[PDF] The Business Side Of Creativity eBook

Author : Cameron S. Foote
Publisher : W. W. Norton & Company
Page : 444 pages
File Size : 37,58 MB
Release : 2002
Category : Antiques & Collectibles
ISBN : 9780393730937

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Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.

Author : Cameron S. Foote
Publisher : W. W. Norton & Company
Page : 436 pages
File Size : 21,83 MB
Release : 2010-03-26
Category : Design
ISBN : 0393733289

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Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.

Author : Cameron S. Foote
Publisher : National Geographic Books
Page : 0 pages
File Size : 25,44 MB
Release : 2014-05-20
Category : Architecture
ISBN : 0393734005

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An update of the invaluable business companion for freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. For over a decade The Business Side of Creativity has remained the authoritative guide to setting up and running a small creative organization. This updated and expanded edition revises the best-selling classic to include even more facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition increases even faster. Today, success hinges not on talent alone but on a thorough understanding of the business side of creativity. Hailed by reviewers as the creative business “bible,” The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of successful self-employment—all the way from getting launched as a freelancer to running a multiperson shop to retiring comfortably—and everything in between. Sample business forms and documents to help put information into practice are included in the appendixes and are also available for download. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it’s right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more, giving you practical, real-world answers and invaluable, expert advice.

Author : Cameron S. Foote
Publisher : W W Norton & Company Incorporated
Page : 432 pages
File Size : 20,58 MB
Release : 2006
Category : Art
ISBN : 9780393732078

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Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.

Author : David H. Cropley
Publisher : Cambridge University Press
Page : 409 pages
File Size : 32,50 MB
Release : 2010-06-30
Category : Psychology
ISBN : 1139490079

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With few exceptions, scholarship on creativity has focused on its positive aspects while largely ignoring its dark side. This includes not only creativity deliberately aimed at hurting others, such as crime or terrorism, or at gaining unfair advantages, but also the accidental negative side effects of well-intentioned acts. This book brings together essays written by experts from various fields (psychology, criminal justice, sociology, engineering, education, history, and design) and with different interests (personality development, mental health, deviant behavior, law enforcement, and counter-terrorism) to illustrate the nature of negative creativity, examine its variants, call attention to its dangers, and draw conclusions about how to prevent it or protect society from its effects.

Author : Cameron S. Foote
Publisher : W. W. Norton & Company
Page : 416 pages
File Size : 27,35 MB
Release : 2010-02-15
Category : Design
ISBN : 9780393733297

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The go-to guide for graphic designers who want to run their own shop and improve their bottom line. First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive.

Author : Diana Wink
Publisher : Diana Wink
Page : 130 pages
File Size : 32,64 MB
Release : 2021-02-01
Category : Business & Economics
ISBN :

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Can you have a fulfilling creative life AND make money? Not only that. Those two are inseparable. Creativity and business are two ends of the same stick. Only if a business is creative and if art is profitable, can you live a truly fulfilled artistic life. To walk this balance, you must face misconceptions and establish creative daily practices that together will get you where you want to be: serving your tribe, expressing your unique creativity, and making a good income. • Part 1 unveils why many artists are depressed, stressed out, and struggle to make ends meet, and offers a solution—a radical change of both your mind AND your day. • Part 2 dives deep into creativity, teaching you how to find your sweet spot, narrow down your passion and establish a daily practice by tricking your brain. • In Part 3, you’ll learn the two ways of how to merge creativity with business, make it part of your daily practice and write a creative business plan. • Part 4 shows the three pillars your creative business absolutely needs to make it in the long-term. Each section contains examples from my own experiences and examples from well-known artists and creatives, challenging you to throw misconceptions overboard and accept the call to an adventurous and rewarding creative life. I’m Diana Wink and I’m a full-time author, filmmaker, photographer and blogger. In this book, I’ll guide you through the questions, uncertainties and problems I had to face over the years and saw other creatives face, and offer you solutions that are long-lasting and profound. Solutions that work and will take your artistic life to the next level.

Author : Michael Ray
Publisher : Main Street Books
Page : 242 pages
File Size : 46,48 MB
Release : 1988-12-24
Category : Business & Economics
ISBN : 0385248512

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This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Johnson, co-author, The One Minute Manager

Author : Lisa Sonora Beam
Publisher : Quarry Books
Page : 129 pages
File Size : 21,29 MB
Release : 2011-02-09
Category : Art
ISBN : 1616735481

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The Creative Entrepreneur was voted Winner, in two categories—Craft and Business, of the 2009 IBPA (Independent Book Publishers Association) Benjamin Franklin Award which recognizes excellence in publishing. This book is for the large audience of artists, crafters, and creative individuals from all walks of life who desire to make a livelihood from their creative work, or who possibly have achieved some success, but don’t know how to replicate it or move to another level of accomplishment. These crafty DIY artists are everywhere--they are holding alternative craft fairs, they advertise in the pages of Bust and ReadyMade and Craft, they are selling online by the thousands at Etsy.com, and are blogging at Typepad, LiveJournal, and Whipup.com. But many of them do not have the skills needed to take their business ideas to the next level. The Creative Entrepreneur takes readers on an inner journey of creative exploration to discover how to make their dreams of creative livelihood real, as they craft their own Artist’s Business Journal. The Artist’s Business Journal is a visual, project-oriented, step-by-step approach to business development for artists from all walks of life who are mystified and possibly frustrated by how to make a business out of their creative work.

Author : Cameron S. Foote
Publisher : W. W. Norton & Company
Page : 224 pages
File Size : 43,5 MB
Release : 2011-10-25
Category : Architecture
ISBN : 0393733475

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The go-to guide on how to market a creative organization, why it is important, and what techniques work. Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.