigns, I offer an important conceptual clarification to the theory of promises by defining promises operationally as policy statements that indicate an action the candidate intends to carry out if elected. Thus, policy statements can be issued without promising, indicating a candidate's stance on an issue. This critical distinction, I argue, leads to several important contributions to our understanding for how promises matter to voters both prospectively and retrospectively that I test observationally and experimentally throughout the book. I develop a theoretical framework to examine how the conceptual distinction in campaign promises might matter by rigorously defining promises and giving context to what we already understand about promises. I argue that promising increases a candidate's appeared commitment on an issue. Because campaign promises serve as a signal for what candidates will do if elected, by increasing commitment to an issue, candidates are sending a stronger signal about their intended actions in office. Because voters disapprove of candidates who act out of step with their policy platforms, there can be relative confidence that an increased commitment to a position does not come without consequence, thus cementing promises as a strong signal of commitment. It follows then that this stronger signal will be preferred by individuals who hold the same position on the issue, and will more strongly repulse individuals who disagree with the candidate. The result of this argument is that promises polarize voter opinions of candidates"--

Author : Tabitha Bonilla
Publisher : Cambridge University Press
Page : 196 pages
File Size : 12,42 MB
Release : 2022-02-03
Category : Political Science
ISBN : 1108910378

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Campaign promises are a cornerstone of representative democracy. Candidates make promises to signal to voters their intentions in office and voters evaluate candidates based on those promises. This study unpacks the theorized pathway regarding campaign promises: not whether promises are kept, but what purpose promises serve, what they signal, and how they affect voter decision-making. The author explores the pathways and conditions influencing promises and finds that promises tend to have a polarizing effect on voters' opinions of politicians, attracting similarly-positioned voters and strongly repelling voters who disagree with a candidate's position. In addition, voters perceive promise breakers as less honest and less likely to follow through than candidates who more weakly took the same position. With a wealth of data and fascinating case studies, this book is full of important insights into electoral psychology and the study of promises, campaigning, and representation.

Author : Cesi Cruz
Publisher :
Page : 0 pages
File Size : 25,53 MB
Release : 2018
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Can campaign promises change voter behavior, even where clientelism and vote buying are pervasive? We elicit multidimensional campaign promises from political candidates in consecutive mayoral elections in the Philippines. Voters who are randomly informed about these promises rationally update their beliefs about candidates, along both policy and valence dimensions. Those who receive information about current promises are more likely to vote for candidates with policy promises closest to their own preferences. Those informed about current and past campaign promises reward incumbents who fulfilled their past promises; they perceive them to be more honest and competent. However, voters with clientelist ties to candidates respond weakly to campaign promises. A structural model allows us to disentangle information effects on beliefs and preferences by comparing actual incumbent vote shares with shares in counterfactual elections: both effects are substantial. Even in a clientelist democracy, counterfactual incumbent vote shares deviate more from actual shares when policy and valence play no role in campaigning than when vote-buying plays no role. Finally, a cost benefit analysis reveals that vote-buying is nevertheless more effective than information campaigns, explaining why candidates do not use them.

Author : E. Naurin
Publisher : Springer
Page : 201 pages
File Size : 37,17 MB
Release : 2011-07-14
Category : Political Science
ISBN : 0230319300

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An exploration of whether politicians are perceived to keep their election promises. While scholars claim that parties act on most of their election promises, citizens hold the opposite view. This 'Pledge Puzzle' guides Naurin in her analysis of the often referred to but not empirically investigated, 'conventional wisdom' about election promises.

Author : Henry E. Brady
Publisher : University of Michigan Press
Page : 406 pages
File Size : 27,38 MB
Release : 2006-04-03
Category : Political Science
ISBN : 0472069217

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Do political campaign events determine election winners? For too long, political scientists argued that issues, not campaigns, determinedwhether politicians won or lost. Journalists and party activists, on theother hand, devoted their energy to refining candidates' public images, through events, advertisements and media appearances. CapturingCampaign Effects brings together an outstanding list of experts in theemerging field of campaign effects to study the influence of campaignson our political cultur

Author : Samuel L. Popkin
Publisher : University of Chicago Press
Page : 335 pages
File Size : 46,63 MB
Release : 2020-05-15
Category : Political Science
ISBN : 022677287X

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The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post

Author : Barbara Allen
Publisher : Rowman & Littlefield
Page : 475 pages
File Size : 18,78 MB
Release : 2018-10-18
Category : Business & Economics
ISBN : 1498531601

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Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

Author : David M. Farrell
Publisher : Psychology Press
Page : 225 pages
File Size : 17,35 MB
Release : 2002
Category : Advertising, Political
ISBN : 0415255937

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This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences.

Author : Bernard Grofman
Publisher : University of Michigan Press
Page : 298 pages
File Size : 12,5 MB
Release : 1993
Category : Business & Economics
ISBN : 9780472083435

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A review of the consequences for political science of Anthony Downs's seminal work.