[PDF] The Entertainment King A Case Study Of Walt Disney Co eBook

Author :
Publisher : GRIN Verlag
Page : 23 pages
File Size : 46,84 MB
Release : 2016-02-17
Category : Business & Economics
ISBN : 3668153922

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Case Study from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of the Americas Puebla, language: English, abstract: The following paper is an analysis about Walt Disney. It is an investigation about the business model of the Walt Disney company and its objective is to turn out the characteristics in terms of values and strategies, which made the company to that what it is today- one of the most successful companies and well-known brands in the world. In the first part of the paper we want to examine why Disney has been successful for so long and explain thereby what its core competences and competitive advantages are. In the second section we will have a look on what Michael Eisner did to rejuvenate Disney and what he did to increase the income in his first for years. Finally, in the last part we will evaluate Disney’s policy of acquisitions, define the value they are adding to their different divisions and conclude with the explanation about how that translates into financial performance.

Author : Paul Petersen
Publisher : GRIN Verlag
Page : 26 pages
File Size : 42,42 MB
Release : 2018-04-05
Category : Business & Economics
ISBN : 3668678820

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Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, Cologne Business School Köln, language: English, abstract: The Walt Disney Company is one of the biggest entertainment and media conglomerates around the world. The primary driver of the company's business success is the wide range of entertainment experiences that Disney delivers through its five major business segments. Multiple channels like television, music, film, parks or toy stores are important parts of the merchandising and distribution activities that bring value to the company as a component of the total revenue machinery. Disney's growth strategy follows international expansion activities including investments in new business, companies or business and product lines. The paper begins with an overview about the Walt Disney Company and its principal financial and management information. Afterwards there will be a brief outline about Disney's business segments, target groups and markets that the company is currently operating in. Particularly interesting is the huge network of cross-branding partners that allows Disney to communicate its content marketing messages directly to the target groups. Subsequently there are detailed information about the current market share in Disney's different business segments compared to its competitors in the respective industry. The paper also reveals a study that ranked Disney according to its popularity and reputation around the world. Then there are some information about the founder of Disney and how he established the company from a startup to a recognized global company. In the main part there will be a description and explanation of the company's revenue model and afterwards a SWOT analysis that exhibits in detail which strengths, possibilities, weaknesses and threats the company is facing right now. Finally the paper reveals some solutions on how Disney could approach its weaknesses and threats and entails some suggestions on how to refine the current strategy of Disney. At the end there will be an evaluation of Disney's business model and its potential concerning its competitiveness within the industry.

Author : Bankim Chandra Pandey
Publisher :
Page : 45 pages
File Size : 36,28 MB
Release : 2017-10-31
Category :
ISBN : 9781973192022

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The Walt Disney Co. is the world's most dominant and well-known entertainment company. Mickey Mouse's white gloved hands are dipped in everything from the film industry, domestic and international theme parks, television, and cruise ships to retail shops bursting with Disney toys and memorabilia. The Walt Disney Co. has established a dynasty in entertainment that is so well diversified that a child could be watching the Disney channel in one room, while his mother is watching Lifetime cooking dinner, and his father is kicking back after a tough day at work watching sports recaps on ESPN while planning a getaway for his family to Disney World in Orlando, FL. Not to mention that after dinner, the family will most likely meet in the living room to watch ABC's prime time lineup. The Walt Disney Co. operates in several areas of the media and entertainment industry. Disney produces studio entertainment from companies such as Pixar, Touchstone, Miramax, and Walt Disney that continually hits the market with numerous successes from Toy Story to Pirates of the Caribbean. Disney's television companies include ABC, Lifetime, Disney Channel, The History Channel and ESPN. As far as theme parks, what Disney is perhaps most well known for, they operate Walt Disney World Resort in Florida, Disneyland Resort in California, Tokyo Disney Resort, Disneyland Resort Paris, and Hong Kong Disneyland Resort. Disney also boasts the Disney Cruise Line, ESPN Zone, Disney Vacation Club, and even claims a Disney Virtual Magic Kingdom website (vmk.com). In addition to all of these major lines of entertainment, Disney also profits from consumer products such

Author : Bob Thomas
Publisher :
Page : 392 pages
File Size : 19,68 MB
Release : 1998-07-15
Category : Biography & Autobiography
ISBN :

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Roy O Disney and the Creation of an Entertainment Empire Roy and Walt Disney will go down in entertainment history as one of its all-time most successful teams. Everyone knows about Walt but what of Roy, the older brother whose stormy relationship with Walt helped build their business empire? This is a fully authorised look at the other Disney genius, featuring previously unpublished interviews, notes, letters, and photographs. It illuminates the Disney story as never before.

Author : Neal Gabler
Publisher : Vintage
Page : 914 pages
File Size : 14,71 MB
Release : 2007-10-09
Category : Biography & Autobiography
ISBN : 0679757473

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The definitive portrait of one of the most important cultural figures in American history: Walt Disney. Walt Disney was a true visionary whose desire for escape, iron determination and obsessive perfectionism transformed animation from a novelty to an art form, first with Mickey Mouse and then with his feature films–most notably Snow White, Fantasia, and Bambi. In his superb biography, Neal Gabler shows us how, over the course of two decades, Disney revolutionized the entertainment industry. In a way that was unprecedented and later widely imitated, he built a synergistic empire that combined film, television, theme parks, music, book publishing, and merchandise. Walt Disney is a revelation of both the work and the man–of both the remarkable accomplishment and the hidden life. Winner of the Los Angeles Times Book Prize for Biography USA Today Biography of the Year

Author : Frank T. Rothaermel
Publisher : McGraw-Hill Europe
Page : 400 pages
File Size : 36,61 MB
Release : 2012-02
Category : Management
ISBN : 9780071317924

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Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

Author : James B. Stewart
Publisher : Simon and Schuster
Page : 750 pages
File Size : 26,81 MB
Release : 2008-12-09
Category : Social Science
ISBN : 1847396895

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When you wish upon a star', 'Whistle While You Work', 'The Happiest Place on Earth' - these are lyrics indelibly linked to Disney, one of the most admired and best-known companies in the world. So when Roy Disney, chairman of Disney animation, abruptly resigned in November 2003 and declared war on chairman and chief executive Michael Eisner, he sent shock waves throughout the world. DISNEYWAR is the dramatic inside story of what drove this iconic entertainment company to civil war, told by one of America's most acclaimed journalists. Drawing on unprecedented access to both Eisner and Roy Disney, current and former Disney executives and board members, as well as hundreds of pages of never-before-seen letters and memos, James B. Stewart gets to the bottom of mysteries that have enveloped Disney for years. In riveting detail, Stewart also lays bare the creative process that lies at the heart of Disney. Even as the executive suite has been engulfed in turmoil, Disney has worked - and sometimes clashed - with a glittering array of Hollywood players, many of who tell their stories here for the first time.

Author : Brian J. Robb
Publisher : Robinson
Page : 307 pages
File Size : 29,52 MB
Release : 2014-10-16
Category : Biography & Autobiography
ISBN : 1472110722

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Both a fascinating account of Walt Disney’s own significant artistic creations, from the iconic Mickey Mouse to the groundbreaking Snow White in 1937, and an insightful history of the hugely successful entertainment behemoth he created, from Dumbo to Pixar’s Toy Story, as well as the hugely popular theme parks. But Disney’s dark side is also explored: his disputed parentage; industrial disputes; his work for the FBI; and his anti-Communist and allegedly racist and antisemitic views. The company Disney built is today stronger than ever, encompassing not only the ongoing legacy of Disney animation, but also acting as the guardian of other well-loved creative endeavours, such as Pixar, The Muppets, Marvel Comics and now Star Wars. Sections include ‘Before Mickey: The Road to the Mouse House’, covering from 1901 to 1945 – the creation of Mickey Mouse, the creation of the world’s first full-length animated feature film, the Golden Age of animation and Disney’s help for the American war effort, despite labour disputes; ‘Disney Studios: The Disney Genius’ – difficult times, theme parks and television, live-action movies, including Mary Poppins; ‘Animation’s Second Coming’, from the Lady and the Tramp to The Sword in the Stone, and Walt Disney’s death; ‘After Walt: The Disney Legacy’ – family attempts to keep the studio afloat, decline and the loss of lustre in the 1970s and 1980s; ‘Disney Resurgent’ – a triumphant rebirth under new management with Who Framed Roger Rabbit? The Lion King and other blockbuster hits; ‘From Eisner to Iger’ – the corporate battle for the soul of Disney; ‘Disney Goes Digital’ – from Pixar to Star Wars, via Marvel Comics and The Muppets, Disney buyy up other studios, themselves often enough inspired by the original.