[PDF] The Effect Of Belief In A Just World And Charitable Appeal Type On Donation Generosity eBook

Author : Rogan McCartan
Publisher :
Page : 52 pages
File Size : 32,87 MB
Release : 2013-08
Category :
ISBN : 9783656226499

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Projektarbeit aus dem Jahr 2012 im Fachbereich Psychologie - Sozialpsychologie, Staffordshire University, Sprache: Deutsch, Abstract: High belief in a just world (BJW) has been previously found to impact negatively on donation generosity to dire charitable appeals, because the nature of the appeal fundamentally conflicts with the belief that the world is just. Therefore, the aim of the current study was to see if high belief in a just world would impact negatively on donation generosity to highly emotional charitable appeals, because of a similar conflict with the belief that the world is just. A between groups design was implemented with three different charitable appeal conditions, which varied in the extent to which the appeal were emotive; 'high emotion', 'medium emotion' and 'low emotion'. Two different BJW conditions were also created via a median split, these were low BJW and high BJW. A two way between subjects ANOVA found that there was no significant main effect of belief in a just world type on donation intention, but that there was a significant main effect of charitable appeal type on donation intention and that there was a significant interaction between BJW type and charitable appeal type on donation intention. Further analysis via two one way ANOVAs found that there was no significant difference in donation intention of participants with high BJW across the three charitable appeal conditions, but that there was a significant difference in donation intention of participants with low BJW type across the three charitable appeal conditions. Finally, three, unplanned, paired contrasts were conducted using Tukey's HSD on low BJW type and it was found that donation intention was significantly higher in the high emotion charitable appeal condition, when compared to the medium emotion and low emotion condition. This has been discussed in terms of the implications for charitable advertising, particularly how utilising the current research findings in combinat

Author : Daniel M. Oppenheimer
Publisher : Psychology Press
Page : 470 pages
File Size : 29,25 MB
Release : 2011-01-19
Category : Psychology
ISBN : 1135234027

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Americans donate over 300 billion dollars a year to charity, but the psychological factors that govern whether to give, and how much to give, are still not well understood. Our understanding of charitable giving is based primarily upon the intuitions of fundraisers or correlational data which cannot establish causal relationships. By contrast, the chapters in this book study charity using experimental methods in which the variables of interest are experimentally manipulated. As a result, it becomes possible to identify the causal factors that underlie giving, and to design effective intervention programs that can help increase the likelihood and amount that people contribute to a cause. For charitable organizations, this book examines the efficacy of fundraising strategies commonly used by nonprofits and makes concrete recommendations about how to make capital campaigns more efficient and effective. Moreover, a number of novel factors that influence giving are identified and explored, opening the door to exciting new avenues in fundraising. For researchers, this book breaks novel theoretical ground in our understanding of how charitable decisions are made. While the chapters focus on applications to charity, the emotional, social, and cognitive mechanisms explored herein all have more general implications for the study of psychology and behavioral economics. This book highlights some of the most intriguing, surprising, and enlightening experimental studies on the topic of donation behavior, opening up exciting pathways to cross-cutting the divide between theory and practice.

Author : Adrian Sargeant
Publisher : John Wiley & Sons
Page : 823 pages
File Size : 12,99 MB
Release : 2024-04-23
Category : Business & Economics
ISBN : 1394190271

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Adopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision making, and social influences on giving. Building upon that background, authors Adrian Sargeant and Jen Shang then describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance on assessing and fine-tuning your approach. With updated case studies and examples, this book helps you develop a concrete understanding of the theory and principles of fundraising. A companion website offers additional opportunity to deepen your learning and assess your knowledge. Updates to this Third Edition include the latest research and new content in rapidly changing areas of fundraising, such as digital and social media. Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising Principles and Practice provides working nonprofit professionals, as well as postgraduate students studying fundraising, with a comprehensive guide to all aspects of the field, including in-depth coverage of today's most effective approaches.

Author : Norbert Götz
Publisher : Cambridge University Press
Page : 371 pages
File Size : 43,61 MB
Release : 2020-07-23
Category : History
ISBN : 1108493521

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A fresh look at two centuries of humanitarian history through a moral economy approach focusing on appeals, allocation, and accounting.

Author : Adrian Sargeant
Publisher : Routledge
Page : 499 pages
File Size : 45,63 MB
Release : 2007-11-22
Category : Business & Economics
ISBN : 1134114915

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Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.

Author : Mal Warwick
Publisher : John Wiley & Sons
Page : 387 pages
File Size : 34,25 MB
Release : 2013-05-24
Category : Business & Economics
ISBN : 1118573218

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How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today’s socially connected donors, this new edition explains how to mesh today’s online technologies with direct mail to produce optimal fundraising results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you’re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

Author : C. Daniel Batson
Publisher : Psychology Press
Page : 268 pages
File Size : 34,86 MB
Release : 2014-01-02
Category : Psychology
ISBN : 1317785363

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Are our efforts to help others ever driven solely by altruistic motivation, or is our ultimate goal always some form of self- benefit (egoistic motivation)? This volume reports the development of an empirically-testable theory of altruistic motivation and a series of experiments designed to test that theory. It sets the issue of egoism versus altruism in its larger historical and philosophical context, and brings diverse experiments into a single, integrated argument. Readers will find that this book provides a solid base of information from which questions surrounding the existence of altruistic motivation can be further investigated.

Author : Jane Addams
Publisher : Good Press
Page : 36 pages
File Size : 35,3 MB
Release : 2020-12-08
Category : Fiction
ISBN :

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The Subtle Problems of Charity by Jane Addams is about the intricacies of caregiving work and the complications of helping others. Excerpt: "We find in ourselves the longing for a wider union than that of family or class, and we say that we have come to include all men in our hopes, but we fail to realize that all men are hoping, and are part of the same movement of which we are a part. Many of the difficulties in philanthropy come from an unconscious division of the world into the philanthropists and those to be helped. It is all assumption of two classes, and against this class assumption our democratic training revolts as soon as we begin to act upon it."

Author : David H. Smith
Publisher : Indiana University Press
Page : 220 pages
File Size : 32,97 MB
Release : 2010-04-06
Category : Social Science
ISBN : 0253004187

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Religious Giving considers the connection between religion and giving within the Abrahamic traditions. Each contributor begins with the assumption that there is something inherently right or natural about the connection. But what exactly is it? To whom should we give, how much should we give, what is the relationship between our giving and our relationship to God? Writing for the introspective donor, congregational leader, or student interested in ways of meeting human needs, the authors focus on the philosophical or theological dimensions of giving. The contributors' goal is not to report on institutional practices, but to provide thoughtful, constructive guidance to the reader -- informed by a critical understanding of the religious traditions under review.