[PDF] The Ends Game eBook

Author : Marco Bertini
Publisher : MIT Press
Page : 197 pages
File Size : 50,33 MB
Release : 2022-01-11
Category : Business & Economics
ISBN : 0262542773

GET BOOK

How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services. The seventh book in the Management on the Cutting Edge series—for business professionals looking to do deliver excellent customer service while maximizing value and revenue. Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They examine companies such as: • Dollar Shave Club • Rent the Runway • Netflix • Spotify • Michelin • Adobe • Pearson • And many more! They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.

Author : Ben Jeapes
Publisher : Scholastic Paperbacks
Page : 384 pages
File Size : 17,43 MB
Release : 2006-11
Category : Juvenile Fiction
ISBN : 9780439871884

GET BOOK

Damien Graves presents three terrifying stories to thrill and chill you. Will you dare to be scared? Damien Graves has spent many years searching for the most spine-chilling stories in existence. Now, at last, he has chosen to share with you the best of his collection... Simon prefers computer games to reality. But a shockingly real turn of events might mean "Game Over" -- forever. Catherine wonders if the customer is always right when a peculiar new customer seems very, very wrong. Juliet keeps getting urgent text messages from a stranger. Soon she'll wish her phone were dead. Welcome to where your darkest dreams meet with the unhappiest of endings. Welcome to The Midnight Library.

Author : Franklin Institute (Philadelphia, Pa.)
Publisher :
Page : 636 pages
File Size : 14,75 MB
Release : 1956
Category : Meteorology
ISBN :

GET BOOK

Vols. 1-69 include more or less complete patent reports of the U. S. Patent Office for years 1825-1859. cf. Index to v. 1-120 of the Journal, p. [415]

Author : Katie Salen Tekinbas
Publisher : MIT Press
Page : 955 pages
File Size : 26,79 MB
Release : 2005-11-23
Category : Computers
ISBN : 0262195364

GET BOOK

Classic and cutting-edge writings on games, spanning nearly 50 years of game analysis and criticism, by game designers, game journalists, game fans, folklorists, sociologists, and media theorists. The Game Design Reader is a one-of-a-kind collection on game design and criticism, from classic scholarly essays to cutting-edge case studies. A companion work to Katie Salen and Eric Zimmerman's textbook Rules of Play: Game Design Fundamentals, The Game Design Reader is a classroom sourcebook, a reference for working game developers, and a great read for game fans and players. Thirty-two essays by game designers, game critics, game fans, philosophers, anthropologists, media theorists, and others consider fundamental questions: What are games and how are they designed? How do games interact with culture at large? What critical approaches can game designers take to create game stories, game spaces, game communities, and new forms of play? Salen and Zimmerman have collected seminal writings that span 50 years to offer a stunning array of perspectives. Game journalists express the rhythms of game play, sociologists tackle topics such as role-playing in vast virtual worlds, players rant and rave, and game designers describe the sweat and tears of bringing a game to market. Each text acts as a springboard for discussion, a potential class assignment, and a source of inspiration. The book is organized around fourteen topics, from The Player Experience to The Game Design Process, from Games and Narrative to Cultural Representation. Each topic, introduced with a short essay by Salen and Zimmerman, covers ideas and research fundamental to the study of games, and points to relevant texts within the Reader. Visual essays between book sections act as counterpoint to the writings. Like Rules of Play, The Game Design Reader is an intelligent and playful book. An invaluable resource for professionals and a unique introduction for those new to the field, The Game Design Reader is essential reading for anyone who takes games seriously.