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The Annenberg/Pew Archive of Presidential Campaign Discourse

Author :
Publisher :
Page : pages
File Size : 41,81 MB
Release : 2000
Category : Advertising campaigns
ISBN :

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This archive contains transcripts of speeches, television ads, and debates of the twelve United States general Presidential campaigns from 1952 through 1996. Includes all of the major party nominees work, except that of Barry Goldwater, from September 1 of each election year through the election. Also includes the candidates' nomination acceptance speeches.

Political Keywords

Author : Roderick P. Hart
Publisher : Oxford University Press, USA
Page : 304 pages
File Size : 48,51 MB
Release : 2005
Category : Language Arts & Disciplines
ISBN :

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"The Declaration of Independence states that all men are created equal in the United States, but that statement does not hold true for words. Some words carry more weight than others-they seem to work harder, get more done, and demand more respect. Political Keywords: Using Language That Uses Us looks at eight dominant words that are crucial to American political discourse and how they have been employed during the last fifty years. Based on an analysis of eleven separate studies of political language, Political Keywords helps readers to understand what these terms mean and how they are used. For example, the book tracks what politics now means to modern commentators, how school-teachers impress certain values upon the nation's children by invoking the office of the president, and why an innocent word like government sometimes makes people so upset. It details how the people are referenced in political talk and how the media portray themselves. The book also considers the work done by political parties, political promises, and political consultants because, together, they shed special light on modern elections. Combining social science with subtle forms of cultural interpretation, Political Keywords: Using Language That Uses Us provides a fresh look at both American politics and American language. It is an ideal text for undergraduate and graduate courses in political communication, political language, political campaigns, media and politics, political psychology, public opinion, rhetorical criticism, contemporary public address, and presidential rhetoric." -- Publisher.

The Talk of the Party

Author : Sharon E. Jarvis
Publisher : Rowman & Littlefield
Page : 292 pages
File Size : 49,35 MB
Release : 2005
Category : History
ISBN : 9780742538573

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How did "liberal" become a dirty word in American politics? How did "compassionate conservative" become a viable campaign theme? When did the "independent voter" become the most sought-after prize in modern campaigns? And why haven't "third-party candidates" enjoyed similar acclaim? The Talk of the Party listens to how the language of partisanship--including words like Democrat, Republican, party, liberal, conservative, and independent--has been used over the past fifty years and how it has created or limited political opportunities. Listening to the talk of the party can teach valuable lessons about campaigns, opportunities for public life, and the future of these American institutions.

The Oxford Handbook of the American Presidency

Author : George C. Edwards
Publisher : Oxford University Press
Page : 892 pages
File Size : 35,2 MB
Release : 2011-08-04
Category : Biography & Autobiography
ISBN : 019960441X

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With engaging, new contributions from major figures in the field, 'The Oxford Handbook of the American Presidency' provides the key point of reference for anyone working in American politics today.

Gender, Heteronormativity, and the American Presidency

Author : Aidan Smith
Publisher : Routledge
Page : 257 pages
File Size : 14,69 MB
Release : 2017-10-03
Category : Social Science
ISBN : 1351798782

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Gender, Heteronormativity and the American Presidency places notions of gender at the center of its analysis of presidential campaign communications. Over the decades, an investment in gendered representations of would-be leaders has changed little, in spite of the second- and third-wave feminist movements. Modern candidates have worked vigorously to demonstrate "compensatory heterosexuality," an unquestionable normative identity that seeks to overcome challenges to their masculinity or femininity. The book draws from a wide range of archived media material, including televised films and advertisements, public debates and speeches, and candidate autobiographies. From the domestic ideals promoted by Eisenhower in the 1950s, right through to the explicit and divisive rhetoric associated with the Clinton/Trump race in 2016; intersectional content and discourse analysis reveals how each presidential candidate used his or her campaign to position themselves as a defender of traditional gender roles, and furthermore, how this investment in "appropriate" gender behaviour was made manifest in both international and domestic policy choices. This book represents a significant and timely contribution to the study of political communication. While communication during presidential elections is a well-established research field, Aidan Smith’s book is the first to apply a gendered lens over such an extended historical period and across the political spectrum.

Why the Electoral College Is Bad for America

Author : George C. Edwards III
Publisher : Yale University Press
Page : 296 pages
File Size : 17,74 MB
Release : 2019-08-20
Category : Political Science
ISBN : 0300249659

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A new edition of the best-known book critiquing the U.S. electoral college In this third edition of the definitive book on the unique system by which Americans choose a president—and why that system should be changed—George Edwards includes a new chapter focusing on the 2016 election. “As the U.S. hurtles toward yet another election in which the popular vote loser may become president, Edwards’s book is essential reading. It clearly and methodically punctures myths about the Electoral College’s benefits.”—Richard L. Hasen, author of The Voting Wars “Supported by both history and data, George Edwards convincingly argues the Electoral College is anti†‘democratic, anti†‘equality, and anti†‘common sense. We should dismantle it, and soon.”—Kent Greenfield, author of Corporations Are People Too (And They Should Act Like It)

The Right Talk

Author : Mark A. Smith
Publisher : Princeton University Press
Page : 279 pages
File Size : 16,29 MB
Release : 2011-07-24
Category : Political Science
ISBN : 1400830710

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Political analyst Mark Smith offers the most original and compelling explanation yet of why America has swung to the right in recent decades. How did the GOP transform itself from a party outgunned and outmaneuvered into one that defines the nation's most important policy choices? Conventional wisdom attributes the Republican resurgence to a political bait and switch--the notion that conservatives win elections on social issues like abortion and religious expression, but once in office implement far-reaching policies on the economic issues downplayed during campaigns. Smith illuminates instead the eye-opening reality that economic matters have become more central, not less, to campaigns and the public agenda. He analyzes a half century of speeches, campaign advertisements, party platforms, and intellectual writings, systematically showing how Republican politicians and conservative intellectuals increasingly gave economic justifications for policies they once defended through appeals to freedom. He explains how Democrats similarly conceived economic justifications for their own policies, but unlike Republicans they changed positions on issues rather than simply offering new arguments and thus helped push the national discourse inexorably to the right. The Right Talk brings clarity, reason, and hard-nosed evidence to a contentious subject. Certain to enrich the debate about the conservative ascendancy in America, this book will provoke discussions and reactions for years to come.

Images, Scandal, and Communication Strategies of the Clinton Presidency

Author : Rachel L. Holloway
Publisher : Bloomsbury Publishing USA
Page : 358 pages
File Size : 42,37 MB
Release : 2003-04-30
Category : Political Science
ISBN : 0313056889

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Denton, Holloway, and their contributors present analyses of communication strategies used in the Clinton administration, with a special focus on President Clinton's responses to the Lewinsky scandal and impeachment. Chapters explore the Clinton administration's attempts to control his image through rhetorical and media strategies, his appeal to women voters, the changing image of Hillary Rodham Clinton, and Clinton's discourse on race. The second half of the book focuses on Clinton's responses to the Lewinsky scandal, media coverage and polling during the scandal, and Clinton's impact on the symbolic nature of the American presidency. This book will be of particular interest to scholars, students, and other researchers involved with communication, political science, political sociology, political communication, and scandal.

The Persuadable Voter

Author : D. Sunshine Hillygus
Publisher : Princeton University Press
Page : 268 pages
File Size : 44,85 MB
Release : 2014-04-24
Category : Political Science
ISBN : 1400831598

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The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.