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Author : Susan Dillon
Publisher : A&C Black
Page : 186 pages
File Size : 35,45 MB
Release : 2011-10-01
Category : Design
ISBN : 2940411581
The Fundamentals of Fashion Management provides a guide to how the fashion industry works, examining the processes, roles and objectives that make up this multifaceted industry.
Author : Susan Dillon
Publisher : Bloomsbury Publishing
Page : 200 pages
File Size : 22,40 MB
Release : 2018-10-04
Category : Business & Economics
ISBN : 135003083X
The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
Author : Rosemary Varley
Publisher : Bloomsbury Publishing
Page : 359 pages
File Size : 31,64 MB
Release : 2018-10-30
Category : Business & Economics
ISBN : 1350315796
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.
Author : Ranjit Thind
Publisher : Routledge
Page : 175 pages
File Size : 34,84 MB
Release : 2017-11-20
Category : Business & Economics
ISBN : 135166221X
Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm’s growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.
Author : Clare Harris
Publisher : Bloomsbury Publishing
Page : 217 pages
File Size : 18,44 MB
Release : 2020-08-06
Category : Design
ISBN : 135019378X
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
Author : Marianne Bickle
Publisher : Bloomsbury Publishing USA
Page : 354 pages
File Size : 46,62 MB
Release : 2010-06-21
Category : Business & Economics
ISBN : 1628921005
Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today's principles to future practices of fashion marketing.
Author : Olga Mitterfellner
Publisher : Routledge
Page : 273 pages
File Size : 39,73 MB
Release : 2019-11-14
Category : Business & Economics
ISBN : 042983716X
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.
Author : Susan Dillon (MBA)
Publisher :
Page : pages
File Size : 32,65 MB
Release : 2016
Category : Clothing trade
ISBN : 9781474218528
The fashion industry is big business and employs many people in a variety of roles. This text provides broad knowledge of how the fashion industry works, by examining the processes, roles and objectives that make up this multifaceted industry.
Author : Yi Wang
Publisher : Routledge
Page : 130 pages
File Size : 30,58 MB
Release : 2018-11-12
Category : Business & Economics
ISBN : 1315466511
The fashion industry has a dynamic, ever-changing landscape. The last decade has seen a shift in consumer expectations and a heightened dependence on efficient and effective supply chain management. These shifts in the consumer mentality have already forced apparel retailers to adapt, making changes throughout their organisations to maintain consumer loyalty. This new text provides an overview of the latest trends and advances in fashion supply chain management and logistics, including: The fundamentals of fashion supply chain management Strategic management of the fashion supply chain, including the planning aspect of management Technology in fashion supply chain management Radio-frequency identification (RFID) and interoperability Drawing on the expertise of academics, researchers and industry experts, including a wealth of real-life international cases, this book is ideal for advanced undergraduate and postgraduate students and academics of fashion management, logistics and supply chain management, as well as practising professionals.
Author : Peggy Johnson
Publisher : American Library Association
Page : 425 pages
File Size : 43,84 MB
Release : 2009-01-01
Category : Language Arts & Disciplines
ISBN : 0838990495
In this fully updated revision, expert instructor and librarian Peggy Johnson addresses the art in controlling and updating your library's collection.