[PDF] The Expressive Organization Linking Identity Reputation And The Corporate Brand eBook

Author : Majken Schultz
Publisher : OUP Oxford
Page : 314 pages
File Size : 50,38 MB
Release : 2000-08-17
Category : Brand name products
ISBN : 0191583235

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This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

Author : Majken Schultz
Publisher :
Page : 0 pages
File Size : 13,24 MB
Release : 2023
Category : Brand name products
ISBN : 9781383019223

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This text contains a collection of the most recent thinking on organizational identity, reputation, and branding and challenges a numer of well-established theories and concepts within a variety of disciplines and business fields.

Author : Mary Jo Hatch
Publisher : Oxford University Press on Demand
Page : 599 pages
File Size : 42,6 MB
Release : 2004
Category : Business & Economics
ISBN : 0199269467

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Organizational Identity presents the classic works on organizational identity alongside more current thinking on the issues. Ranging from theoretical contributions to empirical studies, the readings in this volume address the key issues of organizational identity, and show how these issues have developed through contributions from such diverse fields of study as sociology, psychology, management studies and cultural studies. The readings examine questions such as how organizations understand who they are, why organizations develop a sense of identity and belonging where the boundaries of identity lie and the implications of postmodern and critical theories' challenges to the concept of identity as deeply-rooted and authentic. Includes work by: Stuart Albert, Mats Alvesson, Blake E. Ashforth, Marilynn B. Brewer, George Cheney, Lars Thoger Christensen, C.H. Cooley, Kevin G. Corley, Barbara Czarniawska, Janet M. Dukerich, Jane E. Dutton, Kimberly D. Elsbach, Wendi Gardner, Linda E. Ginzela, Dennis A. Gioia, E. Goffman, Karen Golden-Biddle, Mary Jo Hatch, Roderick M. Kramer, Fred Rael, G.H. Mead, Michael G. Pratt, Anat Rafaeli, Hayagreeva Rao, Majken Schultz, Howard S. Schwartz, Robert I. Sutton, Henri Taijfel, John Turner, David A. Wherren, and Hugh Willmott. Intended to provide easy access to this material for students of organizational identity, it will also be of interest more broadly to students of business, sociology and psychology.

Author : Tc Melewar
Publisher : Routledge
Page : 281 pages
File Size : 40,27 MB
Release : 2008-04-10
Category : Business & Economics
ISBN : 1134136110

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Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this

Author : David L. Andrews
Publisher : Psychology Press
Page : 296 pages
File Size : 13,58 MB
Release : 2004
Category : Electronic books
ISBN : 9780415333344

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This is the first book to offer a rigorous, theoretically grounded treatment of the Manchester United phenomenon, with each chapter from a leading academic addressing a particular aspect of the central theme.

Author : Jonathan E. Schroeder
Publisher : Taylor & Francis
Page : 246 pages
File Size : 29,90 MB
Release : 2006
Category : Business & Economics
ISBN : 9780415355995

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Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

Author : Tilde Heding
Publisher : Routledge
Page : 389 pages
File Size : 18,64 MB
Release : 2020-05-10
Category : Business & Economics
ISBN : 1000065529

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Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management disciplines of our time. Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.

Author : Susan Hetrick
Publisher : Routledge
Page : 401 pages
File Size : 37,75 MB
Release : 2006-08-14
Category : Business & Economics
ISBN : 1136413839

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The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.