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Author : Janice Reynolds
Publisher : CRC Press
Page : 374 pages
File Size : 35,64 MB
Release : 2004-03-30
Category : Computers
ISBN : 1482295660
The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
Author : Alexander Graf
Publisher :
Page : 460 pages
File Size : 48,29 MB
Release : 2016-08-15
Category :
ISBN : 9781536937800
This book is designed for people who want to understand e-commerce - and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned.Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China. Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more... Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed. Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? ...and what is taking so long in the home furnishings sector? Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann. Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM. Sold over 3.000 times in Germany. Voted the best book about E-Commerce!
Author : Steffano Korper
Publisher : Elsevier
Page : 263 pages
File Size : 48,24 MB
Release : 2000-10-24
Category : Computers
ISBN : 008051880X
New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expanded, and enhanced illustrationsNew, attractive text design with features such as margin notesIncreased size of tables containing website contactsRedesigned cover * Contains over 60% new material* Complete and extensive glossary will be added* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)* Strengthened coverage of E-Business to Business* Increased and redesigned case studies* Increased European and international coverage* Revised, expanded, and enhanced illustrations* New, attractive text design with features such as margin notes* Increased size of tables containing website contacts* Redesigned cover
Author : Jeffrey F. Rayport
Publisher :
Page : 516 pages
File Size : 14,46 MB
Release : 2003
Category : Commerce électronique
ISBN : 9780071232661
A test bank features 80 questions per chapter designed totest students on knowledge and comprehension of topics.
Author : Jim A. Carter
Publisher :
Page : 532 pages
File Size : 43,76 MB
Release : 2002
Category : Business & Economics
ISBN :
For undergraduate and graduate courses in e-Commerce Systems Development and Organizational Information Systems Development. This book focuses on those concepts that are at the core of developing effective e-Commerce systems and is a starting point for the study of how effective e-Commerce systems are developed. Readers are provided a foundation for further investigation into particular issues as well as for actually developing successful e-Commerce in the real world. It does not require any particular programming skills as a prerequisite. *Complete life-cycle approach. Provides students with an overview of all the activities necessary for developing successful e-Commerce systems. *A combination of user, business, and computing viewpoints and needs. Identifies for students the range of commerce and computing issues that need to be resolved together to ensure a successful result. *Discussion of the computing processes required for the development of e-Commerce systems. Provides computer science students with an introduction to the set of software engineering processes identified by the Organization for International Standardization. Provides business students with an introduction to
Author : Larry Ullman
Publisher : Pearson Education
Page : 696 pages
File Size : 29,12 MB
Release : 2010-10-21
Category : Computers
ISBN : 0321678826
In this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced Web developer, you’re guaranteed to learn something new. The book uses two e-commerce site examples—one based on selling physical products that require shipping and delayed payment, and another that sells non-physical products to be purchased and delivered instantly—so you see the widest possible range of e-commerce scenarios. In 11 engaging, easy-to-follow chapters, Effortless E-Commerce with PHP and MySQL teaches you how to: • Think of the customer first, in order to maximize sales • Create a safe server environment and database • Use secure transactions and prevent common vulnerabilities • Incorporate different payment gateways • Design scalable sites that are easy to maintain • Build administrative interfaces • Extend both examples to match the needs of your own sites Larry Ullman is the president of Digital Media and Communications Insights, Inc., a firm specializing in information technology (www.dmcinsights.com). He is the author of several bestselling programming and Web development books, including PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide. Larry also writes articles on these subjects and teaches them in small and large group settings. Despite working with computers, programming languages, databases, and such since the early 1980s, Larry still claims he’s not a computer geek (but he admits he can speak their language).
Author : Amir Manzoor
Publisher : Amir Manzoor
Page : 434 pages
File Size : 32,62 MB
Release : 2010
Category : Business & Economics
ISBN : 3843370303
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Author : Mamta Bhusry
Publisher : Firewall Media
Page : 230 pages
File Size : 10,64 MB
Release : 2005
Category : Electronic commerce
ISBN : 9788170081197
Author : Janice Reynolds
Publisher : CRC Press
Page : pages
File Size : 20,68 MB
Release : 2017-06-29
Category :
ISBN : 9781138412422
'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
Author : Daniel D'apollonio
Publisher : Apex Universay Pty Limited
Page : 42 pages
File Size : 50,83 MB
Release : 2017-01-15
Category : Business & Economics
ISBN : 9780648011804
A Quick Read Into The World of E-commerce This book has lots of actionable information on how to make money online with ecommerce. The world is increasingly becoming tech driven. Think about it; you (or someone you know) have probably purchased something online. By so doing, you are probably among the over 40% of internet users (over 1 billion people) who have purchased something online via mobile, desktop, tablet or other devices. If you think about it from a business perspective, this means there is a huge potential to make money if you are a seller (1 billion potential customers!) and. But how can you go about it? How can you get a share of the over a share of over US$1.2 trillion that's transacted online every single year? Well, this book will show you exactly how to go about it. Whether you want to set up a C2C (customer to customer) business, a B2C (business to customer) business, or a B2B (business to business) business, it is important to build a solid understanding of the concept of ecommerce so that you start off with a strong understanding of the ins and outs of ecommerce. This book will show you everything you need to know about ecommerce to ensure you know what works, what doesn't and how to be the best at what you do. Here Is A Preview Of What You'll Learn... Understanding E-commerce How To Get Started Decide What To Sell Prepare A Business Plan Things You Must Look Out For When Starting E-commerce Business Working Through The Red Tape Creating Your Site List Your Products Where The Rubber Meets The Road: Marketing Your E-commerce Store How Do You Build An E-commerce Business Where You Sell Your Own Product With Zero Money? Much, much more! Download your copy today and begin your Journey To Financial Freedom! Tags: Money, business, passive income, financial Freedom, elon musk, Tony robbins, internet, making money online, online business, Growth, Entrepreneur book, Entrepreneur mindset