[PDF] The Business Owners Guide To Digital Marketing Success eBook

Author : Sebastian Croitoriu
Publisher : Independently Published
Page : 0 pages
File Size : 19,40 MB
Release : 2024-06-28
Category : Business & Economics
ISBN :

GET BOOK

"The Business Owner's Guide to Digital Marketing Success" is a practical, actionable, and comprehensive guide for entrepreneurs and small business owners who want to harness the power of digital marketing to grow their businesses. Written by Sebastian Croitoriu, a seasoned digital marketing expert with years of experience helping businesses succeed online, this book cuts through the noise and delivers a clear roadmap for navigating the digital landscape. The book begins by emphasizing the importance of building a strong online foundation, starting with a well-designed, high-converting website and a compelling brand identity. It then delves into various digital marketing channels, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising. Each chapter provides a clear explanation of the strategies and tactics involved, along with actionable tips, quick wins, and real-world case studies to illustrate their effectiveness. Throughout the book, Sebastian Croitoriu shares his expertise and insights, guiding readers through the process of setting realistic goals, crafting effective campaigns, tracking results, and optimizing their strategies for maximum ROI. He emphasizes the importance of data-driven decision-making and provides practical tools and resources that business owners can use to implement these strategies effectively. The book also covers emerging trends in digital marketing, such as artificial intelligence (AI), voice search, and video marketing, offering guidance on how businesses can leverage these technologies to stay ahead of the curve. It concludes with a call to action, encouraging readers to take the knowledge they've gained and apply it to their businesses to achieve lasting growth in the digital age. Key Takeaways: Digital marketing is essential for business growth in today's world. Small businesses can achieve significant results with a well-planned and executed digital marketing strategy. Understanding your target audience and creating buyer personas is crucial for effective marketing. A strong online foundation, starting with a well-designed website and a compelling brand identity, is essential for success. SEO, social media marketing, email marketing, content marketing, and paid advertising are all valuable tools for attracting and engaging customers. Tracking your results and making data-driven decisions is key to optimizing your marketing efforts. Staying up-to-date with emerging trends and technologies can help you stay ahead of the competition. "The Business Owner's Guide to Digital Marketing Success" is a must-read for any entrepreneur or small business owner who wants to unlock the full potential of digital marketing and achieve sustainable growth in the digital age.

Author : Joe Manausa
Publisher :
Page : 224 pages
File Size : 32,28 MB
Release : 2020-02-06
Category : Business & Economics
ISBN : 9781912555604

GET BOOK

The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.

Author : Sunil Gupta
Publisher : Harvard Business Press
Page : 327 pages
File Size : 49,44 MB
Release : 2018-07-24
Category : Computers
ISBN : 1633692698

GET BOOK

Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Author : Benjamin Sweeney
Publisher : ClydeBank Media LLC
Page : 343 pages
File Size : 33,84 MB
Release : 2022-04-25
Category : Business & Economics
ISBN : 1945051469

GET BOOK

THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING – INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS! The future of business growth is digital. Are you prepared? Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies. Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages. It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click—anyone can become a savvy digital marketer by using the tools and tactics presented in this book! Digital Marketing QuickStart Guide Is Perfect For: - Entrepreneurs who want to take control of their digital marketing and grow their business - Freelancers and members of the gig economy looking to diversify their service offerings - In-house or agency marketers who want to brush up on digital marketing fundamentals - Business and marketing students who need a digital marketing edge - Influencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces! Digital Marketing QuickStart Guide Explains: - How to use digital marketing channels to connect with more people and win more customers - How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online - How to boost your search rankings and get your business seen by the millions of people using search engines every day - How to use social media marketing to increase engagement and round out an effective marketing strategy You Will Learn: - Modern Marketing Fundamentals – How Timeless Marketing Basics Can Be Repurposed for Digital Spaces - Building Your Own Digital Marketing Toolkit – Exactly How Digital Marketing Tools Work and How to Use Them - Digital Marketing in Action – How to Organize and Implement Campaigns that Reach and Convert at Scale - Digital Strategy Design – How to Structure Your Digital Marketing Strategy to Save Money and Get Results - Digital Marketing Core Concepts – Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More! *LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS* Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster. *GIVING BACK* QuickStart Guides proudly supports One Tree Planted as a reforestation partner.

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
Page : 344 pages
File Size : 45,23 MB
Release : 2016-05-03
Category : Business & Economics
ISBN : 0749474718

GET BOOK

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Author : Ryan Deiss
Publisher : John Wiley & Sons
Page : 360 pages
File Size : 30,31 MB
Release : 2017-01-17
Category : Business & Economics
ISBN : 1119235596

GET BOOK

Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Author : Troy Scott
Publisher : Createspace Independent Publishing Platform
Page : 114 pages
File Size : 33,95 MB
Release : 2017-09-07
Category :
ISBN : 9781976219092

GET BOOK

Troy is a multi-time former startup junky living in Silicon Valley. After growing tired of the boom-bust cycle of chasing the ultimate "MVP" (minimal viable product) to rush to market, he transitioned his diverse marketing skills into helping other entrepreneurs set up proven online systems that grow their businesses faster and easier. This book lays out the 5-step process he uses to help other business owners generate more leads, create more qualified buyers and dominate their local market by leveraging new technology and marketing automation tools.

Author : Nick Choat
Publisher : Elevate Publishing
Page : 88 pages
File Size : 41,41 MB
Release : 2017-02-21
Category : Business & Economics
ISBN : 1945449020

GET BOOK

Digital marketing is a daunting task for many small business owners. It often seems intimidating and complicated, and the benefits are not easily measured, but without it, many businesses die out. In Online or Flatline, Nick Choat offers compelling reasons to get your business online and easy-to-use tools to make it possible: How to set up an attractive webpage How to prioritize your social media efforts How to use review feedback to interact with customers How to optimize your ability to be found on Google How to combine traditional and digital advertising and many more Nick Choat has witnessed the evolution of digital marketing. He started at a young age, working in his parents' small, hometown grocery store in rural Tennessee, where he learned about customer service and loyalty. When he was offered a management position with Kroger, he made the bold move to exit the food industry, and took a chance on a degree in software development long before the tech boom of the 1990s. His first job was for Boeing, followed by several years consulting businesses for Ernst & Young. He was on board with Disney when they pioneered the online streaming of hi-def television, a revolutionary move when corporations were still fearful of the shifting marketplace. After realizing that he wanted to exchange his life in corporate America for one with more autonomy in his business, he bought a Sports Clips franchise and set a personal goal to empower all small business owners to utilize the tools at their fingertips. Online or Flatline gives small business owners an easy to follow, affordable guide and a strong plan of action for creating a successful and valuable online presence.

Author : David Mitroff
Publisher : Createspace Independent Publishing Platform
Page : 166 pages
File Size : 29,75 MB
Release : 2018-03-23
Category :
ISBN : 9781986272100

GET BOOK

Digital marketing is easy when you're already famous. All you have to do is be bold, a bit controversial and, ideally, funny. But what do you do if you're not already famous? How do you build an online following if you're just an ordinary person? This book is designed for the ordinary person and the ordinary business. Author David Mitroff, Ph.D. knows how to leverage online tools to generate traffic, both online and off. His level of expertise is exemplified by his own career path. David came from corporate America and left a good job to start his own consulting firm. Since then, he's amassed an email list in the tens of thousands, held hundreds of business events and attracted clients from all around the world. Online Business Growth Strategies includes the scoring process Dr. Mitroff uses to evaluate a business' online reputation. Throughout the book, he shares his scoring methodology, allowing readers to see relevant questions and performance levels to focus on. Not only can readers use these tools to evaluate their own businesses, but they can use them to evaluate competitors as well. It's an instruction manual for online branding. You'll save plenty of time and money as a result. This book is full of the best business and marketing secrets that can be used to grow a businesses, along with materials from hundreds of workshops that Dr. Mitroff has given on marketing, strategy and entrepreneurship. How much easier would it be for your business to have a guide of 9 key areas to follow to develop an online presence? Each of the key areas has an overview of the topic, key learning objectives, checklist and next steps to follow. In this book readers will find out their current score, receive practical examples to reach online success and uncover numerous free and paid tips and tricks that will help to create a dominating online presence. The higher your online presence score, the more successful your business will be. This book is designed to make an impact. Learn from author David Mitroff, Ph.D. who is the Founder and Chief Consultant at Piedmont Avenue Consulting, Inc. (www.PiedmontAve.com), an Oakland, California based award winning business consulting and marketing firm with a proven track record of producing results.

Author : Neal Schaffer
Publisher : John Wiley & Sons
Page : 226 pages
File Size : 19,90 MB
Release : 2013-09-06
Category : Business & Economics
ISBN : 1118756681

GET BOOK

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.