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The Bulls Football Team in the Little Blossom Stories series uses curriculum based fiction to get children comfortable with reading--and excited about playing football. This book uses a combination of sight words and short-vowel words in repetition to build recognition and confidence. Original illustrations help guide readers through the text. Text and format is created by Cecilia Minden, PhD, a literacy consultant and former director of the Language and Literacy program at Harvard Graduate School of Education. Includes phonics and teachers' guide.
One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. A Canadian showman with a Barnumesque flair for spectacle, Bassett challenged the orthodoxy of sports, building sporting utopias in the fatally flawed World Football League, World Hockey Association, and United States Football League. He catered to the common fan, demanded fair treatment of athletes, and forced the sporting establishment to change the way it did business, often to his own detriment. Drawing on archival research and interviews with Bassett's contemporaries, this comprehensive biography chronicles his life in and around professional sports: his quixotic attempt to compete with the Maple Leafs; his stunning coup in signing three members of the reigning Super Bowl champions for his WFL team; his battles with the Canadian government over American football; his audacious marketing of hockey in Alabama; and his rivalry with Donald Trump for the soul of the USFL.
An illustrated exploration of the design, meaning and symbolism of world football club crests. Why is there a devil shown on the crest of Manchester United? Which club's crest motto is 'To Dare Is To Do'? And whose emblem depicts a bear and a strawberry tree? From the seahorses of Newcastle United to the royal crown of Real Madrid, via the riveting hammers of West Ham United, Valencia's famous bat design and German club St Pauli's unofficial skull-and-crossbones emblem, there is a story behind every crest, a tale of identity. Covering more than 200 clubs from 20 different leagues, World Football Club Crests explores the design, meaning and symbolism of the game's most famous club crests to reveal why the badges look as they do. This carefully curated collection charts the continuing evolution of the designs and describes the changing styles, varied influences and remarkable controversies that have shaped football's most iconic crests. These important symbols of football heraldry will never be viewed in the same way again.
This title offers readers an exciting introduction to football safety. Vivid photographs and easy-to-read text aid comprehension for readers. Features include a table of contents, two infographics, fun facts, a sidebar, Making Connections questions, a glossary, and an index. QR Codes in the book give readers access to book-specific resources to further their learning.
This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club, and with a focus on increasing revenues and building a powerful brand, this book explains how to take any club to the next level and increase brand value. Drawing on the authors’ extensive experience of working in elite professional football, this book covers all the core areas of club management, from brand identity, brand positioning, strategy and planning, human resource management and developing partnerships, to marketing, ticketing, venue operations and merchandise. It examines the importance of business models and achieving club stability and sustainability, and introduces cutting-edge topics that are having an increasing impact on the development of football clubs, including corporate social responsibility, eSports and women’s football. This book is full of real-world cases and data, and offers clear theoretical and practical guidance in every chapter. This book is essential reading for anybody working in professional football and for anybody taking courses in executive football education, football studies or sport management. It is also a valuable resource for anyone who has a general interest in the business and commercial aspects of managing a professional football club.
For 39 seasons at four schools, Dr. Edward N. Anderson spent autumn afternoons roaming the sidelines of college and university gridirons across America. Throughout his career, dignity, composure and a penetrating focus were hallmarks of his sideline decorum. This biography catalogues the life of that "good doctor" who became dean of America's college football coaches and was enshrined in the College Football Hall of Fame for lasting influence. Beginning with his young life as a star player, the book relates how Anderson mastered the game as an All-American end under Notre Dame's legendary Knute Rockne. Then, armed with a firm command of the so-called Notre Dame system of football, Anderson entered the collegiate coaching ranks in 1922 and served as a head coach for all but four of the next 43 years. Simultaneously he devoted himself to the practice of medicine and guided his teams to hundreds of victories. Dr. Anderson is a football icon not only for the indelible impression he made on hundreds of young men who had played for him but also for his role as one of the last of an era of gentlemen coaches who had cut their teeth on football during the Rockne era. On the eve of his retirement from college football in 1964, Dr. Anderson was the game's elder statesman, revered by players, fellow coaches, fans and members of the press. His football odyssey, during which he crossed paths with the most influential and colorful personalities of the game, is chronicled in depth.
As one of the most successful general managers and team presidents in NFL history, few people understand how to create the blueprint for a winning football team like Bill Polian. After building the Buffalo Bills team that went to four consecutive Super Bowls and taking the expansion Carolina Panthers to the NFC Championship just two years after the team's creation, he was responsible for the Indianapolis Colts drafting Peyton Manning with the first overall pick in 1998 and oversaw the team's victory in Super Bowl XLI. Now, Polian shares his blueprint for building a successful football team in The Game Plan. He details the decisions both a team needs to make in the regular season and the offseason to bring teams to the postseason and the NFL's ultimate test of a well-built team: the Super Bowl.
The Otters keep leaving their game on the practice field and losing their football games--so wide receiver Steve Michaels must overcome his own frustrations and help Aaron Corbin, his quarterback, get past his fears and play like the champion can be.
People all over Flinkwater are losing their memories—and it’s up to Ginger to figure out what’s going on—in this sequel to the “quirky, dryly funny” (Booklist) The Flinkwater Factor from National Book Award–winning author Pete Hautman. Absentmindedness in Flinkwater, a town overflowing with eccentric scientists and engineers, is nothing new. Recently, however, the number of confused, forgetful citizens has been increasing, and no one seems to know why. Ginger Crump figures it’s none of her business. She has her own problems. Like the strange cat that’s been following her around—a cat that seems to be able to read. And the report for school due Monday. And the fact that every digital book in Flinkwater has been vandalized by a fanatical censor, forcing Ginger to the embarrassingly retro alternative of reading books printed on dead trees. But when Ginger’s true love and future husband Billy Bates completely forgets who she is, things suddenly get serious, and Ginger swings into action.