[PDF] The Electronic Word eBook

Author : Richard A. Lanham
Publisher : University of Chicago Press
Page : 302 pages
File Size : 41,27 MB
Release : 2010-06-15
Category : Language Arts & Disciplines
ISBN : 0226469123

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The personal computer has revolutionized communication, and digitized text has introduced a radically new medium of expression. Interactive, volatile, mixing word and image, the electronic word challenges our assumptions about the shape of culture itself. This highly acclaimed collection of Richard Lanham's witty, provocative, and engaging essays surveys the effects of electronic text on the arts and letters. Lanham explores how electronic text fulfills the expressive agenda of twentieth-century visual art and music, revolutionizes the curriculum, democratizes the instruments of art, and poses anew the cultural accountability of humanism itself. Persuading us with uncommon grace and power that the move from book to screen gives cause for optimism, not despair, Lanham proclaims that "electronic expression has come not to destroy the Western arts but to fulfill them." The Electronic Word is also available as a Chicago Expanded Book for your Macintosh®. This hypertext edition allows readers to move freely through the text, marking "pages," annotating passages, searching words and phrases, and immediately accessing annotations, which have been enhanced for this edition. In a special prefatory essay, Lanham introduces the features of this electronic edition and gives a vividly applied critique of this dynamic new edition.

Author : Elvira Ismagilova
Publisher : Springer
Page : 148 pages
File Size : 44,14 MB
Release : 2017-02-15
Category : Computers
ISBN : 3319524593

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This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.

Author : Hans Ruediger Kaufmann
Publisher :
Page : pages
File Size : 17,28 MB
Release : 2019-08
Category : Internet advertising
ISBN : 9781522585763

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"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

Author : Richard A. Lanham
Publisher : University of Chicago Press
Page : 302 pages
File Size : 40,99 MB
Release : 1993-12-15
Category : Language Arts & Disciplines
ISBN : 9780226468839

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The personal computer has revolutionized communication, and digitized text has introduced a radically new medium of expression. Interactive, volatile, mixing word and image, the electronic word challenges our assumptions about the shape of culture itself. This highly acclaimed collection of Richard Lanham's witty, provocative, and engaging essays surveys the effects of electronic text on the arts and letters. Lanham explores how electronic text fulfills the expressive agenda of twentieth-century visual art and music, revolutionizes the curriculum, democratizes the instruments of art, and poses anew the cultural accountability of humanism itself. Persuading us with uncommon grace and power that the move from book to screen gives cause for optimism, not despair, Lanham proclaims that "electronic expression has come not to destroy the Western arts but to fulfill them." The Electronic Word is also available as a Chicago Expanded Book for your Macintosh®. This hypertext edition allows readers to move freely through the text, marking "pages," annotating passages, searching words and phrases, and immediately accessing annotations, which have been enhanced for this edition. In a special prefatory essay, Lanham introduces the features of this electronic edition and gives a vividly applied critique of this dynamic new edition.

Author : Francisco J. Martínez-López
Publisher : Springer Nature
Page : 230 pages
File Size : 33,7 MB
Release : 2020-05-06
Category : Business & Economics
ISBN : 3030475956

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This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 1350 pages
File Size : 42,24 MB
Release : 2006-03-31
Category : Business & Economics
ISBN : 1591408008

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[Administration (référence électronique)].

Author : Cherniece J. Plume
Publisher : Chandos Publishing
Page : 184 pages
File Size : 10,92 MB
Release : 2016-09-30
Category : Computers
ISBN : 008101757X

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Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media

Author : Christiane Fellbaum
Publisher : MIT Press
Page : 452 pages
File Size : 38,55 MB
Release : 1998
Category : Computers
ISBN : 9780262061971

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WordNet, an electronic lexical database, is considered to be the most important resource available to researchers in computational linguistics, text analysis, and many related areas. English nouns, verbs, adjectives, and adverbs are organized into synonym sets, each representing one underlying lexicalized concept. Different relations link the synonym sets. The purpose of this volume is twofold. First, it discusses the design of WordNet and the theoretical motivations behind it. Second, it provides a survey of representative applications, including word sense identification, information retrieval, selectional preferences of verbs, and lexical chains.

Author : Wolfgang Weitzl
Publisher : Springer
Page : 385 pages
File Size : 17,41 MB
Release : 2016-10-04
Category : Business & Economics
ISBN : 3658158891

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Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. marketer-initiated online communication in an intercultural context by conducting a series of qualitative and quantitative surveys using samples from three countries.