[PDF] The Culture Of The Market eBook

Author : Virgil Henry Storr
Publisher : Routledge
Page : 170 pages
File Size : 38,41 MB
Release : 2013
Category : Business & Economics
ISBN : 0415777461

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Contemporary Black American Cinema offers a fresh collection of essays on African American film, media, and visual culture in the era of global multiculturalism. Integrating theory, history, and criticism, the contributing authors deftly connect interdisciplinary perspectives from American studies, cinema studies, cultural studies, political science, media studies, and Queer theory. This multidisciplinary methodology expands the discursive and interpretive registers of film analysis. From Paul Robeson's and Sidney Poitier's star vehicles to Lee Daniels's directorial forays, these essays address the career legacies of film stars, examine various iterations of Blaxploitation and animation, question the comedic politics of "fat suit" films, and celebrate the innovation of avant-garde and experimental cinema.

Author : Thomas L. Haskell
Publisher : Cambridge University Press
Page : 564 pages
File Size : 29,41 MB
Release : 1996-06-13
Category : Business & Economics
ISBN : 9780521564786

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A collection of thirteen essays examining how 'the market' has been perceived, represented and experienced differently in different epochs.

Author : William M. Reddy
Publisher : Cambridge University Press
Page : 420 pages
File Size : 12,47 MB
Release : 1987-09-25
Category : Business & Economics
ISBN : 9780521347792

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Professor Reddy traces the transition from pre-capitalist to capitalist culture in the French textile industry from 1750 to 1900. Using anthropology and social history, he shows how and why the conception of the social order based on the idea of the market began to emerge, and examines the attendant political and social conflict.

Author : Liz McFall
Publisher : SAGE
Page : 218 pages
File Size : 23,3 MB
Release : 2004-02-18
Category : Business & Economics
ISBN : 1446232484

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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.

Author : Mukti Khaire
Publisher : Stanford University Press
Page : 339 pages
File Size : 19,73 MB
Release : 2017-06-20
Category : Business & Economics
ISBN : 1503603083

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Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute cultural goods), and intermediaries (who critique and rave about them). Case studies of firms from Chanel and Penguin to tastemakers like the Pritzker Prize and The Sundance Institute illuminate how these professionals construct a vital value chain. Highlighting the role of "pioneer entrepreneurs"—who carve out space for radical, new product categories—Khaire illustrates how creative professionals influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.

Author : John Michael Giggie
Publisher : Rutgers University Press
Page : 276 pages
File Size : 36,52 MB
Release : 2002
Category : Business & Economics
ISBN : 9780813530994

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Reveals the many ways in which religious groups actually embraced commercial culture to establish an urban presence. [back cover].

Author : Thomas L. Haskell
Publisher :
Page : 524 pages
File Size : 23,27 MB
Release : 1993
Category : Business & Economics
ISBN : 9780521444682

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Scholars have only recently begun to appreciate the extent to which the norms and practices that foster market societies have been shifting. Not only has 'the market' been perceived and represented differently in different epochs; it has also been experienced differently, brought into being within dissimilar political and social settings, and has given rise to new and various forms of intellectual and imaginative activity. The thirteen essays collected in this volume belong to a new historical endeavour deriving from the recognition that the experiences and feelings engendered by the historical development of market societies have been, and still remain, open to a broad range of interpretations. They share, too, the characteristic accents of a new approach to cultural history, in which careful examination of actions, texts, and artifacts is accompanied by an open-mindedness about what their examination reveals.

Author : Grant David McCracken
Publisher : Indiana University Press
Page : 246 pages
File Size : 43,54 MB
Release : 2005
Category : Business & Economics
ISBN : 9780253345660

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* New insights into modern consumer culture by a master critic

Author : Lisa Peñaloza
Publisher :
Page : 0 pages
File Size : 35,47 MB
Release : 2012
Category : Export marketing
ISBN : 9780415606820

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"Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive cultural lens. In bringing culture to the fore, this edited textbook brings into consideration the historical, socio-cultural and political factors in analyzing local contexts and emphasizes the importance of culture in understanding the varying marketing phenomena. This book highlights the benefits managers can reap from applying interpretive cultural approaches to strategic marketing activities, including decisions about: market segmentation; product and brand positioning; research methods; globalization and consumer and organizational identity, amongst others. With contributions originating from the five continents and grounded in the authors' empirical work with companies such as General Motors, Camper, Prada, Mama Shelter, Kjaer Group, Hom, and the Twilight Community, this edited volume moves beyond the overly simplistic marketing models often uncritically presented in many texts. Marketing Management: A Cultural Perspective will speak with great authority to serious marketing students, lecturers and managers across the world"--