[PDF] Tesla Motors Swot Analysis And Corporate Strategy eBook

Author : Santiago Mas Mas
Publisher : GRIN Verlag
Page : 25 pages
File Size : 49,66 MB
Release : 2018-08-27
Category : Business & Economics
ISBN : 366878406X

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Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, course: Master of Business Administration (MBA), language: English, abstract: In an era in which disruption is one of the most used words in business, Tesla Motors has been attracting media attention during the last few years, especially in North America and Europe, due to is innovative offering and the fresh air it has brought into the car manufacturing industry. This is the reason why we have decided to choose this company for our reflections on corporate strategy in the MBA. Our methodology in this assignment will be to critically analyze Tesla’s current market approach as part of its global corporate strategy to be able to latter see how harmonized they both are and how likely they are to finally succeed given the current market conditions and competition. For this task we will firstly determine Tesla’s potential market and then we will use one of marketing’s most known tools, the SWOT analysis, divided up into an internal and external analysis of its strategic advantages and disadvantages, to get a clear picture of the company’s competing position. We will also comment Tesla’s pricing strategy using some of the pricing concepts reviewed during the MBA course syllabus. Lastly, we will adopt the role of a business analyst to make some forecasts on the company future development and recommendations based on the outcomes of our analysis.

Author : Andreas Kauerhof
Publisher : GRIN Verlag
Page : 33 pages
File Size : 10,29 MB
Release : 2017-03-01
Category : Business & Economics
ISBN : 3668407304

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Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The author of this assignment reviews the Tesla’s business model approach and its strategy in the non-domestic German market. Tesla’s firm specific advantages are especially related to innovation of the vehicle, the battery and the infrastructure. Tesla Motors follows a product strategy entering from premium market and moving towards mass market. After starting with a high-price Roadster model Tesla launched the more affordable Sedan and a SUV model. In 2017 Tesla plans to launch its first mass market EV. Tesla shows a new value chain in the automotive industry by a deep of vertical integration from EVs manufacturing towards software, recharging network and battery manufacturing. Tesla entered the German market to export premium EVs. The Automaker also builds a charging network in Germany and prepares the market for its future mass production Model 3 coming in 2017. This work consists of three major parts. The first part deals with the theoretical background of international strategies for MNEs. The second part describes Tesla as a company and its strategy. The last part analyzes the competitive advantages of Tesla and shows how they are used to enter the German market. This work ends with a final reflection and a conclusion of the research.

Author : Ricardo Escoda
Publisher : GRIN Verlag
Page : 24 pages
File Size : 13,65 MB
Release : 2018-05-18
Category : Business & Economics
ISBN : 3668706204

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Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Tesla increased formidable during the last years, it is a highly discussed automotive brand, which is becoming more and more important. In August 2017, the Bernstein Research Institute published a study dealing with brand enjoyment and service experiences of 286 Tesla owners, which resulted in a fanatical brand loyalty autonomous of the region the participants lived in. This paper deals with aspects of Global Marketing Management and Customer Relationship Management, which on the one hand include growth drivers and complexities that underpin the strategy of Tesla in its quest to exercise market power in a very competitive automotive market place, and on the other hand examine how Tesla was able to connect its customers as prominent iconic luxury brand. In the end of this paper a “blue print” model on how Tesla might build and embrace a customer driven marketing strategy aimed at building tighter bonds with its loyal customers and delivering added value will be proposed.

Author : Philipp Rothe
Publisher : GRIN Verlag
Page : 16 pages
File Size : 26,63 MB
Release : 2023-05-25
Category : Business & Economics
ISBN : 3346878384

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Academic Paper from the year 2023 in the subject Business economics - General, grade: 1,3, Boston University, language: English, abstract: This Paper analyzes the business model of Tesla and their Omni-Channel Strategy. Tesla Inc. is an American electric vehicle and energy company founded by a group of engineers on July 1, 2003 with the vision to accelerate the global transition to sustainable energy. It's largest business is the sale of electric vehicles, which makes up to 86% of the company's total revenue. While the CEO, Elon Musk, drives the innovative character of the company, this innovative mind set and the passion for new technologies is also responsible for Tesla ́s omnichannel strategy which offers customers a unique experience they get from no other car manufacturer. Tesla ́s omnichannel approach can be described as an integrated approach to give customers the best possible experience across multiple channels when they interact with the brand. Although a central aspect of the omnichannel strategy is the interplay between the online and offline buying experience, Tesla ́s omnichannel approach is not limited to that. While Tesla has both car showrooms and an online store where you can buy their cars, Tesla uses many more channels to interact with the customer. Examples are social media, the car itself, where you can buy updates like the autopilot, or the smartphone app which can be used to unlock the car. Because other car manufacturers catch up with Tesla, our recommendations include, but are not limited to stick with Elon Musk as the CEO and be open to new ideas and experiments he suggests, move on to new business opportunities connected to renewable energies or further improve the customer experience by making more use of available data.

Author : Sebastian Neumann
Publisher : GRIN Verlag
Page : 41 pages
File Size : 18,31 MB
Release : 2020-08-27
Category : Business & Economics
ISBN : 3346234746

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Academic Paper from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 2,2, Technical University of Applied Sciences Mittelhessen, language: English, abstract: This compulsory paper covers the most relevant aspects of strategies and strategizing at Tesla, Inc., with a focus on supply chain management, manufacturing services and technology. It supports to identify industrial drivers and leverage strategic opportunities effectively. The reader will learn how to formulate, synchronize, manage and control corporate strategy with regards to business models, goal orientation, environmental fit and stakeholders’ requirements. The reader will learn how to apply state-of-the-art innovation frameworks and techniques. The electric vehicle market has captured worldwide consumer interest. This market segment was according to Kumar valued at $118.864.5million in 2017 and is expected to reach $567.299.8million by 2025, growing at a compound annual growth rate (CAGR) of 22.3%. Further claims that this rising interest rate is believed to be achieved because of an outperformance in regard to the conventional vehicle, since it provided higher fuel economy, low carbon emission and maintenance, convenience of charging at home, smoother drive and reduced sound from engine. This market segment is still in its growing phase, since it must convince people that it will work and is practical. Therefore, the market for all-electric vehicles is globally small, at roughly 1% of total sales, but Tesla has been doing its part to double it. In late December 2018 (Business Insider, 2018) stated that Tesla, Inc has created a micro-monopoly. Nowadays, according to DeBord,, one of the biggest challenges of Tesla is to maintain the electric vehicle (EV) market they have created.

Author : Dominic Birk
Publisher :
Page : 32 pages
File Size : 11,90 MB
Release : 2015-11-25
Category :
ISBN : 9783668082694

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Research paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of applied sciences, Cologne, language: English, abstract: Tesla Motors, Inc. is a car manufacturer, which polarizes like no other company in this industry. It is often said that with its business model and its special strategic moves, Tesla confuses competitors, utilities and marketing agencies. Therefore, this assignment will focus on the analysis of the key aspects of Tesla's business model in order to find out why it is considered to be different. Moreover, the objective of this assessment is to find out, whether this strategy is useful, or if it should be changed. The market definition and analysis of the first assignment is hereby the basis for this evaluation of Tesla Motor's current marketing strategy. Therefore, the focus will be again on the company's domestic market: the United States of America. Furthermore, only Tesla's automotive products will be taken into consideration - its recently launched home battery will not be object of this work.

Author : Erik Somssich
Publisher : GRIN Verlag
Page : 21 pages
File Size : 35,49 MB
Release : 2017-04-04
Category : Business & Economics
ISBN : 3668428794

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Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The purpose of this document is to analyse the strategic marketing positioning of Tesla Motors with the focus on its premium electric car, “Model S”. From the text: - The Company Tesla Motors; - Business Analysis; - Market Analysis; - Market Positioning and Strategy

Author : Erik Somssich
Publisher : GRIN Verlag
Page : 21 pages
File Size : 34,38 MB
Release : 2017-04-03
Category : Business & Economics
ISBN : 3668427380

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Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: The purpose of this assignment was to analyze the market and sales strategy of Tesla and to identify its Model 3 customers. After ten years of waiting, Tesla's CEO Elon Musk has presented Tesla Model 3 to the public for the first time in an evening show at the end of march 2016. Unveiled at the company's design studio in Hawthorne, California in front of a crowd of whooping and cheering customers and journalists, Model 3 is the most affordable Tesla so far, hoped to bring electric cars to the mass market. Musk stated that the car will deliver at least 215 miles of range beginning at just 35.000 dollar. Musk is "fairly confident" that deliveries will begin by the end of 2017, and "you will not be able to buy a better car for 35.000 dollar, even with no options." Also it will be one of the safest cars in the world, according to Musk. Even before Tesla unveiled its new middle-class model, there were more than 115,000 people who had paid already 1.000 dollar to reserve one of the highly-anticipated electric cars. These early buyers didn't know what the car would look like or that it would have a starting price of exactly 35.000 dollar. They also didn't know how long the production and delivery would take.

Author : Jonathan Paul Foss
Publisher :
Page : 14 pages
File Size : 48,7 MB
Release : 2015
Category : Automobile industry and trade
ISBN :

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This strategic analysis of Tesla Motors Company will summarize the external environment through a PESTEL analysis, and internal environment using a VIRO framework analysis, identify strengths, weakness, opportunities, and threats, and the make a recommendation based upon the analysis. To best leverage their core competencies while still pursuing their overall goals Tesla may need to redirect themselves away from vehicle deliveries and focus primarily on the development and manufacturing of batteries.