Author : Richard Brian How
Publisher :
Page : 271 pages
File Size : 35,63 MB
Release : 1988
Category : Fruit
ISBN :
[PDF] The Business Of Marketing Fresh Fruits And Vegetables In The United States eBook
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Marketing Fresh Fruits and Vegetables
Author : Richard B. How
Publisher : Springer Science & Business Media
Page : 365 pages
File Size : 25,62 MB
Release : 2012-12-06
Category : Technology & Engineering
ISBN : 1461520312
This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Initially it was difficult to assemble written material that would intro duce the students to the industry and provide examples to illustrate market ing principles. Apart from a few major studies like the U. S. Department of Agriculture's survey of wholesale markets that came out in 1964 or the re port of the National Commission on Food Marketing published in 1966 there was little research to turn to in the early 1970s. Trade association meetings, trade papers, and personal contacts with members of the industry were the major sources of information. It became necessary to collect infor mation from many different sources to fill the need for a descriptive base. Now there are many good research reports and articles being published on various phases of the industry. There still remains a pressing need, however, to consolidate and interpret this information so that it provides an under standing of the total system and its various parts. Fresh fruit and vegetable marketing is different in many respects from the marketing of other agricultural and nonagricultural products. Hundreds of individual commodities comprise the total group. Each product has its own special requirements for growing and handling, with its own quality attributes, merchandising methods, and standards of consumer acceptance.
Review of the Marketing Mechanisms of the Fruit and Vegetable Industries
Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition
Publisher :
Page : 120 pages
File Size : 49,30 MB
Release : 1990
Category : Fruit
ISBN :
Technical Study No.4:Organization in the Fruit and Vegetable Industry
Author : United States. National Commission on Food Marketing
Publisher :
Page : 444 pages
File Size : 49,80 MB
Release : 1966
Category :
ISBN :
Review of Production and Marketing Challenges Facing the U.S. Fruit and Vegetable Industries
Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition
Publisher :
Page : 206 pages
File Size : 20,36 MB
Release : 1991
Category : Business & Economics
ISBN :
Summary of Federal and State Laws Concerning the Marketing of Fresh Fruits and Vegetables
Author : Beulah L. Robertson
Publisher :
Page : 0 pages
File Size : 14,82 MB
Release : 1942
Category : Farm produce
ISBN :
Marketing Orders for Fruits and Vegetables
Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations
Publisher :
Page : 48 pages
File Size : 29,81 MB
Release : 1965
Category : Fruit
ISBN :
Quality in U.S. Fruit and Vegetable Marketing
Author : John Powell Nichols
Publisher :
Page : 66 pages
File Size : 19,40 MB
Release : 1993
Category : Fruit
ISBN :
Legislation Influencing the Marketing of Fresh Fruits and Vegetables in the United States
Author : Arden Jay Welty
Publisher :
Page : 144 pages
File Size : 19,2 MB
Release : 1938
Category : Farm produce
ISBN :
Marketing Orders for Fruits and Vegetables
Author : United States. Congress. House. Committee on Agriculture
Publisher :
Page : 42 pages
File Size : 13,68 MB
Release : 1965
Category :
ISBN :