The Crisis Of Food Brands Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of The Crisis Of Food Brands book. This book definitely worth reading, it is an incredibly well-written.
Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive products in the face of growing expectations about food safety and quality, as well as changing attitudes about the environment, human diet and nutrition, and animal welfare. The Crisis of Food Brands offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about: o relevant and dynamic models of risk and crisis management; o the value of innovative and, sometimes controversial, food systems; o their buying behaviour and attitudes to movements such as organic and fair trade; o how and where we source and buy our food now (and in the future). The quality of the original research that underpins this book and the imagination and practicality with which the authors address its applications for the industry is first rate. Anyone with responsibility for marketing food, communicating about the food industry, or engaging with consumers will find this an important source of ideas and inspiration.
Crisis Management in the Food and Drinks Industry is the only book to deal comprehensively with the management of communications in the food and drinks industry, including the catering sector, when there is a food related problem, but much of the information in this expanded second edition has a wider relevance. The second edition sets out the general principles of dealing with a serious problem that has attracted media attention or is likely to do so. It takes a global look at current developments which have changed the face of crisis management forever, including the internet and email, the impact of satellite and cable television, the implications of rolling 24-hour news coverage, and the growth of new forms of communications. The second edition also examines the activities of extremist organisations as well as product tampering and extortion. The book contains extensive case histories plus model check lists, press releases, product recall advertisements and employee announcements.
Latest Edition: The Future of Food Business: The Facts, The Impacts and The Acts (2nd Edition) This unique book is a collection of articles published by the author in leading newspapers around the world. The papers focus on food chains and new concepts and ideas on how to increase competitiveness and value within the food and agricultural sectors. The book gives a comprehensive description of the food chain and suggests methods and tools that can be used by companies to re-structure their innovative market strategies. It discusses up-to-date trends, world food crises, integrated food chains and strategic planning for companies in the food sector. It also covers international investments and the role of governments in food chains. The book will motivate readers to rethink how business is conducted in the food chain and proposes new strategies for companies in the food sector. It is a must-read for entrepreneurs and researchers who are active in the food chain network. Contents:The Food Production Chains Environment:From Farms to … EverythingNavigating the Global Food SystemThe Roots of Food and Agribusiness ThinkingThe Global Food ConsumerThe World of Retailer BrandsRetailers, The Giants of ChainsThe Four Ps of Sustainability PlanningThe Global Financial Crisis, BRIC and Food CompaniesThe Food Crisis Will be BackStrategies for Solving the Food Inflation ProblemBridging the Food Dilemma: The Case of China and BrazilAlternative Solutions for the Food CrisisFood Chains and Networks Development: A 14 Point ListHow to Build a Strategic Plan for Food Chain: The Chain Plan MethodStrategic Planning For Food Companies:The Consumer's KingdomDemand-Driven OrganizationsStrategic Planning SatelliteFood Companies' Strategies in the Network EraPlanning Strategies for 2010–2020How to Capture Value?:Innovation in Integrated Food ChainsInnovation Agenda for the Food Industry and RetailersCreative Pricing StrategiesValue Capture Trilogy: The CostsValue Capture Trilogy: DifferentiationValue Capture Trilogy: Collective ActionCreating a Winning ConceptConsumer Risk AnalysisInternational Investments and Role of Governments:A Strategy for International InvestmentsHow to Evaluate the Capacity of International Investments to Promote Economic Development?How to Promote and Regulate International Investments?Colombia: An Example of the Role of GovernmentsIncorporating Smallholders into Modern Food Chains Readership: Students and researchers of agribusiness and marketing courses; business professionals; environmentalists and general public interested in food chain. Keywords:Food;Agribusiness;Sustainability;Food Chains;Strategic Planning;Innovation;Value Capture;InvestmentsKey Features:Covers up-to-date trends and innovations in Integrated Food Chains, value Capture Trilogy and international investments in the food sectorPresents the unique “The CHAINPLAN Method”Presents practical tools that can be applied by researchers and companies operating in the food chain sectorReviews: “Marcos Fava Neves describes the very complex global food chain and suggests methods and tools that can be used by companies to adjust their strategies and operational concepts in an ever rapid changing world. He discusses trends, world food crises, food chain complexity and strategic planning for food companies. It is an essential read for entrepreneurs and researchers who are active in the world-wide food chain network.” Hans Johr Corporate Head of Agriculture Nestle Switzerland “The Future of food Business presents a comprehensive look at our challenges in food chain, combining theory with relevant examples in this space. This should be mandatory for all students and professionals that work in agribusiness.” Renato Seraphim Head of New Business Syngenta Latin America “I think the research and analysis done by Dr Neves leading to a rather conclusive strategy is a good reflection of his deep insight into the food value chain. The presentation style in the book makes for easy reading too.” M D Ramesh OLAM Africa “The Future of Food Business is an easy-to-read book. Each chapter presents an important issue and ends with intriguing questions for debate, which makes it particularly useful in strategic planning processes. Highly recommended.&” Mary Shelman Director of Harvard Business School “The path forward to 2050 requires new innovative thought leaders in order to meet the challenges of increased food production for a growing and affluent global population. Dr Fava Neves motivates readers to rethink how business gets done on frontlines.” Paul Jasper CEO, Covered Logistics and Transportation, USA “Marcos' book elucidates the impending food challenge that will be a central concern for most governments in the immediate future; he puts forth innovative practical solutions to address the issue. The book is a must read for not only concerned people in the public and private enterprises but responsible citizenry all over the world. The book should be part of reference reading for most college graduates to create an awareness about the issues as they are impacted most by the food crisis.” Raj Vardhan, Sr. Vice President LAM International, China “I had the opportunity to actively participate in a one-day seminar of Prof. Marcos Fava Neves in Saint Louis, USA, where the contents of the book were presented and discussed. I am amazed about the knowledge the author has about the food industry.” G B Sundarajan Suguna Foods Limited, India “Marcos is a profound analyst of global food and agribusiness issues. He has a great vision, youth behavior and sagacity to understand complex environment and translate in a simple message.&” Gustavo Grobocopatel CEO of Los Grobo, Argentina “Food used to be a day-to-day task to provide for it and it is very close to everybody's imagination. However, today's society is characterised by individuals who are regarded to be a food expert but it takes people like Dr Marcos Fava Neves who not only explains today's food supply and puts food into a global perspective but also challenges tomorrow's needs and requirements. All with an open mindset and in a stimulating and inviting style. I suggest you join and become a knowledgeable food entrepreneur as well.” Marc van Genuchten Commercial Director Continental Juice/Cutrale, The Netherlands
This unique book is a collection of articles published by the author in leading newspapers around the world. The papers focus on food chains and new concepts and ideas on how to increase competitiveness and value within the food and agricultural sectors. The book gives a comprehensive description of the food chain and suggests methods and tools that can be used by companies to re-structure their innovative market strategies. It discusses up-to-date trends, world food crises, integrated food chains and strategic planning for companies in the food sector. It also covers international investments and the role of governments in food chains. The book will motivate readers to rethink how business is conducted in the food chain and proposes new strategies for companies in the food sector. It is a must-read for entrepreneurs and researchers who are active in the food chain network.
In "Food Fight," one of the world's best-known and most respected experts on nutrition, obesity, and eating disorders delivers the sobering message that America is quickly succumbing to a "toxic" food environment guaranteed to produce obesity, disability, and death.
Wenonah Hauter owns an organic family farm that provides healthy vegetables to hundreds of families as part of the growing nationwide Community Supported Agriculture (CSA) movement. Yet, as one of the nation's leading healthy-food advocates, Hauter believes that the local food movement is not enough to solve America's food crisis and the public health debacle it has created. In Foodopoly, she takes aim at the real culprit: the control of food production by a handful of large corporations--backed by political clout--that prevents farmers from raising healthy crops and limits the choices that people can make in the grocery store. Blending history, reporting, and a deep understanding of American faming and food production, Foodopoly is the shocking and revealing account of the business behind the meat, vegetables, grains, and milk that most Americans eat every day, including some of our favorite and most respected organic and health-conscious brands. Hauter also pulls the curtain back from the little-understood but vital realm of agricultural policy, showing how it has been hijacked by lobbyists, driving out independent farmers and food processors in favor of the likes of Cargill, Tyson, Kraft, and ConAgra. Foodopoly demonstrates how the impacts ripple far and wide, from economic stagnation in rural communities at home to famines overseas. In the end, Hauter argues that solving this crisis will require a complete structural shift--a change that is about politics, not just personal choice. Written with deep insight from one of America's most respected food activists, Foodopoly is today's essential guide for anyone who wants to reform our food system, from seed to table.
The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery Manufacturers Association found that smaller and private food brand manufacturers grew 4 percent vs. the 25 biggest U.S. food and beverage manufacturers, who grew 1 percent between 2009 and 2013. Moving Your Brand Up the Food Chain offers practical tips to help local, small and emerging food brands compete against the big brands to grow their market share. Interviews and survey answers from industry professionals provide invaluable information. The book covers the retail buyer’s perspective, marketing, external market factors, brand development, packaging, brand management, strategic product development, and more. Such details are critical if local, smaller or regional food brands hope to grow their businesses and move up the food chain.
The dramatic surge in food prices from 2005 to 2008 seriously threatened the world's poor, who struggle to buy food even under normal circumstances, and led to protests and riots in the developing world. The crisis eventually receded, but such surges could recur unless steps are taken to prevent them. Using up-to-date information, the authors of Reflections on the Global Food Crisis identify the key causes of the food price surge, its consequences for global poverty, and the challenges involved in preventing another crisis. Breaking from many earlier interpretations, the authors conclude that the crisis was not primarily fostered by increased demand for meat products in rising economies such as China and India or by declines in agricultural yields or food stocks, or by futures market speculation. Instead, they attribute the rising food prices to a combination of rising energy prices, growing demand for biofuels, the U.S. dollar depreciation; and various trade shocks related to export restrictions, panic purchases and unfavorable weather. As part of their analysis, the authors also provide the first comprehensive review of both the macroeconomic and microeconomic consequences of the crisis, as well as a detailed comparison of the current crisis with the food price crisis of 1974. To prevent another crisis, the authors conclude that the global food system should be reformed through several key steps: make trade in agricultural commodities more free yet more secure; address long-term threats to agricultural productivity, such as climate change and resource degradation; scale up social protection in potentially food insecure countries; and encourage agricultural production in at least some of the countries now heavily dependent on food imports. Reflections on the Global Food Crisis will be a valuable resource for policymakers, development specialists, and others concerned with the world's poorest people.